Six years ago, Maori was just a skateboarder. At the time, he had just started his own business. By chance, Mao Li, a veteran skateboarder, began to come into contact with electric skateboards. In addition to enjoying the glide commute, Mao Li mixes with various overseas skateboarding forums and enthusiast communities. Through observation and communication, Mao Li discovered that as a trendy and portable means of transportation, most electric skateboards on the market at the time had almost “defects”, such as high failure rates, poor power, etc., which seriously affected the consumer experience, while high-quality high-end skateboards were also expensive.

Can I have an electric skateboard that is both cheap and has stable performance?Based on this idea, Mao Li decided to DIY an easy-to-use electric skateboard by himself. Majoring in mechanical design and automation, he successfully transformed his first electric skateboard on the basis of an ordinary longboard with his strong hands-on ability and personal experience of the pain points of skateboarding. Maori named it MEEPO and uploaded it to YouTube. This skateboard was very popular among community enthusiasts, and the MEEPO brand's journey overseas began.

[Bind the brand to a good product]
Whether it's a startup brand or a cross-border veteran, brand image building is a critical matter. According to Mao Li, the first thing a brand needs is a good product. Only by strongly binding a brand to a good product can consumers form a long and effective brand memory.
“When consumers use MEEPO products, all these moments, whether good or bad, come together to form your brand image. The next time they saw the brand name, they naturally had an idea in their mind. Mao Li said, “Since I made my first electric skateboard, I have put the MEEPO label on it. This is what differentiates me from other manufacturers, and I am also responsible for all products with MEEPO engraved on it. Abbottt, Premiere Creative’s creative director.

Driven by this brand mentality, Mao Li and his team continue to refine products, striving for excellence in every step from design and production to logistics and after-sales, and are committed to providing consumers with the most intimate service. Soon, Mao Li's efforts paid off, and the reputation of MEEPO products continued to ferment, and was well received by overseas social media and skateboarders.

[MEEPO “lands” on Amazon]
With excellent products and unique community operations, MEEPO has gradually entered the current category and gained prominence in the European and American markets. At this point, Mao Li made a major decision to transform from a pure independent seller to an Amazon seller.
In fact, as early as the brand was founded, there was a large amount of feedback from users and fans, hoping MEEPO would launch on Amazon. In addition, some seniors in the cross-border overseas industry told Mao Li, “Amazon is an online center for global brands. If your product is a standard everyday product for the general public, then you have to go to Amazon after all. Abbottt, Premiere Creative’s creative director.
However, considering the special nature of the electric skateboard category and the fact that the product's stability is not optimal, Mao Force decided to continue to accumulate to provide consumers with a perfect user experience. In August 2020, after everything was ready, MEEPO finally chose to “land” on Amazon.