The initial focus on direct-to-consumer (DTC) websites enabled Shaoyin to establish a brand image and build relationships with consumers, but Shaoyin was unable to achieve the required website traffic and brand coverage to achieve growth. Meanwhile, American colleagues saw third-party sellers succeeding on Amazon and saw this as an excellent opportunity for Shaoyin to grow.
Cici Chen, head of e-commerce in North America, explained: “This shows a shift in consumer behavior that we cannot ignore: consumers clearly want to buy our products on Amazon. This strategic move allows us to maintain the strength of the DTC channel while taking advantage of Amazon's reach and convenience. We can meet the needs of our customers anywhere they like. "

Since its launch on Amazon, Shaoyin has continued to grow both inside and outside the Amazon Marketplace. But in both cases, the company is growing with Amazon. In 2021, Shaoyin began using Amazon Multi-Channel Fulfilment (MCF) to process orders on its DTC website, which helped improve the company's delivery operations and delivery speed. Through MCF, the team learned about Buy with Prime, a solution that allows Shaoyin to offer Prime shopping advantages on its US website.

Since its launch on Amazon, Shaoyin has continued to grow both inside and outside the Amazon Marketplace. But in both cases, the company is growing with Amazon. In 2021, Shaoyin began using Amazon Multi-Channel Fulfilment (MCF) to process orders on its DTC website, which helped improve the company's delivery operations and delivery speed. Through MCF, the team learned about Buy with Prime, a solution that allows Shaoyin to offer Prime shopping advantages on its US website.

Using the Amazon delivery network and millions of Prime member audiences, Shaoyin helped increase the delivery speed of its website by more than 60% and attract more new customers. After implementing Buy with Prime in May 2024, the company increased its new customers by 9.3% and received additional traffic and sales boosts during peak season promotions.

The trend of telecommuting is not limited to domestic; overseas, it is an unstoppable trend. This also made Beelink start to notice the cross-border e-commerce circuit. At the end of 2017, Beelink's first-generation Mini PC was released. Beelink began to go overseas in Europe and America the following year, and chose Amazon at the initial stage to unswervingly follow the brand's overseas route with a long-term philosophy and seek longer-term business growth.
In the next five years, Beelink's share of overseas business soon reached around 80%. In 2023, Beelink's cumulative sales volume on Amazon exceeded 330,000 units, with sales of more than 100 million US dollars. Since 2020, sales have achieved 100% “explosive” growth for 3 consecutive years.

Prime members can buy eligible products, such as openSwim Pro headsets, on SHOKZ.com and get fast shipping and easy returns by logging into their Amazon account directly on the website. Although Shaoyin already offers free standard shipping on its US website, these orders ship within 3-5 business days, and the 2-day shipping cost $11.99. However, customers who check out with Buy with Prime are automatically delivered, and orders are now delivered within 1-2 business days — some even same day, and Cici emphasizes that delivery speeds have increased by more than 60%.

“This helps us meet the growing expectations for fast delivery and increase customer satisfaction,” she said. It also enhances our ability to compete with similar e-commerce brands by leveraging Amazon's reputation and efficient logistics. “Since Buy with Prime orders are delivered by MCF, Shaoyin can use an inventory pool in the Amazon distribution center to ship orders from its Amazon Marketplace, e-commerce website, and standard checkout using Buy with Prime.
The company also uses MCF in the US to operate orders placed on its TikTok store and other e-commerce marketplaces, providing shoppers with a consistent delivery experience and providing fast and reliable delivery across all Shaoyin sales channels.

Given Shaoyin's positive experience using MCF, improving order delivery was the main driving factor in trying Buy with Prime, but Shaoyin eventually saw the traffic benefits brought by this checkout solution. Prior to the implementation of Buy with Prime, the ratio of new users to existing users on its website remained relatively stable despite various efforts to significantly increase the new user base. However, after implementation, Shaoyin's first customers increased by 9.3%. Approximately 82% of Buy with Prime orders are from new customers on the site, compared to 75% of new customers who use their native checkout
“Buy with Prime helped solve one of our main challenges: getting new customers to our DTC site,” said Cici. We believe fast shipping and Prime's trustworthiness are key factors in encouraging these new customers to shop on our site. "

Seeing the Buy with Prime logo and Prime Check logo on Shaoyin's website indicates to Prime members that they will get the checkout and delivery experience they love. Since the company uses Amazon Reviews - Review from Amazon (a feature unique to Buy with Prime merchants), shoppers can see Shaoyin's Amazon reviews directly on the product page of their website. The team sees this as another way to increase trust, provide familiar social proof and product information consistency across channels, while also keeping shoppers on the site.

Participating in important Amazon sales activities, such as Prime Day and Prime Big Deal Days, also helped Shaoyin increase website traffic and shopper conversion rates. Before and during Prime Big Deal Days in October, the team participated in Buy with Prime's joint marketing efforts and offered Prime exclusive products. They use the Buy with Prime marketing kit to create promotional materials and display the Buy with Prime logo on advertising channels such as Meta and Google

Thanks to these efforts and increased awareness, the share of Buy with Prime orders on the Shaoyin website jumped 51.7% to nearly 44% during the campaign. Compared with the previous month, Shaoyin's Buy with Prime sales units increased significantly, making it one of the most successful Buy with Prime merchants participating in this important sales activity.

Although the numbers themselves speak for themselves, Shaoyin's team believes that the value of Buy with Prime exceeds positive performance indicators. Since the beginning, Shaoyin has been committed to providing high-quality products and maintaining its high-end brand image across all channels. The team sees Buy with Prime as a way to reach out to a high-end group of shoppers and enhance their DTC shopping experience to match the brand's positioning.

Cici explains, “This consistency between product quality, website experience, and order fulfillment creates a consistent, high-end brand image across all customer touchpoints. Offering Buy with Prime has not only improved our competitive position but also set a new standard for the customer experience in our industry. We are now better able to attract, convert, and retain customers in an increasingly competitive e-commerce environment. "

Through its omnichannel strategy, Shaoyin is able to maintain this high-end brand positioning and shopping experience across all channels where it sells its innovative products. Shaoyin can truly meet the needs of customers in their favorite places, provide them with a consistent, high-end shopping experience, and help the brand stand out from the hustle and bustle.