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How did inland elderly care sellers join hands with Amazon's “Seller Growth Service”, and global sales skyrocketed 1100%?
October 29, 2024
Reading time about 7 minutes
KingPavonini, which is deeply involved in the silver hair economy, was once in deep trouble due to compliance issues. How did it break the game, achieve a 1100% increase in sales in 2 years, and become the leading brand of nursing equipment for the elderly? Click on the video above to learn the story of KingPavonini's successful overseas trip!
Seller Brand: KingpaVonini
Joined Amazon Seller Growth Service: May 2023
Entry site: North America
Main products: protective gear for the elderly
Sales performance: sales increased 1100% in 2 years
Joined Amazon Seller Growth Service: May 2023
Entry site: North America
Main products: protective gear for the elderly
Sales performance: sales increased 1100% in 2 years
KingPavonini focuses on the silver hair economy and has already gained some popularity on protective gear tracks for the elderly. However, in the process of development, problems such as lack of core competitiveness of products, mixed operating models, insufficient brand awareness, and lagging compliance and cross-border policy information appeared one by one. In order to achieve the goal of brand globalization, KingPavonini has begun a partnership with Amazon's “Seller Growth Service”.
Moving from retail to refinement, the path to brand building is “step by step”
Before joining Amazon's “Seller Growth Service”, KingPavonini's operating model was scattered, with 36 categories and 500+ products, and lacked core competitiveness. Official exclusive advisors conduct in-depth site analysis and product selection guidance, optimize product lines, and provide deep and extensive systematic services to help sellers set sail on the path of brand building.
● Distribution transformation and refined operation to enhance core competitive advantage
Official exclusive advisors assist sellers to interpret product selection reports, check various data such as target site share share, price band, etc., analyze the development potential of this category, and provide product selection suggestions tailored to the seller's own supply chain advantages. These rich and in-depth report interpretations and market data analysis help sellers complete the transformation from a broad distribution model based on seller-self-delivery (FBM) to refined operations using Amazon Logistics (FBA). After streamlining and optimization, the KingPavonini product line focuses on 4 small categories of elderly products, which are easy to manage and promote. Since 2024, sales have increased 74.26% compared to the same period last year.
Official exclusive advisors assist sellers to interpret product selection reports, check various data such as target site share share, price band, etc., analyze the development potential of this category, and provide product selection suggestions tailored to the seller's own supply chain advantages. These rich and in-depth report interpretations and market data analysis help sellers complete the transformation from a broad distribution model based on seller-self-delivery (FBM) to refined operations using Amazon Logistics (FBA). After streamlining and optimization, the KingPavonini product line focuses on 4 small categories of elderly products, which are easy to manage and promote. Since 2024, sales have increased 74.26% compared to the same period last year.
● Fully unlock Amazon brand tools to cover all stages of brand building
At first, the seller's brand awareness was still gradually being built, and the brand's competitiveness was insufficient. Official exclusive advisors first assist sellers in locating target consumer groups, analyzing feedback after product entry into the site, and helping sellers analyze consumer needs and clarify brand positioning. Afterwards, we support sellers in building brands in multiple dimensions:
At first, the seller's brand awareness was still gradually being built, and the brand's competitiveness was insufficient. Official exclusive advisors first assist sellers in locating target consumer groups, analyzing feedback after product entry into the site, and helping sellers analyze consumer needs and clarify brand positioning. Afterwards, we support sellers in building brands in multiple dimensions:
1) Optimizing brand image: Exclusive official consultants provide professional suggestions and detailed guidance on how to better present the brand story and image, such as how to design the brand's flagship store page to match the brand tone; how to enhance brand recognition through visual elements and content.
2) Reach private traffic through posts (posts): Official exclusive advisors help sellers use Amazon's Post (Post) function to effectively operate private traffic. Build your own social network and attract consumers' attention and interest by posting brand-related content.
3) Data analysis, accurate targeted marketing: Official exclusive advisors assist sellers to use the Amazon Brand Analysis Tool (ABA) to find high-search and high-conversion keywords, thoroughly understand consumers' exploration habits and preferences, so as to optimize listing keywords, main images, and title settings in a more targeted manner; and guide sellers to use Amazon product selection tools to conduct data analysis, so as to carry out more accurate targeted marketing and increase conversion rates.
4) Integrated promotion of internal and external resources: Under the advice of an official exclusive consultant, sellers participate in the Amazon Creator Connection program to promote integrated internal and external resources, increasing the visibility of products and providing a sense of trust to potential consumers.
