Ruko is a typical local e-commerce transformation cross-border circuit enterprise. It started with product innovation advantages; however, at the beginning of the transformation, Ruko faced four common challenges:

● Lack of data analysis system: full link tracking from traffic to conversion is not possible. Marketing results are difficult to quantify and optimize, and inventory turnover efficiency is low, limiting operational efficiency and growth potential.

● Brand building is illegal: Drones are high-customer products, and Ruko's brand positioning is vague, making it difficult to effectively convey brand value and create differentiated advantages.

● The return rate remains high: Product display to be improved, the poor after-sales service system, and the overall user experience need to be improved, leading to a high return rate.

● Heavy compliance risks: Due to frequent changes in site rules, companies face potential compliance risks during operation.

Joining the Amazon Seller Growth Service was a key turning point for Ruko to break the game and win. In response to Ruko's pain points, the official exclusive consultant customized a systematic solution:

● Data empowerment, efficiency multiplication: In-depth analysis of Ruko store data, comprehensive review of operational issues; help the team establish data thinking, accurately track key indicators, and scientifically formulate plans, covering accurate product selection, marketing cost reduction and efficiency, inventory management optimization, etc., to significantly improve operational efficiency.

● Brand remodeling, win-win quality and efficiency: anchor the brand positioning of a “beautiful family life record”, create a brand flagship store that matches the tone, and improve customer unit price and premium capacity by integrating marketing plans and key promotion reports, and achieve considerable sales growth.

● Logistics optimization, cost reduction and efficiency: Analyze return reasons and user reviews, locate product and service opportunities, accurately optimize the supply chain, and effectively reduce return rates.

● Active risk control and compliance guidance: Interpret Amazon's latest policies and tools as soon as possible to provide Ruko with timely and accurate compliance guidance. From rule updates to the establishment of internal inspection mechanisms, from product compliance optimization to listing specifications, we guarantee the healthy and compliant operation of the business in all aspects and effectively avoid compliance risks.

Empowered by Amazon's seller growth service, Ruko successfully transformed into the leading brand in the Amazon US drone category. The category coverage was more comprehensive, the team's operating capabilities were significantly improved, and sustainable growth was achieved.

Lian Jing, founder of Ruike Innovation
The official exclusive consultant is our strongest partner, providing comprehensive business development support, not only helping to solve current challenges, but also fundamentally improving team capabilities and laying a solid foundation for our long-term sustainable development.