My friends and I started the domestic e-commerce business for handmade iron pans in Zhen San Huan in 2009, but at that time, the public didn't know enough about iron pans, and we didn't have any brand concept. That is, only by carefully preparing every pot can the company develop steadily. Over the next ten years, we probably trained more than 200 master craftsmen.

Uncle Haizi's father and son and “Zhang Qiu Iron Pot” became famous overnight in '18 because of the broadcast of Tip of the Tongue 3. Only a few minutes of the broadcast of the program
The inventory of more than 8,000 iron pans was sold out, because it was too late to remove it, and almost 200,000 units were oversold. We urgently used the semi-pre-sale format. This batch of pots didn't sell out of stock until '21, but due to the momentary popularity of “Zhangqiu Iron Pot,” a large number of recharged pots have appeared on the market. Basically, they are all made by stamping an iron plate, then deliberately imitating the effect of manual forging, and can be sold publicly under the name “Zhangqiu Iron Pot.” Counterfeit handmade products produced by those machines not only damage consumers' trust, but a single machine can put hundreds of real artisans in trouble. A true craftsman can focus on his work for decades, but he doesn't have the ability to resist and argue against the truth or falsehood. The reason we created the “Zhen San Huan” brand is to protect real craftsmen and good products. We will engrave the name of the master on every bite of the pot. The item is more reliable than human character. How do you treat it and how it treats you? Only in this way can we become a prominent national brand, and keep these traditional memories from being erased.

In 2019, we decided to go out and break out. My classmate's male sister took us to Amazon and opened the door to the world. At first, I started a website in the US, UK, and Germany, and the response was quite good. Then I started Australia and Japan, but I didn't have enough experience, so I stopped before KYC was over. Amazon's old seller management team settled in Shandong in '21. They not only have a seller community, but also one-on-one exclusive customer service, bringing more direction and product ideas to our local sellers, and solving many problems.

At first, my husband and I were still arguing about who would be our overseas customer. She thought only Chinese people would use an iron pan to fry food, but I insisted
The world will recognize our craftsmen and products. Good things have no borders; as a result, I won. After doing cross-border e-commerce, what surprised us even more was that on social media on the extranet, some videos introducing “open the pot” unexpectedly became popular and received tens of millions of views, making more and more foreigners fall in love with our products, and have even formed many “wok” fans of iron pots. These all gave us strong motivation, and we also experimented and improved iron pans over a long period of time in response to foreign eating habits and stoves.