What is the hottest on Prime Day in Australia this year, don't doubt it; it's definitely a smart home!In Australia, where competition in the smart home category is so fierce, Yuri Uoni, a dark horse, came out of nowhere — in just 10 days, it became the best seller, 🔥 all over Australia!🔥

This popular vacuum cleaner is a patented product of Lee Uoni. At this company, which focuses on smart home cleaning products, there are only three or four types of products, but from technical details to design, each one is carefully cultivated and iteratively optimized based on customer needs. Instead of seeking to expand and expand, Li strives for excellence according to its own characteristics. As Anna, Yuli's cross-border marketing sales manager, said, “The secret of Yuri selling all over the world is to take small but beautiful things to the extreme. ” Like most post-90s people, Anna is strong, confident, and daring to break through. After experiencing the ups and downs of the Red Sea site, she rolled up her sleeves and went to the Blue Sea Australia Station with an 8-person operation team all the way to the world.

Adopting the brand route and making boutique products is probably a common way for Amazon stores to operate. How can I play a store that only makes boutiques?How to win by surprise?Anna shared with us the origin of Yuli's relationship with Amazon Australia.

It started in Shenzhen in 017. At the time, Yuri was just a small team of about 10 people. Today, the company has more than 100 people. The small team had big ambitions, and Yuri made it clear the goal of “being global” from the beginning. At a time when the domestic product line was mature and performance was booming, Yuri began a global layout at the end of 2020, and as soon as it launched, it launched several Amazon sites in the US, Europe, Japan, and Australia. In 2021, the total cross-border transactions of Yuri reached 9 million US dollars!“We've tried a number of cross-border platforms, but it has proven to be easier and more effective to sell on Amazon. ” Yuri's sales on Amazon account for nearly 92% of all cross-border businesses, which gave Anna the confidence to choose Amazon.

Among the emerging sites, the Yuri Australia website is particularly effective. According to the data, the proportion of the Australian online shopping population has reached 75%, and the number of e-commerce users in Australia is expected to reach 21 million users in 2025. 1 Yuri's sales in Australia are also soaring, accounting for about 1/5 of its global site's annual revenue, and can even double several times during peak activity periods!For example, on Prime Day this year, sales in Australia are already on par with those in the US and Europe, accounting for 1/3 each. Australia really should not be underestimated. What are the characteristics of this blue ocean?

The pandemic catalysed a boom in online spending in Australia. It was then that Anna stepped in to seize the opportunity. So how did Yuri target the characteristics of the Australian race and play a good card?First, the consumption level of Australians is generally high, and the prices of products are also high, and some are even higher than the average market price. And this coincides with Yuri's strategy of increasing customer unit prices. “What we want is the best of the best. “Anna said that Yuri will not deliberately lower prices in order to compete for sales; small but beautiful does not mean cheap or low quality.

Second, due to geographical differences, Australia, Europe and the US are in the northern and southern hemispheres respectively. The seasons are opposite. Sellers can simply take the same model to sell the same model in reverse season, making a double cut with one arrow. Because of this, Anna applied all of her actual combat experience in the US, how to play Red Sea products, and the pitfalls she has walked to the Australian station. “Using the path of the US station to make the Australian station, this is a dimensional reduction attack!” From an operational point of view, orders tend to decrease after 12 noon at the US station, but at this time, the Australian station began billing; the languages and products sold in both countries were the same, making it easy to sell. Moreover, Anna observed that operating at the same pace, the same product always sells better and at a higher price in Australia than in the US.

Third, the sales volume of the Australian website is also due to the high profits of the site itself.
1 High return on advertising:
The market is not crowded, and the ROAS (return on advertising expenses) is high, that is, the same product, the same marketing method. Yuri's CPC on the Australian site is 2/3 lower than that of mature sites, and it earns more money.
2 Low platform commissions:
The Australian platform commission is 7%, which is generally lower than that of mature sites.
3 Low return rate:
The data shows that the return rate of Yuli Explosive V980Plus in Australia is nearly 4% lower than that of mature sites.
Finally, and most importantly, the Australian industry does not have an advantage, so the demand for technological products is relatively high, and smart home products from Yuri's strengths just meet the needs of Australia.
Yuri's success is inseparable from Tianshi and Geely, and of course it is also inseparable from good operations.

At the beginning of July, Yuli launched a new Gaoke unit price vacuum cleaner. With almost no preheating, this product became the best seller within 10 days. In less than 1 month, it almost settled in the top 3. New product sales are booming, how can Yuri achieve this?
Anna shared that as soon as the new product went on sale, they did an off-site promotion that continued for 1 week. Prior to that, Yuri also made Prime Exclusive Discounts (exclusive discounts for Prime members) in advance, boosted sales, and relied on a wave of OzBargain drainage to reach the top 10 in the subcategory. Immediately after that, using Prime Day traffic, it was promoted to the new product ranking. After stabilizing for a few days, Anna reported the website promotion campaign at the end of July, directly promoting the new product vacuum cleaner to become the best seller.

