New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon Sponsored Products ad optimization: a guide to price control and traffic expansion
Amazon Sponsored Products ad optimization: a guide to price control and traffic expansion
Course Prices
￥3,680
Training hours
1 day course, 8 hours in total
Course start date, city
* Important registration process updates
1. If there is no suitable course date or city for you, please click “Contact Course Advisor” at the bottom. The Training Academy will consider your needs and schedule classes as soon as possible.
2. Please note that the Training Academy now fully supports WeChat Pay for individual or gift purchases (ordinary VAT invoices available), as well as enterprise bank transfers (mobile/online banking or counter) for corporate purchases (ordinary or special VAT invoices available). Complete registration and payment in as fast as 2 minutes.
3. Registration for all courses is due 3 working days in advance. If you have any questions, please contact 请咨询cngs-education@amazon.com.
2. Please note that the Training Academy now fully supports WeChat Pay for individual or gift purchases (ordinary VAT invoices available), as well as enterprise bank transfers (mobile/online banking or counter) for corporate purchases (ordinary or special VAT invoices available). Complete registration and payment in as fast as 2 minutes.
3. Registration for all courses is due 3 working days in advance. If you have any questions, please contact 请咨询cngs-education@amazon.com.
Course format
offline
Course keywords
Advertising, ACOS, conversion rate, and data analysis
Course target
Operations personnel or Amazon business leaders
Cross-border e-commerce experience
More than 12 months of advertising optimization experience
Crowd pain points
1. Don’t know how to optimize Sponsored Products ads and don’t have an efficient optimization approach
2. Don’t understand the impact of report download parameters or the meaning of report metrics
3. Only know how to use search term reports for optimization and don’t understand how other reports can be used for optimization
4. Don’t know how to optimize efficiently when dealing with the volume and uncertainty of search term report data
5. They only know to pull out converting search terms for exact targeting, but don’t know how to truly expand keywords and traffic
6. They want more hands-on practice guidance to help reinforce what they’ve learned in the advertising optimization course
2. Don’t understand the impact of report download parameters or the meaning of report metrics
3. Only know how to use search term reports for optimization and don’t understand how other reports can be used for optimization
4. Don’t know how to optimize efficiently when dealing with the volume and uncertainty of search term report data
5. They only know to pull out converting search terms for exact targeting, but don’t know how to truly expand keywords and traffic
6. They want more hands-on practice guidance to help reinforce what they’ve learned in the advertising optimization course
Training topics
1. A systematic breakdown of Amazon advertising optimization and advanced search term management methodology
2. Through data collection and analysis, along with hands-on practice instruction
3. Help you build a logical, actionable hands-on practice methodology for ad optimization
2. Through data collection and analysis, along with hands-on practice instruction
3. Help you build a logical, actionable hands-on practice methodology for ad optimization
Add-on services
1. Targeted Q&A with official top instructors
2. Real seller success stories to help you master the methodology
3. Exclusive official tools included
2. Real seller success stories to help you master the methodology
3. Exclusive official tools included
Registration steps
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