Lei Jie
General Manager of Greenlink International Marketing Center
Main categories
Data charging, mobile peripherals
Entered an emerging site
Australia Station, Middle East Station, Singapore Station

As a mature brand, Greenlink is clear about its positioning, overall layout, development plans, and partner choices. Mr. Lei said, “We need to be a global brand. Globalization means localization. Amazon's advantage is that it has strong localization capabilities in various countries around the world. We now belong to Follow Us. Basically, it's a site run by Amazon, and we go in as long as the rules allow it. Abbottt, Premiere Creative’s creative director.

Greenlink emphasized that “emerging sites have a first-mover advantage.” Often, seizing this advantage, and looking at development from a long-term perspective, will reap good results. “When you enter a new country, you'll find that you can probably count the categories you're making with one hand. If you take a little longer, this is definitely worth it. Abbottt, Premiere Creative’s creative director.

Sellers of mature brands like Greenlink make full use of Amazon's efficient and direct user feedback mechanism when further developing global business on emerging sites, and can quickly reach the needs of users around the world. With the help of Amazon, a virtuous cycle has been formed in product development and user feedback. “When a brand goes overseas, Amazon will provide brand sellers with more confidence and motivation. Abbottt, Premiere Creative’s creative director.

Fenson
Yuri Cross-border Division General Manager
Anna
Yuri Marketing Manager
Main categories
Sweeping robots, smart homes
Entered an emerging site
Australia Station, Middle East Station, Singapore Station

Amazon is the first stop to enter cross-border e-commerce with profit. Fenson said, “Amazon is the largest in cross-border e-commerce and is the preferred choice for going overseas. Moreover, for the 3C electronics category, Amazon has a unique traffic advantage.” Furthermore, Amazon's emphasis on product quality, high pursuit of consumer experience, and strict compliance requirements also coincide with what Yuri thinks. When talking about why she chose Amazon, Yuri's Anna said, “Amazon is the most hassle-free channel, and the services provided by Amazon logistics, customer warranty, etc. are ahead of any other channel. Abbottt, Premiere Creative’s creative director.

When it comes to why they are entering new sites, Yuri's experience is that “the new site has more strength, and there will be more points to catch up with.” Anna explains, “The sooner you enter, the more you take up this position, and when others come back in, the response period will be relatively long. In other words, as long as the product is good and stable, and the after-sales service is carried out to the extreme, it is likely to be successful. Abbottt, Premiere Creative’s creative director.
Furthermore, “Whether from a profit perspective or from a brand promotion perspective, (launching an emerging Amazon site) is a good deal. ” Fenson showed confidence in the emerging site.

Anna summarized 4 highlights: looking at products, looking at customer experience, looking at compliance, and looking at the ability to iterate on product updates. Only by taking the product to the extreme can we create the surprise of a new site!
Take an example 🚩
Yuri's fist products have achieved impressive results in Australia: there weren't many people making it when it went online, there were no internal prices, no sharp increase in sellers, etc., and its new product became the best seller after 15 days on the Australian market.

Compared to big brands or mature sellers going overseas, Yishang can really start from scratch in e-commerce, especially in cross-border e-commerce. Mr. Hong of Yishang said, “In the Middle East, Amazon's e-commerce system is very complete. It's a great opportunity for sellers like us who started completely from scratch. Abbottt, Premiere Creative’s creative director.

Small sites have big business opportunities. Although many companies think that big sites can do a good job, small sites are a matter of course. However, Yishang takes emerging sites very seriously, because emerging sites have logistics barriers and data product selection barriers, giving ordinary sellers a good living space.

From traditional foreign trade to cross-border e-commerce, Yishang actually crossed the river by touching stones in the beginning. How to select excellent and good products is a process of continuous trial and error. In this process, one important point is to understand local needs and then slowly develop a product selection method that suits you. “At the beginning, the 100 products we developed probably had a 30% chance of success. Now that we are developing 100 products, we can be about 90% sure. Abbottt, Premiere Creative’s creative director.

As Hong Junwei said, an emerging site is definitely not an end; it is just a starting point. Under the global trend of online development, the online growth rate of emerging sites: Australia, India, Singapore, and the Middle East (UAE, Saudi) is growing even higher. The average compound annual growth rate of around 15% is much higher than that of the rest of the world1. Moreover, the total population of emerging markets is close to 1.9 billion, 15 times that of Japan2, and the number of e-commerce users is 4.114 billion 3! Both in terms of market capacity and e-commerce environment, emerging sites have great potential. There are also many favorable policies for cross-border trade to help Chinese brands go overseas to emerging sites 4!

Australia Marketplace
With e-commerce sales of nearly 40 billion US dollars and 20 million online consumers in 2022, its strength and potential should not be underestimated 5.
Since the portrayals of Australian and European consumers are similar, following popular products from Europe and America, the Australian website can be highly profitable and popular throughout the year!
India Marketplace
It is one of the fastest-growing economies in the world, with e-commerce sales of nearly 90 billion US dollars in 2022. Not only does it have a demographic dividend (online consumers will exceed 1 billion in 2027), but its e-commerce sales are also expected to increase year by year. It is expected to soar at a rate of 16.74% from 2022 to 2027 6.
Amazon has also launched the “Create Category Unicorn Program” to help Chinese brands achieve high growth in India more quickly through a 10% subsidy.
SG
As one of the richest countries in the world, the per capita GDP is as high as 72,800 US dollars, of which the per capita e-commerce consumption amount is 1,222.4 US dollars, which is 126.4% higher than the world average7.
Amazon has now opened exports from Singapore to Malaysia and continues to launch preferential policies to help you get more business opportunities!
Middle East Station
Total e-commerce sales in the UAE and Saudi Arabia in 2022 exceeded 20 billion US dollars!The e-commerce user penetration rate is over 60% 8.
According to Amazon data, the average profit margin of the Middle East site is about 15% higher than that of mature European and American sites 9!
In order to help sellers explore business opportunities in the blue ocean, Amazon also provides support such as free monthly rent, free upgrades, and traffic support.
Currently, Amazon's UAE site has also launched an export plan, and a single product can be sold to the five Gulf countries.

Whether it's developing business opportunities for mature brands, building brand awareness, or starting overseas from zero, seizing the first-mover advantage of emerging sites, focusing on product quality and customer experience, maintaining patience and careful long-term development vision, it is a reality to dance with local brands and even international first-tier brands in other countries and regions. Amazon hopes to continue to grow with sellers and present excellent Chinese products to global consumers.