Stone Technology has gained the trust of tens of millions of consumers, from products going overseas to deploying global brands, and is in the first tier of the robot vacuum cleaner market.

Seller story

From products to brands going overseas, Stone Technology has laid out global brands, gained the trust of tens of millions of consumers, and is in the first tier of the robot vacuum cleaner market.

November 29, 2022

Reading time about 4 minutes

Beijing Stone Century Technology Co., Ltd. (hereinafter referred to as “Stone Technology”) was founded in 2014 and specializes in intelligent hardware such as intelligent cleaning robots. Since launching on Amazon's US site in 2018, it has achieved revenue of 5.837 billion yuan in 2021 with market-leading technical advantages and patience in receiving feedback from a large number of consumers. Today, Stone Technology has consumers in more than 100 countries and regions around the world. The global market share of sweeping robots is in the TOP3. It is in the first tier of the robot vacuum cleaner market, and has become one of the prominent brands of intelligent manufacturing in China.

Goals and challenges

At the beginning of the founding of Stone Technology, there were already some well-known brands in the robot vacuum market that occupied the market. As a rising star, Stone Technology faces three challenges in order to gain a foothold in the fiercely competitive US market and various overseas consumer markets and establish a good interaction model with consumers.
● How to stand out in the US market and be recognized by local consumers?
● How to tap unmet consumer needs on a global scale?
● How to win the trust of overseas consumers?

Seller experience sharing

In-depth research and analysis of target markets
When the brand goes overseas, Stone Technology sees the fiercely competitive US market as the main battleground. The US region not only has great consumption potential and many opportunities, but its consumption influence covers the world. As soon as it was launched, Stone Technology's products brought consumers a better user experience in terms of navigation methods with the advantage of lidar technology ahead of similar products on the market, and as a result, naturally opened up the US consumer market. Since its development, Stone Technology has invested far in R&D costs far exceeding the industry average, and has created a total of 730 intellectual property rights.
For different target markets, Stone will conduct in-depth large-scale face-to-face consumer research. Stone Technology has organized consumer interviews with nearly 1,000 people. After the survey, Stone Technology found that nearly 80% of the floor scrubbers were pet owners. 40% of consumers thought that cleaning the wall was not ideal, and 30% thought the procrastination process was too laborious. In response to their pain points, Stone Technology began research and development. The new stone floor scrubber now solves the problems of insufficient wall cleaning, double-layer roller brush design, and dragging.

Precisely target consumer groups and promote transformation
Sweeping robots are consumer products with strong intelligent technology. Through influential and guiding media and authoritative consumers in the field of technology consumption, they can reach people who are concerned about the cutting edge of technology and fashion and are willing to accept new things. Amazon consumer feedback and back-office data can also help Stone Technology adjust its brand positioning to accurately attract the target consumer base and drive conversion. For example, after analyzing Amazon data, Stone Technology found that consumer portraits were clearly biased towards men, especially young and middle-aged married men. Therefore, when advertising on Amazon's website, while showing a warm home environment, Stone Technology will use more technological images to highlight technological selling points to attract male consumers and facilitate order placement.

Continuously focus on consumer experience to improve brand stickiness
To truly win the hearts of overseas consumers, in addition to excellent product quality, it is also necessary to comprehensively consider the emotional connection and trust level of interaction. Stone Technology has always paid great attention to gradually cultivating consumers' trust. Even if it is a sweeper that was purchased a few years ago, as long as it updates small functions or fixes minor bugs, consumers will receive notifications. Stone Technology believes that this news can make consumers feel that they are always being watched, thereby giving them a sense of trust in the brand. No matter which forum, media, community, or Amazon review area appears in Stone Technology in the future, they will be more willing to actively share their user experience.

Results display
● Achieved a turnover of 5.837 billion yuan in 2021
● Global consumers spread across 100+ countries and regions
● Top 3 global market share rankings for sweeping robots

Seller experience and summary

Many industries now face fierce competition. We believe that building a global brand not only makes us stand out from many brands, but is also one of the most important and effective ways for customers to understand and buy our products. Of course, brands have to settle down over time; we've only just embarked on our journey. However, we believe that as long as we insist on putting the consumer experience first, persist in continuous innovation, and insist on providing good products and good services, we can eventually reap an excellent global brand.

Addressing user pain points and adhering to product innovation has always been the cornerstone of brands going overseas. Effectively reaching overseas consumers and building trust with them is a process of enriching brand content, while doing a good job in compliance and maintaining account health is an “umbrella” for brands to go overseas, and the help of Amazon's professional team is an “accelerator”. In the brand's journey to go overseas, Stone Technology chose to be friends with time and seek steady progress on Amazon.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!