Level 2: Advanced advertising optimization and new strategies for product expansion

* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page
499 yuan
4 lessons of 2 hours each, for a total of 8 hours
August 13 and 14
August 13 and 14
* If there is no suitable course date for you, please click “Inquire Now” at the bottom and the official lecture hall will schedule classes as soon as possible, taking into account your needs.
Important registration process updates
Please note that the official lecture hall now fully supports WeChat Pay, and the registration and payment process can be completed in as fast as 2 minutes. Registration for all courses closes 3 working days in advance. If you have any questions, please contact cngs-education@amazon.com.
Course format
Online live streaming
Cross-border e-commerce experience
3-6 months
Course target
Operations personnel or Amazon business leaders
Crowd pain points
Sponsored Products Ad Optimization
1. There is too much advertising data, and it takes too much time to read it all. What should we focus on to optimize?
2. Are there any criteria for judging advertising metrics?
3. How can I optimize the effectiveness of the launch?
Amazon product selection expansion strategy
1. The success rate of new products is low, I don't know how to improve the success rate of product selection
2. I don't know how to expand the category and explore the needs of users
3. I don't know what data is used for product selection analysis, nor will it be analyzed
Training topics
1. The system constructs an advertising optimization system from data insight to strategy execution. Through positioning strategies, location reports, and search term processing methodologies, combined with automated processing tools, the closed-loop improvement of advertising efficiency and profitability is achieved.
2. Lead sellers to conduct detailed attribute analysis to help sellers theoretically understand how to expand attributes and how to capture and analyze data in a practical direction
Course schedule
* If there is no clearly designated recommender, please fill in the “Official Website”section on the registration page