New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Level 1: Novice operation promotion and brand building
* If there is no clearly designated recommender, please fill in the “Official Website” section on the registration page
499 yuan
4 lessons of 2 hours each, for a total of 8 hours
July 27 and 28
August 13 and 14
August 13 and 14
* If there is no suitable course date for you, please click “Inquire Now” at the bottom and the official lecture hall will schedule classes as soon as possible, taking into account your needs.
Before enrolling in this course, you will need to:
● Understand basic elements of Amazon's front and back office, such as detail page reviews, ad matching, etc.
● Master basic operations such as back-office product listing and advertisement settings
● Master basic operations such as back-office product listing and advertisement settings
Important registration process updates
Please note that the official lecture hall now fully supports WeChat Pay, and the registration and payment process can be completed in as fast as 2 minutes. Registration for all courses closes 3 working days in advance. If you have any questions, please contact cngs-education@amazon.com.
Course format
Online live streaming
Cross-border e-commerce experience
3-6 months
Course target
Operations personnel or Amazon business leaders
Crowd pain points
A full set of new product advertising solutions to help you complete your first launch in detail
1. Can advertise but not professional and comprehensive
2. I don't know how to find more comprehensive ad traffic
3. Don't know how to better manage advertising campaigns and bids
Amazon Logistics and Seller Self-Fulfilment Returns Processing and Inventory Performance Management
1. How do self-shipping sellers handle customer return requests
2. How are shipments returned by FBA sellers graded
3. How to control return rates to reduce the impact on inventory performance and costs
Three key tasks for establishing a brand: clarifying brand value, price, and product line
1. My brand has many competitors, I don't know how to position my brand, and I can't find opportunities for differentiation
2. Does not know how to use Amazon tools (such as ABA, opportunity detectors) to support brand positioning decisions
3. Prices for products in the same category are high and low. How much is better for me?
Make good use of A+ to boost the brand's initial business growth
1. Unclear how to sort out and organize brand information, difficult to display clear brand information on the A+ page
2. How to better write brand stories and product descriptions?
3. What are the unique traffic sources for brand sellers, and which should they initially use?
1. Can advertise but not professional and comprehensive
2. I don't know how to find more comprehensive ad traffic
3. Don't know how to better manage advertising campaigns and bids
Amazon Logistics and Seller Self-Fulfilment Returns Processing and Inventory Performance Management
1. How do self-shipping sellers handle customer return requests
2. How are shipments returned by FBA sellers graded
3. How to control return rates to reduce the impact on inventory performance and costs
Three key tasks for establishing a brand: clarifying brand value, price, and product line
1. My brand has many competitors, I don't know how to position my brand, and I can't find opportunities for differentiation
2. Does not know how to use Amazon tools (such as ABA, opportunity detectors) to support brand positioning decisions
3. Prices for products in the same category are high and low. How much is better for me?
Make good use of A+ to boost the brand's initial business growth
1. Unclear how to sort out and organize brand information, difficult to display clear brand information on the A+ page
2. How to better write brand stories and product descriptions?
3. What are the unique traffic sources for brand sellers, and which should they initially use?
Training topics
1. The system grasps the whole process of Amazon's new product advertising from basic construction to dynamic optimization
2. Return costing method and return rate optimization scheme
3. Master the brand positioning methodology, use the platform tool system to analyze the three dimensions of brand value, price, and product line, and establish differentiated brand competitive advantages;
4. Master A+ page content production methods, from information collection to structure construction, from story presentation to data optimization, and create a complete brand display system
2. Return costing method and return rate optimization scheme
3. Master the brand positioning methodology, use the platform tool system to analyze the three dimensions of brand value, price, and product line, and establish differentiated brand competitive advantages;
4. Master A+ page content production methods, from information collection to structure construction, from story presentation to data optimization, and create a complete brand display system
Course schedule
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
Getting Started: New Seller Guide
Global business opportunities
