The Complete Guide to Amazon Brand Advertising: From Delivery to Data Analysis and Optimization

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￥3,980

1 day course, 8 hours in total

Hangzhou

July 30-31
August 24-25

* If there is no suitable course date for you, please click “Inquire Now” at the bottom and the official lecture hall will schedule classes as soon as possible, taking into account your needs.

Important registration process updates

Please note that the official lecture hall now fully supports WeChat Pay, and the registration and payment process can be completed in as fast as 2 minutes. Registration for all courses closes 3 working days in advance. If you have any questions, please contact cngs-education@amazon.com.

Course format

offline

Cross-border e-commerce experience

3-6 months

Course target

Sellers who have started or are preparing to launch brand promotion ads and display ads, and sellers who want to improve the efficiency of brand advertising

Crowd pain points

1. The optimization of product promotion ads has reached a certain bottleneck. I want to run brand advertisements, but I don't know how to do professional advertising
2. I'm already experimenting with brand promotion ads and display ads, but the results aren't very good. I want to know how to improve marketing efficiency?
3. I can download a data report on brand advertisements, but I don't know how to look at it or analyze it
4. I don't know how to create professional brand promotion and entrepreneurship materials, and I don't know how to optimize
5. I don't know how to make good use of the ad mix of product promotion ads, brand promotion ads, and display ads

Training topics

1. Amazon Advertising Ecosystem Overview
2. You need to do a good account analysis before launching
3. Cooperating example: Learn how to effectively launch brand promotion (SB)
4. Cooperating example: How to use display ads to drive traffic
5. The Secret to Making Brand Ads More Engaging: Using Creativity to Tell Your Brand Story
6. Cooperating example: Interpret indicators to improve brand promotion efficiency
7. Examples of cooperation: improving delivery and optimizing display advertising
8. Improve advertising ideas and optimize brand stories
9. Synergies: Combined use of product promotion (SP), brand promotion (SB), and display advertising (SD)
10. Use a combination of brand advertising tools to unlock opportunities

Course schedule

Add-on services

1. Top-rated professional instructors with small-class offline courses and targeted Q&A
2. Real seller success stories to help you master the methodology