New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Advanced Guide to Ad Diagnosis and Optimization
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
￥5,980
13 hours (2 days)
* If there is no suitable course date for you, please click “Inquire Now” at the bottom and the official lecture hall will schedule classes as soon as possible, taking into account your needs.
Important registration process updates
Please note that the official lecture hall now fully supports WeChat Pay, and the registration and payment process can be completed in as fast as 2 minutes. Registration for all courses closes 3 working days in advance. If you have any questions, please contact cngs-education@amazon.com.
Course format
offline
Cross-border e-commerce experience
3-6 months
Course target
Operations staff/business owners
Crowd pain points
1. Product ACoS stays high, and you just can’t spend your ad budget
2. You get advertising data and feel completely lost, can’t tell whether performance is good or bad, and don’t know whether to optimize the Listing or the ads
3. You can understand the names of all the reports in Seller Central, but you don’t know where to start your analysis, let alone optimization
4. In the search term report, there are many terms but few clicks, so you worry the analysis conclusions aren’t representative and don’t know how to adjust keywords and bids
5. Common questions about different ad strategies, such as only targeting broad keywords and getting low conversion rates, or not knowing when to increase your budget
2. You get advertising data and feel completely lost, can’t tell whether performance is good or bad, and don’t know whether to optimize the Listing or the ads
3. You can understand the names of all the reports in Seller Central, but you don’t know where to start your analysis, let alone optimization
4. In the search term report, there are many terms but few clicks, so you worry the analysis conclusions aren’t representative and don’t know how to adjust keywords and bids
5. Common questions about different ad strategies, such as only targeting broad keywords and getting low conversion rates, or not knowing when to increase your budget
Training topics
1. Continuous optimization management approaches and hands-on specific solutions for the entire advertising process
2. Interpret dashboard data for metrics such as ACOS/CPC/CR and gain a benchmark for evaluating advertising effectiveness
3. From dashboards to advertising reports, analyze step by step from the account level to the keyword level to pinpoint the root causes of advertising issues and apply the right fixes
4. Advertising management goals and strategies throughout the product life cycle
2. Interpret dashboard data for metrics such as ACOS/CPC/CR and gain a benchmark for evaluating advertising effectiveness
3. From dashboards to advertising reports, analyze step by step from the account level to the keyword level to pinpoint the root causes of advertising issues and apply the right fixes
4. Advertising management goals and strategies throughout the product life cycle
Course schedule
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
Getting Started: New Seller Guide
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