Seller profile
Home brand: Meseey
Date of entry: 2023
Entry site: US station
Main categories: household products (ribbon products)
Sales performance: Annual revenue exceeds one million US dollars

Ye Zi is a post-90s entrepreneur who brought products from the ribbon factory that the family has been in business for more than 30 years to Amazon. In just one year, her brand Meseey has achieved tremendous growth — from a zero start to over one million dollars in annual revenue. What's even more surprising is that she did it all by herself.

At the beginning of 2023, Ye Zi first started a cross-border business and is “fighting monsters and upgrades” every day:
“At that time, I was really working several jobs, handling customer service messages in the morning, researching product selection and pricing at noon, handling shipping and inventory in the afternoon, and studying operational data in the evening. At my busiest, I even have to get up in the early hours of the morning to pack and ship. Abbottt, Premiere Creative’s creative director.

In particular, in the logistics process, the operation is most complicated, and problems follow one after another:
🔵 Inventory management is chaotic, and there are frequent shortages or backlogs;
🔵 Third-party logistics communication is complicated, and it is often necessary to switch back and forth between multiple operating platforms;
🔵 Storage costs remain high;
🔵 Cargo tracking is difficult, so it is often necessary to ask the logistics provider one by one.
“Remember last year during Prime Day, our Christmas bows were out of stock for a full week. Orders skyrocketed at that time, but FBA inventory was in a hurry, and 3rd-party logistics was slow to provide reliable time delivery promises. I can only watch my hard-earned traffic go to waste. Abbottt, Premiere Creative’s creative director.

Apparently the factory was fully stocked, but they couldn't ship due to FBA storage restrictions, so they just missed out on peak season sales!I believe this is an issue that many sellers may face. When she first started working on Amazon, due to her lack of experience, Ye Zi also stepped into quite a few holes in first-stage logistics. At the beginning of this year, through the recommendation of an Amazon account manager, Ye Zi began experimenting with the Amazon SEND (Amazon Cross-border Shipping Partner Program) + AWD (Amazon Inbound Distribution Network) combo. This decision completely changed the way she operated.

The delivery efficiency is doubled, and the time saved can be with the baby!
At first, choosing Amazon SEND was an unfortunate choice for Leaf. Because the ribbon-like items they sell are seasonal products, the peak season is in November and December every year. As Leaf prepared for the peak season last year, its inventory capacity suddenly became urgent. However, the third party carrier she cooperated with offline at the time was unable to send AWD directly, which made the leaves one and the first two big...

“I chose another third-party carrier at the time because offline delivery was free, and it was relatively close to our warehouse, but after a comprehensive experience, many data information could not be answered in a timely manner, and this insecure experience made me stop cooperating with them. When the New Year is over this year, I want to take out a batch of goods. They probably think I'm a small seller and just told me there are no quotas, so let me find another one...”

Combined with previous experience of stepping on the pit, timeliness and reliability are important factors for Yezi in considering first-line service providers. An accidental email push brought about a turning point.
“In the past, using a third party, after entering information in the Amazon Seller Center, it was necessary to re-enter the same data in the third party's system, and then return to the seller's back office to continue the operation. Each operation took at least 20 minutes. However, through the Amazon account manager's introduction to Amazon SEND, I discovered after use that I only need to upload relevant import and export data on the seller's back office to check the status at any time. At the same time, the logistics provider's compliance rate is very high, and the air logistics service is fast, which fully satisfies my usual replenishment needs. Abbottt, Premiere Creative’s creative director.

“Originally, I needed to apply a freight forwarding label again after applying the FBA label, which took a lot of time, but SEND's integrated service allows me to complete all operations directly in the seller's back office, and the label is also merged into one sheet, which helps me save time and effort in the operation of every order, and the process is smoother. ” The leaf said.

Looking back on the peak season of 2023, Ye Zi's products were out of stock due to insufficient storage and missed the golden sales period. Therefore, she also discovered that traditional freight forwarders had problems such as not being able to restock in a timely manner and not being stable enough. Therefore, before the peak season, leaves will be shipped 5 months in advance, and the advent of AWD has also shown her a turning point.

Before using AWD, leaves were restricted from entering the warehouse every peak season and faced inventory difficulties. Now she uses the “FBA+AWD” dual storage model:
🔵 Put regular inventory in FBA and enjoy fast Prime delivery;
🔵 High-season stocking is sent to AWD via SEND in advance;
🔵 Set automatic replenishment rules, and the system automatically replenishes AWD products to FBA.