2) Reach private traffic through posts (posts): Official exclusive advisors help sellers use Amazon's Post (Post) function to effectively operate private traffic. Build your own social network and attract consumers' attention and interest by posting brand-related content.
3) Data analysis, accurate targeted marketing: Official exclusive advisors assist sellers to use the Amazon Brand Analysis Tool (ABA) to find high-search and high-conversion keywords, thoroughly understand consumers' exploration habits and preferences, so as to optimize listing keywords, main images, and title settings in a more targeted manner; and guide sellers to use Amazon product selection tools to conduct data analysis, so as to carry out more accurate targeted marketing and increase conversion rates.
4) Integrated promotion of internal and external resources: Under the advice of an official exclusive consultant, sellers participate in the Amazon Creator Connection program to promote integrated internal and external resources, increasing the visibility of products and providing a sense of trust to potential consumers.
Accurate interpretation of first-hand new products and policies to consolidate advantages and expand new global sites
KingPavonini's opportunity to join Amazon's “Seller Growth Service” stemmed from a product compliance crisis. In the initial cooperation, the official exclusive consultant not only efficiently resolved this compliance crisis, but also helped the seller optimize the product in line with relevant regulations and compliance policies, and helped the seller expand the brand's global expansion layout on the basis of ensuring the normal operation of the business and consolidating advantages.
● Comprehensive support for compliance strategies to ensure stable business development
Product compliance is the foundation for smooth sales. Before joining Amazon's “Seller Growth Service”, KingPavonini did not know enough about product compliance, and the removal of products was due to sellers not understanding the relevant regulations of the US Consumer Product Safety Commission (CPSC). After the official exclusive consultant intervened, they resolved product compliance issues and strengthened sellers' compliance awareness from the following aspects:
Product compliance is the foundation for smooth sales. Before joining Amazon's “Seller Growth Service”, KingPavonini did not know enough about product compliance, and the removal of products was due to sellers not understanding the relevant regulations of the US Consumer Product Safety Commission (CPSC). After the official exclusive consultant intervened, they resolved product compliance issues and strengthened sellers' compliance awareness from the following aspects:
1) Find similar cases on the CPSC, file a complaint in line with the policies of CPSC and Amazon, re-launch the product and resume sales;
2) Sellers have been trained on relevant regulations and Amazon product compliance policies to help sellers understand compliance risk points;
3) Give suggestions on product optimization in response to the seller's supply chain advantages to help the seller successfully launch a new product, making the seller the only Chinese seller in this category that completely avoids risk points;
4) Sort out common compliance issues and guide sellers to set up a dedicated team to handle compliance issues to ensure the normal operation of the business.
2) Sellers have been trained on relevant regulations and Amazon product compliance policies to help sellers understand compliance risk points;
3) Give suggestions on product optimization in response to the seller's supply chain advantages to help the seller successfully launch a new product, making the seller the only Chinese seller in this category that completely avoids risk points;
4) Sort out common compliance issues and guide sellers to set up a dedicated team to handle compliance issues to ensure the normal operation of the business.
● Obtain timely interpretation of new products and policies, and explore new opportunities to promote global layout
Keeping up to date with Amazon's official policies is certainly critical for sellers. Official exclusive advisors not only keep an eye on Amazon's latest policies, provide sellers with global site trend analysis, consumer behavior research, and localized marketing strategies, but also share and interpret Amazon's new tools, features, services, etc. with sellers in a timely manner to help sellers grasp the direction and strategy of operations while pioneering new business growth points and quickly achieve success on the new site.
Keeping up to date with Amazon's official policies is certainly critical for sellers. Official exclusive advisors not only keep an eye on Amazon's latest policies, provide sellers with global site trend analysis, consumer behavior research, and localized marketing strategies, but also share and interpret Amazon's new tools, features, services, etc. with sellers in a timely manner to help sellers grasp the direction and strategy of operations while pioneering new business growth points and quickly achieve success on the new site.
Under the layout suggestions of the official exclusive consultant, KingPavonini plans to enter Europe this year. The official exclusive consultant will provide professional guidance on various aspects such as new product development, European tax policy, and logistics. At present, the seller has successfully launched sales in Europe, taking a big step towards the goal of brand globalization.
An accelerator for sailing, a solid bridge connecting global consumers
Since joining Amazon's “Seller Growth Service,” we have seen unprecedented brand leaps and market expansion miracles. It is not only an accelerator for the brand to ride the waves and sail, but also a solid bridge for us to connect with global consumers, greatly enhancing KingPavonini's global influence, invisibly broadening our business layout, and injecting a steady stream of new vitality into the brand's global layout.
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