The pace of promoting new products is fast and relentless, and Anna from the 90s lent a youthful energy to the brand. In addition to promoting new products, Anna's boldness and boldness are also reflected in promotion and drainage. For promotional options, “As long as you don't lose money, report everything!” Anna believes that all promotions are a process for sellers to receive traffic and secure rankings. Let's talk about drainage tips again, “Money that can be burned inside the site must not be placed outside the site. ” For sellers who are currently selling on heavy traffic channels, Anna suggests spending more money on the website. Here's how.

First, open up sponsored products (product promotion), sponsored brands (brand promotion), and sponsored display (display promotion) on the Amazon site to maximize advertising and receive all traffic on the site. Second, for promotional ads such as Lightning Deal (Lightning Deal), Best Deal (7-day sale), and Top Deal (Town Store Treasure), Anna will choose to optimize search page rankings to obtain higher promotion level conversion rates. Also, for off-site promotion, celebrity cooperation is a must. Based on her experience on mature sites such as Europe, America, and Japan, Anna has also started a celebrity collaboration route on the Australian website, seeking cooperation with vertical bloggers suitable for the smart home category on social media, such as housewives, pet lovers, etc.

“It's not realistic to have a beauty blogger help me promote a robot vacuum cleaner. Anna joked, “We will always pay attention to the influencers' interactions, likes, and feedback to see if the celebrities themselves need this product and whether they are satisfied with it. ” Yuri will determine the right partner for its brand from multiple dimensions. Finally, when it comes to logistics, Anna also has a reminder. “The Australian site is actually not mature in terms of logistics, promotion, and after-sales. This is a pain point. ” In Anna's impression, the trouble she experienced happened in August 2021. At that time, Yuri, like other sellers, was intensively preparing for the upcoming Black Friday, but it was unable to enter the warehouse for 2 months after delivery, disrupting the pace of subsequent listings and operations, and was not resolved until early November.

Emerging sites always have advantages and disadvantages, and they all need to be experienced and summarized to make them the cornerstone of the brand's future path. Fortunately, Yuri had excellent results in Australia, but he only made single products, and the biggest names continued to enter the market. How can the risks be avoided?

Compared to other sellers on the operating side, the entire process will be more meticulous, and the product, inventory, and logistics safety cycle is controllable and adjustable. This is the focus of Yuli's global stability. “Small but beautiful” has always been the direction Yuri has adhered to. Facing big names, Yuri relied on products to differentiate and find her own pace. Once you've found the track, the next thing you need to do is polish the product according to buyers' needs. Anna's previous experience with mature sites came in handy once again.

People all over the world have different lifestyle habits and shopping needs. In the US, there are about 137 million people living in regions with poor air quality, and the number of people affected by particulate matter pollution has increased by nearly 9 million 2 million. In Australia, the majority of households with carpets account for cleaning large particles; in Australia, the majority of households with carpets have pets, so they will prefer to choose wet and dry sweepers that can clean pet hair and vacuum carpets. Based on Australia's two major needs, Yuri has planned a simplified and replaced version of the previous product, so that consumers can get a better shopping experience at a lower price.

“Because we specialize in household vacuum robots, the customer experience always comes first. ” In terms of new product development, Anna uses voting methods to obtain consumers' preferences on the appearance, color ratio, accepted price, and functional requirements of the product, and never blindly develops. In the face of product feedback, Yuri also attached the utmost importance to it. Reading product reviews, reading email responses, leaving comments on collaborating celebrity posts, and researching product Q&A are all tasks that Anna's team must do every day.

In addition, Anna will also pull out all listings and reviews of similar products in Amazon's Top 100 (often accounting for 90% of the market), conduct big data statistical analysis, and gather all kinds of comprehensive feedback. Find out by counting word frequencies
1 What are users most concerned about?
2 Where is an acceptable price line?
3 What to expect from a sweeper?
4 What is the approximate proportion of each feature?
Use these 100 data as support to customize product optimization strategies.

For Yuri, the supply chain and product quality have always been No. 1, and promotion is only an order accelerator for good products.
Over the next five years, Yuli will continue to optimize and upgrade products as the core. In the long run, Yuri will also pay more attention to brand development. Afterwards, Anna will also set her sights on independent sites to enhance her brand power on a global scale.

Do a good job of market research
Confirm that your supply chain is mature and that your products match your needs. Australia is rich in natural resources, yet the manufacturing industry is underdeveloped, such as exercise, fitness, PC, games, and home. These products are all in high demand.
Good operational combat effectiveness
If you want to overtake a corner, first ask yourself a few questions:
Is the product positioning accurate?
Are the site's operations refined?
Are there any channels for offsite traffic to be replenished?
Is the product quality controllable?
Is the after-sales guarantee perfect?
Is it resilient to risk?
These are all necessary for good operational combat effectiveness. If you achieve these points relatively well, your product moat will be stronger.
Seize resources and make good connections
Both internally and externally, we must seize good resources. On the one hand, is there a very good account manager to connect, provide activity information, help review transactions, and point the way forward. On the other hand, having a more mature and secure logistics channel is also a necessary condition for successful sellers.