Just this past Prime Day 2025, the smart projector brand JMGO handed over an impressive report card: 400% of sales on weekdays, standing out on a racetrack full of international brands.

Seller: JMGO
Main categories: smart projectors
Brand: JMGO Nut Projection
Entry sites: US, Germany, Italy, France, Spain
Joined: 2015

In 2015, when JMGO first went overseas, it simply applied popular domestic products due to a lack of understanding of the needs of overseas users, but it ended sadly. Until 2021, in the face of increasingly saturated domestic competitive pressure, JMGO regained its strength and determined to compete overseas again.

This time, the results were surprising:
● Overseas business initially accounted for less than 5%, then jumped to 20% by 2024
● In 2024, the year-on-year increase reached an astonishing 70%, and more than 70% of overseas revenue came from Amazon
● In 2025, JMGO is even more confident about the 60% growth target

From being flat in the past to now growing rapidly year after year, what exactly did JMGO's global layout do the right thing?

As a latecomer in the global smart projector circuit, JMGO faced quite a few challenges. On the one hand, other Chinese brands have been working overseas for many years; on the other hand, with decades of accumulation, big international brands dominate the industry.

Although JMGO has strong R&D capabilities and a perfect supply chain system, in the process of globalization, it also needs to cross two mountains:

1. The perception gap about the needs of overseas users: How to thoroughly understand the consumer pain points of different sites so that the products can truly meet the needs of local users?

2. Efficiency bottlenecks in advertising and marketing: How to improve advertising effectiveness and achieve higher conversion rates on unfamiliar sites?

The turning point came in 2022. The Amazon Seller Growth Service thoroughly analyzed the pain points of JMGO's business and provided systematic customized support. The official exclusive consultant compiled 3 major insights for JMGO through cutting-edge tools and multi-dimensional data analysis:

1. European and American smart projectors show a polarization trend: the mainstream consumption is entry-level products of 100-200 US dollars; a small portion is concentrated on high-priced top products, and there is a gap in the middle to high-end price range.

2. The consumer landscape is changing: from movie theaters to home watching movies. Especially in the US, spacious living spaces have spawned strong demand for home theaters.

3. Traditional international brands still focus on high-intensity scenarios such as classrooms, and their product capabilities in the household sector are relatively weak, especially in terms of content ecology and intelligence.

Based on these insights, JMGO found a breakthrough. Under the guidance of an official exclusive consultant, we target the middle and high-end home theater circuit and adopt a two-pronged optimized layout:

● Use AI tools to dig deeper into users' unmet needs and build a differentiated moat in product selection iteration.

● Based on consumer search behavior analysis, accurately plan advertising within and outside the site to enhance conversion.

The data-driven optimization campaign quickly paid off. JMGO achieved explosive success in the US with a $2,000 product, which not only helped the brand gain a foothold in the US, but also opened a new chapter of steady growth.

In 2023, an important signal caught JMGO's attention: Amazon's European projection sales growth rate actually surpassed that of the US site. In order to quickly seize this opportunity, the official exclusive consultant immediately provided JMGO with an in-depth European multi-site analysis. Through detailed data insight, the unique needs of each site were discovered:

● American users: generally pursue large size, high brightness and intelligent products

● German users: focus more on “personal space” and prefer products for studios and home theaters

● French users: Think of projectors as social tools, commonly used in parties and party scenes, and mainly in apartments, so they prefer compact and portable products

In 2024, based on deep insight into European users, JMGO made key product localization upgrades:

● Cooperate with Google to upgrade the content ecosystem and improve the integration of mainstream streaming services such as Prime Video and Netflix

● Build a new product line specifically tailored to the needs of European users to accurately meet the unique consumer needs of Europe

Building a hit is only the first step. JMGO is keenly aware that in order for a brand to successfully enter the lives of target users, it must establish an emotional connection with local users. Under the guidance of an official exclusive consultant, JMGO has built a global integrated marketing system:

● Adopt differentiated communication plans for different cultural characteristics and lifestyles: in Germany, the focus is on YouTube technology evaluation content to strengthen product power and brand credibility through KOL endorsements; in France, it focuses on social media such as Instagram, Facebook, and TikTok to convey brand emotional value and application scenarios through lifestyle content.

● Closed loop of data-driven optimization: Establish a complete data analysis system, monitor key indicators such as traffic, skip rate, and content conversion effect in real time, establish a closed loop of “data-driven - quick trial and error - continuous iteration” optimization, and continuously adjust the delivery plan and content direction.

Through the advice of a global integrated marketing plan provided by an official exclusive consultant, JMGO successfully achieved both brand and sales growth in Europe. By Prime Day 2025, Europe has become JMGO's brightest growth engine.

In JMGO's global journey, Amazon Seller Growth Service's global account management model provides group-level global layout and resource management support:

● Global layout planning: Compared with JMGO's initial single-point breakthrough, the official exclusive consultant analyzed multiple dimensions from brand matrices and user insight to compliance risk control through group-level business review, which ultimately helped the group build a complete global site expansion blueprint.

● Operation management optimization: The official exclusive consultant assisted JMGO in optimizing the multi-account management system and provided professional advice on key aspects such as site selection, resource allocation, and localized operation, which significantly improved the efficiency of JMGO's global operation.

● Compliance risk defense: Different countries have their own certification requirements and compliance standards for laser projection. From certification requirements to packaging regulations, official exclusive advisors helped JMGO build a comprehensive compliance protection network through systematic compliance training and timely policy explanations, effectively avoiding potential operational risks.

Through the deep support of the global account management model, JMGO not only achieved the orderly expansion of global business, but also established a systematic and standardized group management system, successfully accumulated strong strength at the four major European sites in Germany, Italy, France, and Spain. Next, it further laid out emerging sites such as Poland and the Netherlands to continue to expand its global footprint.

The long-term cooperation with Amazon Seller Growth Service over the past 6 years has played a critical role in JMGO's globalization journey. Li Shusen, CEO of JMGO, summed up: “In the early days, Amazon Seller Growth Service accompanied our growth and made us take fewer detours; now, we have successfully gone global, and their role has changed to a “key partner” fighting side by side with us, helping us continue to expand our brand's global influence. Abbottt, Premiere Creative’s creative director.