In the current market environment where there is no certainty, the e-commerce business in the European and American markets continues to grow. According to a recent analysis by Forbes magazine, it is estimated that almost 23% of retail orders will be digital by 2027. Meanwhile, emerging e-commerce companies are still facing the challenge of maintaining success. In particular, e-commerce sellers (Amazon, Temu, TikTok Shop, Shein, eBay, DTC independent sites, etc.) that sell on multiple channels at the same time have more obvious challenges: operating systems for different sales channels, maintaining a good and consistent customer experience, managing overseas inventory, shipping orders, etc. Addressing these challenges can be both expensive and time-consuming for a growing small to medium business.

Let's take a look at one small to medium seller's experience with MCF today.

ZenStorage was founded in 2023 in Guangzhou, China, and is committed to seizing the expanding global market opportunities for home storage products. The company has succeeded by selling high-quality home storage products on multiple e-commerce platforms in the US. ZenStorage initially began selling on Amazon in 2023 as its main channel, but in early 2024, it began expanding its business to emerging channels such as TEMU and TikTok Shop, and established its own independent brand site (DTC).

As a streamlined team of only 13 employees, it was initially difficult for the company to efficiently expand operations when selling across multiple new channels, and faced growth challenges.

“We tried to rely on multiple third-party logistics providers or even self-built distribution logistics from sales channels, but managing scattered inventory pools, different storage requirements, and inconsistent delivery timelines is a huge challenge. "

ZenStorage was initially hesitant about using Amazon MC) due to delivery costs, but after internal analysis, they finally decided to transfer some non-Amazon orders to MCF to verify whether this strategy would help them reduce operational complexity and improve profitability. Additionally, as Amazon sellers with FBA inventory, they can begin placing MCF orders directly on Seller Central without additional registration or long-term contracts.

With MCF, sellers who sell on multiple channels can:
● Inventory optimization: Zen Storage consolidates its inventory of home storage products into a single inventory pool that can be used across all sales channels.
● Integrated automated distribution management: MCF is seamlessly connected to enterprise ERP and other back-end systems to automate the entire order process and reduce logistics complexity.
● Excellent delivery performance: The uneven delivery times of different logistics parties have bothered the company, but MCF's punctual and fast delivery has brought about significant changes.

After using MCF to ship home storage product orders between August 2024 and March 2025, ZenStorage saw significant improvements in several areas of operation:
● Save 50% on day-to-day operational management time without creating separate inventory allocation and routing plans for individual sales channels
● Save 15% on international shipping costs, maintain sufficient inventory as a unified overseas warehouse partner, and reduce the number of sea shipments
● Total inventory is planned to be reduced by 30%, and Amazon optimizes product quantity allocation within its strong US operating network
● 5% reduction in storage and obsolete inventory costs due to faster inventory turnover

In summary, the time and cost optimization results are remarkable.

“After trying multiple alternatives, MCF ended up being the best choice for our current business. We are more expensive to fulfill each order on MCF, but it also saves us from having to manage multiple inventory pools. Otherwise, we would spend money and time managing and operating these inventory pools. These would have cost us around 20% of our profits. "

Zen Storage chose Amazon MCF to consolidate operations and reduce complexity. As Zen Storage continues to grow, they are working closely with Amazon to optimize multi-channel sales strategies, focusing on reducing costs and improving delivery speed to meet the strict requirements of e-commerce platforms. In addition to the US market, Zen Storage is also exploring the use of MCF globally and plans to expand the brand to other international markets such as the European Union.