New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon advertising diagnosis and detail page upgrade training
Level 2: Advanced ad diagnosis and detail page upgrade
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
499 yuan
4 lessons of 2 hours each, for a total of 8 hours
August 13 and 14
September 20 and 21
September 20 and 21
* If there is no suitable course date for you, please click “Inquire Now” at the bottom and the official lecture hall will schedule classes as soon as possible, taking into account your needs.
Before enrolling in this course, you will need to:
Complete brand registration
● Have manual advertising experience and understand the meaning of indicators such as conversion rate/ACOS
● Familiar with commonly used advertising reports such as search term reports, and understand the meaning of each data item
● Have manual advertising experience and understand the meaning of indicators such as conversion rate/ACOS
● Familiar with commonly used advertising reports such as search term reports, and understand the meaning of each data item
Important registration process updates
Please note that the official lecture hall now fully supports WeChat Pay, and the registration and payment process can be completed in as fast as 2 minutes. Registration for all courses closes 3 working days in advance. If you have any questions, please contact cngs-education@amazon.com.
Course format
Online live streaming
Cross-border e-commerce experience
3-6 months
Course target
Operations personnel or Amazon business leaders
Crowd pain points
Use ad search term reports wisely, optimize keywords, and upgrade detail pages
1. How to determine whether the conversion rate of the current detail page is high or low. Is there general market data for reference?
2. How to effectively embed words on detail pages to increase organic traffic?
3. How to use the main image and attached images to show the main selling points of the product?
Advertising Diagnosis 1: Focus on thousands of pieces of data and define the highest optimization level
1. There is too much data in the advertising report. I want to practice cleaning data, organizing reports, and diagnosing problems.
2. How to comprehensively diagnose advertising issues based on gross margin and inventory conditions?
3. What metrics should I focus on first if I want to use data to diagnose and optimize ads?
Advertising Diagnosis 2: Eliminate distractions and focus on key points
1. How to eliminate advertising problems caused by the product itself or market competition?
2. Should optimization of advertising be based on ACOS or sales volume first?
3. How to optimize ads in a targeted manner based on diagnostic results?
Scientific design A+ page and brand flagship store
1. From which channels can I collect keywords and write A+ page copy?
2. How to check if an A+ page is of good or bad quality?
3. Should the design ideas of department stores and boutique brand flagship stores be different?
1. How to determine whether the conversion rate of the current detail page is high or low. Is there general market data for reference?
2. How to effectively embed words on detail pages to increase organic traffic?
3. How to use the main image and attached images to show the main selling points of the product?
Advertising Diagnosis 1: Focus on thousands of pieces of data and define the highest optimization level
1. There is too much data in the advertising report. I want to practice cleaning data, organizing reports, and diagnosing problems.
2. How to comprehensively diagnose advertising issues based on gross margin and inventory conditions?
3. What metrics should I focus on first if I want to use data to diagnose and optimize ads?
Advertising Diagnosis 2: Eliminate distractions and focus on key points
1. How to eliminate advertising problems caused by the product itself or market competition?
2. Should optimization of advertising be based on ACOS or sales volume first?
3. How to optimize ads in a targeted manner based on diagnostic results?
Scientific design A+ page and brand flagship store
1. From which channels can I collect keywords and write A+ page copy?
2. How to check if an A+ page is of good or bad quality?
3. Should the design ideas of department stores and boutique brand flagship stores be different?
Training topics
1. Determination of listing page completeness and comprehensive conversion rate and sharing of market data;
2. Use the feature word method to optimize the copywriting display and image design of the listing page;
3. Advertising diagnosis pyramid theory: Use advertising reports, business reports, inventory, and gross margin to comprehensively diagnose the advertising situation, and create an “advertising diagnosis table”
4. Advertising diagnosis pyramid: eliminate problems such as market competition and the product itself, and effectively target advertising problems and optimize
5. Use ABA tools and buyer reviews to optimize A+ page impressions
6. Brand flagship store production and optimization techniques
2. Use the feature word method to optimize the copywriting display and image design of the listing page;
3. Advertising diagnosis pyramid theory: Use advertising reports, business reports, inventory, and gross margin to comprehensively diagnose the advertising situation, and create an “advertising diagnosis table”
4. Advertising diagnosis pyramid: eliminate problems such as market competition and the product itself, and effectively target advertising problems and optimize
5. Use ABA tools and buyer reviews to optimize A+ page impressions
6. Brand flagship store production and optimization techniques
Course schedule
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
Getting Started: New Seller Guide
Global business opportunities