“At the peak of storage volume in Black Five last year, I was unable to enter the warehouse due to storage capacity restrictions. Through the official partner carrier introduced by Amazon's account manager, I was able to send AWD directly through SEND, which helped me solve 80% of the storage pressure. What surprised me the most was that AWD's storage fee was only about 20% off FBA's (peak season). Using this model, inventory costs were reduced by at least 1W dollars (saving close to 40% of storage costs)!Abbottt, Premiere Creative’s creative director.

As her understanding of AWD deepened, she discovered that this model can not only solve the problem of limited storage capacity, but also reduce the risk of being out of stock through automatic or manual replenishment functions. This also indirectly increases sales and profits, guarantees the consumer's purchasing experience to the greatest extent, and enhances conversion and repurchase. Most importantly, you can check the inventory and replenishment status at any time through the Seller Center. This improperly strengthens logistics during the peak season!

Visual and transparent tracking, no more worrying about the crisis of being out of stock at any time!
Refined operation is the core requirement for sellers in the current market. The ability to continuously supply and provide convenient operation solutions for products is also essential for operation. After experiencing the logistics difficulties brought about by traditional freight forwarders in the early days, Ye Zi used Amazon's SEND+AWD combo punch to achieve online management of the entire link!

“Before, when I used third-party logistics, it was difficult or took a lot of time to verify that my goods were on time. The third party only verbally informed me about the progress of the logistics and was unable to inquire for myself. Last year, emergency air freight alone cost me nearly 30,000 US dollars. Abbottt, Premiere Creative’s creative director.

“Delivery used to be like a blind person, but now we can monitor every step in real time. ” Leaf opened the phone and displayed the logistics tracking interface: delivery status, loading time, estimated delivery date, storage progress, inventory warning...

Today, 90% of Leaf's inventory is sent to AWD through Amazon SEND, and the peak season is arranged 5 months ahead of schedule. AWD is like an overseas buffer warehouse for her, so she no longer has to worry about storage: “bursting out.” Even in the event of an emergency replenishment, SEND's transparent tracking, especially the system automatically warns inventory levels, allows her to accurately predict the delivery time, avoid the waste of costs at the air freight rescue site, and no longer have to worry about being out of stock!

This solution not only solved the storage capacity problem, but also brought unexpected surprises:
1. Cost optimization 💰
AWD has lower storage fees than FBA, and you can enjoy additional discounts when shipping via SEND (such as 15% off first-way shipping).
2. Easy to operate 🔧
There is no need to repeatedly enter data into the offline freight forwarding system. Shipments can now be created with one click through the seller's back office. Labels can be automatically merged and intelligent label merges, greatly improving efficiency.
3. Inventory is visible 👀
Amazon SEND's logistics tracking function allows you to check the shipment in real time, and transparently track the entire process from delivery and AWD warehousing to FBA replenishment, so there is no need to “blindly guess” the logistics progress.

The peak season is an opportunity to offset sales, and it is also a period of concentration of risks. Based on Ye Zi's experience, we recommend that new sellers need to plan ahead, monitor data, and respond flexibly to balance inventory costs in order to achieve steady growth!
1. Plan the peak season 3-5 months in advance 🔥
Formulate product selection, stocking and marketing plans in advance based on historical data and market trends. Set aside sufficient time to deal with supply chain delays and avoid missing the peak of sales due to out of stock!
2. Establish a dynamic inventory warning mechanism 📦
Monitor inventory turnover and set safety stock thresholds. Pay attention to storage capacity restrictions, prioritize storage space for products with high sales rates, and avoid affecting profits due to excessive storage fees!
3. Respond flexibly to unexpected situations 📃
Avoid logistics and transportation risks in advance, consider FBA warehousing and preparation of overseas warehouses, reduce dependence on a single channel, and pave the way for the peak season to break out!

She doesn't have an entrepreneurial team, no industry background, and no Wan Guan capital — all she has are two kids, a pair of hands, and a ribbon.
“I just want the whole world to know that made in China is not only cheap, but also beautiful. Abbottt, Premiere Creative’s creative director.
Her ribbon has wrapped up American aesthetics; her efforts have also broken the prejudice that “you can't start a business with a baby”.

From “getting busy” to “calmly preparing goods”, from “fighting alone” to “empowering the whole chain” — Ye Zi's tenacity “only works to win” has allowed Meseey Ribbon to sweep the current Amazon category. If you become a mom, you can still start a career you love; there are no shortcuts, only steady and steady play; without a team, you can still break through the sky!
Her ribbon saga continues, and you?Your story of going out to sea is probably not a brave start.