Better display position
All PC brand posts will be displayed at the bottom of the product detail page, increasing product display opportunities and increasing the chance of related purchases. On mobile, our Related Post module at the bottom of the detail page will display posts from other brands in the same category, which helps us attract customers from competing products to our own brands.
Real content display
Our users often share product usage scenarios on social media, and we will post actual feedback images to provide users with real image references.

Xie Fenglian said, “Good products also require good product exposure and marketing promotion. Govee has built a professional brand team since its inception, and brand investment is a medium- to long-term process. "

Build a unified brand vision
We have a dedicated team to control aspects such as product design, patent intellectual property applications, and product launch promotion plans, etc., and we also hope that users can see unified brand visual promotion in everything. We also have a unified brand team to control aspects such as listing, advanced A+, advertising materials, and brand promotion.
Focus on key marketing and promotion
Every year's Amazon promotion, we prepare a special marketing plan for the year, and we also invest in a special brand budget.

To be a brand
Only by starting your own brand can you have a better premium, customers can be more sticky, and traffic costs can be reduced.
You also need to be able to be a brand
Amazon encourages sellers to build brands, and also provides many tools, such as brand data analysis reports, brand flagship stores, brand stories, Vine plans, etc., to encourage more interaction between sellers and buyers. It's worth mentioning that Amazon's Transparency Program protects brands. Our next plan is to focus on some brands, first to create leading brands in the segmented categories, and then gather all the new models into these brands to achieve higher brand recognition and ranking.

Lai Yongfeng said, “One thing we are very sure of is long-term brand philosophy. As a brand, the product must come first. What problems does your product solve?What value has been created for society?Based on this, for brands, it is still necessary to build your mission and original intention in the eyes of consumers, starting from your own abilities and resource advantages. When consumers hear about your brand, what is the visual impression it creates?Relying not only on the advantages of China's supply chain, but also on consumer insight, we can truly build a brand with global influence in terms of content, user connections, and community. This is where I think today's Chinese brands are better than 5 or even 10 years ago. "

Amazon official team tips
Carol | Amazon Global Selling Senior Account Manager
To help sellers build better brands, Amazon has provided more than 30 branding tools so far. Understanding brand building can be divided into 5 stages:
What to do after the brand is established?
Through the Amazon Brand Analysis Report Tool (ABA), it is possible to understand users, analyze what popular products are through data such as keywords, etc., and competitor data for similar purposes can also explore potential products, which is more helpful for strategic planning.
Build a brand image
Through A+ and brand flagship stores, brand trend values can be conveyed to customers, and this model can be used to form a closed loop of traffic and achieve an increase in brand value.
Brand growth
Once the brand is built, word of mouth will gradually develop. As word of mouth increases, reviews will also increase, and customer recognition will also increase, which will eventually be reflected in an increase in conversion rates.
Interaction with buyers
Establish multi-channel communication to understand user feedback and synchronize new products and promotions. In addition, DSP advertisements can also let customers know about new products, thereby increasing the repurchase rate.
Protect your rights
Brand building can prevent and report infringement issues, protect products, and require patient cultivation.

The hot spots of the peak season are just around the corner. Storing large amounts of goods is afraid of sudden changes in the environment, not stocking up, and afraid of missing opportunities — the construction of logistics and warehousing systems and efficient management of sales and storage are compulsory courses in e-commerce. The guests also shared a number of key strategies in this regard!

Xie Fenglian said, “In 2022, we made great changes in overall supply chain management, especially in terms of preparation, logistics delivery, and sales forecasting, and achieved significant results. We have mainly changed in two areas. "

Set promotion priorities and configure in advance
At the beginning of last year, we used the German site as our main promotion site. Preparations have been made in terms of product selection, sales forecasting, target setting, and stocking. The overall planning for Black Five Network One basically began before Prime Day.
Control the entire inventory process
We have a professional planning team to help control the entire inventory process, ensure FBA safe turnover, the timeliness of all sea and air transportation, and ensure the safety of inventory.

Daisy said, “Amazon has always paid close attention to the difficulties encountered by sellers in the process of going overseas. The business manager will call you to learn about the recent situation, and you may also have received operational experience research from Amazon. These will all help Amazon bring more convenient operating options to everyone in the subsequent work. The “Cross-border Live” session of this summit revealed how Amazon business managers can listen to everyone's voices after receiving feedback from sellers and use this to promote the improvement of Amazon's tools and services. "

As cross-border business grows year by year, and various business regulations are promulgated by various countries, Amazon sellers are also increasingly demanding compliance support. Our Seller Compliance team's scope of business covers tax compliance, product compliance, seller account health-related policy compliance, etc. Many people think we are a mysterious organization within Amazon; in fact, we listen to your voice, understand the various compliance challenges you face while going overseas, promote the development of corresponding compliance products and services, and protect your business. Whether it is valuable advice from excellent sellers and experts, or “high listening” and practical actions from Amazon business managers, it means that Amazon has always attached great importance to the difficulties and doubts encountered by seller friends in their daily operations, and has acted quickly and actively until improvements are made. In the future, Amazon Global Store will continue to strive to enhance your Amazon overseas experience, work together with Chinese sellers, and create a new pattern of global brands!