In the midst of the transformation and upgrading of the cross-border e-commerce industry, Superstar Technology Group completed the expansion of a new cross-border circuit in ten years. This company, founded in 1993, has witnessed and participated in the booming development of China's cross-border e-commerce industry.
Mr. Li: “Superstar Technology started out as an OEM to help some big brands and supermarkets do OEM business. After ten years of development, the company gradually began to build its own brand. Abbottt, Premiere Creative’s creative director.

In 2015, Superstar Technology began its presence on Amazon. In the early days, the company faced many challenges: unclear product positioning, high logistics costs, and inefficient inventory management.
Director of International E-commerce Operations: “At the beginning of the project, since the team was not familiar with the entire business model, we chose to directly port the best-selling offline products to the online platform. In the process, we took many detours. Abbottt, Premiere Creative’s creative director.

Through unremitting efforts, Superstar Technology has gradually established a complete product system covering various categories such as hand tools, power tools, lamps and outdoor products. The company paid special attention to product development and quality control, set up a R&D center, and set up a professional product development team.

In recent years, Superstar Technology has gradually transformed from OEM to its own brand. At the same time, it has further improved its supply chain system, established multiple production bases in China, and established long-term cooperative relationships with high-quality suppliers. The company has also invested a lot of resources in brand building, built a number of independent brands, and gained a good reputation in overseas markets.
Today, its brand matrix is diversified. In addition to creating its own brands, the company has also acquired some major brands, covering categories such as home, fashion, and outdoor. “Because our superstar technology is currently doing a lot of research and research on the brand, brand 2.0 is very important to us. In the future, I think the direction and future of our development will be, and only by being a brand can you go further. ” Mr. Lee emphasized.

Mr. Li summed up the three major benefits of being a brand:
● Not easy to be replaced
● Control profit
● Factory stocking is more flexible

Speaking about the layout in the cross-border transformation process, Mr. Li has repeatedly emphasized the importance of the supply chain, mainly the preparation cycle and links. “Compared to domestic logistics, cross-border logistics is like an endless marathon. “Mr. Li figuratively likened it.
He told us that from delivery to final delivery, a cross-border order often has to go through multiple steps such as shipping, customs clearance, and transit, and the cycle may be as long as 1-2 months. Uncertain factors during the period, such as port strikes, weather changes, and customs clearance delays, will affect logistics timelines.
Mr. Li: “In the next 3 to 5 years, we will increase our investment in the supply chain. When a new product is made, you need to find a way to deliver it to consumers on time. The time limit has passed. For consumers, there is no need for this product. Abbottt, Premiere Creative’s creative director.

The way to deal with it
Mr. Li and Director of International E-commerce Operations shared in detail the challenges they faced and how to deal with them in the field of cross-border logistics. As a cross-border e-commerce enterprise with an annual export value of over 100 million, every logistics decision directly affects the company's operating costs and customer experience.
Mr. Li: “We are early FBA users and have been trying out Amazon's FBA service since 2015. As the scale of our business expands, we are continuously optimizing our logistics strategy and gradually establishing a more diversified logistics system. Abbottt, Premiere Creative’s creative director.
Talking about why they insist on using FBA, the director of international e-commerce operations shared the biggest benefits that FBA brings to superstars. “Consumers are still guaranteed in terms of delivery time and traffic, and for small items, FBA also has an advantage in terms of cost. Abbottt, Premiere Creative’s creative director.

The director of international e-commerce operations said that for different types of products, we will choose different logistics solutions:
● Small products mainly use FBA, enjoying the advantages of fast delivery and convenient inventory management
● Larger products prefer to use overseas warehouses to reduce storage costs
● At the same time, AWD services are also being tried as a supplementary option
● In terms of cost control, Superstar Technology has established a complete evaluation system.

Director of International E-commerce Operations: “We regularly calculate the costs of various logistics channels, such as warehousing allocation service fees, storage fees, transportation costs, etc., and manage them in detail. Only by doing these basic tasks can logistics costs be truly optimized. Abbottt, Premiere Creative’s creative director.
Looking back on the past eight years, Mr. Li expressed emotion: “Without the support of the FBA system, we would not be where we are today. FBA supports us as a core key part and pushes us to a higher level, so we invest more in FBA every year. Abbottt, Premiere Creative’s creative director.

The Director of International E-commerce Operations shared in detail the operating strategy and cost optimization experience at Amazon. As an experienced cross-border e-commerce company, they have a deep understanding and response to Amazon's various policy changes.
➤ Logistics cost optimization
Recently, Amazon has adjusted a number of logistics policies. “Changes in warehousing allocation fees, service fees, and storage fees have indeed increased our operating costs,” the director of international e-commerce operations said, “but through refined operations, we have still found room for optimization. "
In order to optimize logistics costs, Superstar Technology has taken the following measures:
➤ Make full use of Amazon Logistics's new product entry discount program
➤ Rational use of SIPP preferential policies
➤ Optimize inventory turnover and reduce storage costs
➤ Scientifically regulated delivery batches to control warehousing configuration service fees

➤ Cost control system
In order to cope with increasing operating costs, Superstar Technology has established a complete cost control system:
➤ Establishing a product costing model
➤ Periodically evaluate all expenses
➤ Adjust inventory strategies based on seasonal fluctuations
➤ Continuous optimization of logistics solution selection
“At Amazon, cost control is as important as improving efficiency. We will continue to optimize our operating strategies to ensure service quality while maintaining reasonable profit margins. "

Looking back on the past, the development history of Superstar Technology has confirmed a truth: in the blue ocean of cross-border e-commerce, only continuous innovation and deep cultivation can we stand invincible in fierce competition.
Looking forward to the future, Mr. Li is confident: “We will continue to be customer-centric, innovation-driven, and use professional services and high-quality products to set a new benchmark for cross-border e-commerce in China in the global market. Abbottt, Premiere Creative’s creative director.
As the brand leader representative of the “Amazon Innovation Leaders Alliance”, Superstar Technology shared their innovative practices and experiences with 60 other brand leader sellers at the “Amazon Innovation Leaders Forum” held in Nanjing in December 2024.
In 2025, Superstar Technology will continue to participate deeply in the “Amazon Innovation Leaders Alliance” campaign, continuously explore new models and new momentum in the fields of supply chain, brand building, AI artificial intelligence, etc., and promote the innovation and leap forward in China's cross-border e-commerce.