In the early days of going out to sea, Perfect Diary also experienced the pain of being a novice:

● Reshaping brand power from zero: Local brands and international brands gather in the Japanese beauty industry. Perfect Diary is a new entrant brand, and the competitive environment is tough.

● Domestic hits are difficult to replicate: Japanese consumers have very different preferences for makeup effects and ingredients, and there is an urgent need for localized product adjustments and differentiated innovation.

● The mystery of operating an unfamiliar site: Unfamiliar with the operating rules of the Japanese station, I took many detours.

In 2023, Perfect Diary joined hands with Amazon Seller Growth Service to open up a new situation against the wind. The official exclusive consultant thoroughly analyzed its business pain points, customized implementable systematic solutions, and accurately and efficiently solved various problems:

● Precisely anchor the high diving track: Through comparative analysis of consumer trends and large-scale market data, we help them to target the high potential of cosmetics with skincare benefits, combine their supply chain advantages, and optimize the product line.

● Customized integrated marketing plan: Based on Perfect Diary's online and offline integrated chemical promotion requirements, the official exclusive consultant assists in customizing an omni-channel integrated marketing plan based on brand positioning and target audience, and provides practical guidance for refined operation of the brand, advertising, and promotion in combination with the annual marketing rhythm to achieve both brand sales and volume growth.

● Supply chain optimization: Customization includes suggestions for logistics solutions such as FBA, so that Perfect Diary can obtain ultra-high traffic conversion, ultra-high speed delivery, and ultra-efficient after-sales operation, and promote sales conversion.

● Compliance risk control and efficient problem resolution: Track and introduce the latest compliance policies in real time to provide sellers with timely and accurate guidance; and collaborate with high-quality seller support teams to efficiently resolve all types of issues to ensure worry-free operation.

After joining the Amazon Seller Growth Service, Perfect Diary achieved a year-on-year sales growth breakthrough of more than 100%. During the “Black 5” period in 2023, the popular product Twelve Color Animal Eye Shadow successfully swept the No. 1 sales rankings in the Amazon and Rakuten categories in Japan. 1.

In the future, adhering to the vision of a “world-class beauty innovation pioneer”, the perfect diary will continue to cultivate Japan, expand its global layout, achieve localized innovation, and lead a new chapter in the globalization of Chinese beauty.

Liu Shu, general manager of Perfect Diary e-commerce
Amazon Seller Growth Service is an important engine for our global business expansion. With the rise of China's brand power and technological strength, we are ushering in new opportunities for global expansion.