New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon cross-border e-commerce paid training
Hot selling course!Practice of opening a store for newbies
Suitable for sellers who haven't opened a store yet or are just starting a store and want to systematically learn practical skills in operation
Teach back-office account operations step by step to help sellers practice building detailed pages, promotion, and logistics knowledge in various fields
Click the button to go directly to the section you are interested in
The official lecture hall is a one-stop cross-border e-commerce payment training provided by the government, specially tailored for new and old Chinese sellers. Design comprehensive and systematic cross-border e-commerce practical skills courses for the characteristics of sellers at different stages of store operations.
IMPORTANT NOTICE
The official lecture hall study map is online!Still not choosing a course?Get the learning path with one click to directly hit operational pain points.
The “Cross-border Seller Learning Panorama” includes 19 key points in the business development of cross-border sellers. It is recommended to bookmark it!
Official lecture hall package discount, new course package!
Help novice sellers steadily embark on an Amazon journey and establish a solid foundation to open up new channels for store traffic.
Free trial lessons in the official lecture hall
Experience a free trial lesson in the official lecture hall now
Amazon New Seller Compliance Survey: Focus on Pain Points and Don't Step on the Red Line
Amazon keyword traffic mining, the secret to a 50% increase in accurate traffic
3. 0 Basic Amazon Survival Guide: Avoiding 80% of the Newbie Operation Minefield
All courses
ALL COURSES
Latest Curriculum
CALENDAR
Click on the course to register
September Course Schedule
Monday
Tuesday
Wednesday
Thursday
Friday
Sunday
14
15
16
17
18
20
21
22
23
24
25
27
August Curriculum
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
3
4
5
6
7
8
10
11
12
13
14
15
17
18
19
20
21
22
24
25
26
27
28
29
Special corporate training session
ENTERPRISE TRAINING
The corporate training session is a customized offline training course launched by Amazon's official lecture hall. In order to meet the training needs of different business seller groups, three customized offline course types of “customized sessions, exclusive classrooms, and sprint raid classes” are specially set up to meet personalized training needs, covering customized topics such as basic operations, team building, and executive communication. Help you break through operational bottlenecks and sprint to big sales.
Registration steps
REGISTRATION STEPS
Step 1
Click “Register Now” to submit information
Registration closes 3 working days before the start of each course
Registration closes 3 working days before the start of each course
Step 2
The course supports WeChat Pay or bank transfers
Payment is due 2 working days before the start of each course
Payment is due 2 working days before the start of each course
Step3
Receive a payment confirmation email within 1 business day
This means that your course registration is successful
This means that your course registration is successful
Step 4
Send an email with course reminders and course materials 4 working days before the course starts, and invite them to join the course group
Step 5
Officially start your official lecture hall training course
Step 6
After completing the course, you can request an invoice in the order back office
Student feedback
FEEDBACK
A young person like me in a small city, since he is from a factory and has no experience in e-commerce, it can be said that he has been fooling himself for a long time.
Taking the course at the official lecture hall this time, the lecturer's teaching skills were excellent. Not only did they teach interesting topics, but they also had warm interaction. After each lecture, they summarized and reviewed each point, which helped us consolidate our knowledge points and apply them to practice!
Taking the course at the official lecture hall this time, the lecturer's teaching skills were excellent. Not only did they teach interesting topics, but they also had warm interaction. After each lecture, they summarized and reviewed each point, which helped us consolidate our knowledge points and apply them to practice!
Student Amy
Before, I never knew how to master a good practical idea. Taking the advertising course in the official lecture hall really helped me find a path of light. The instructors spoke so well!Furthermore, through the use of course content, my advertising ACOS has dropped drastically. Thank you very much to the official lecture hall for giving me confidence. Now I'm planning to make a big splash on Amazon and sell big!
Student Jack
I went through many detours when studying Amazon operations before, and I didn't really find my way until I found an official lecture hall.
The basic skills were explained in a targeted manner, and the practical skills training gave me a correct understanding of Amazon, and had solid operational skills, and the ability to solve many difficult problems on my own. Thank you very much to the instructors who taught the course, and thank the official lecture for helping the seller!
The basic skills were explained in a targeted manner, and the practical skills training gave me a correct understanding of Amazon, and had solid operational skills, and the ability to solve many difficult problems on my own. Thank you very much to the instructors who taught the course, and thank the official lecture for helping the seller!
Student Helen
The two-day study came to an end. It was a rich textbook. The course was grounded, very practical, and full of useful materials. There were many things that needed to be slowly digested. I was finally able to follow the rules for future operations. I felt like all of a sudden I had moved from the miscellaneous army to the regular army.
Thank you to the lecturers in the official lecture hall for their teaching!Also, I met a lot of new students, and it felt like I was back in school. It was a great feeling!
Thank you to the lecturers in the official lecture hall for their teaching!Also, I met a lot of new students, and it felt like I was back in school. It was a great feeling!
Student Peter
Frequently asked questions
FAQ
What are the advantages of an official lecture hall?
Official training from Amazon, combined with real case studies, is more authoritative in publishing knowledge points; directly targets the core needs of sellers, develops practical operation skills, and the course design is more reasonable; the sole purpose is to help sellers grow, no additional costs, and the nature of the service is more pure; the teaching staff is strong, with many years of training experience, and guaranteed professionalism.
Can the course content of the official lecture meet the real needs of sellers?
We have a professional course development team. Each course has gone through extensive seller research, combined with Amazon's rules and policies, thoroughly researching solutions, planning practical strategies and building auxiliary tools, and focusing on outline arrangement to ensure “learning on site, practical when back”. Furthermore, each course will go through multiple rounds of internal and external testing to gather feedback, evaluate, and optimize before going live.
What is the level of professionalism of the lecturers in the official lecture hall?
Our instructors are all full-time Amazon employees. They are professional lecturers in the official lecture hall. They are all experts in the field of Amazon seller management and seller service and have rich training experience, and can only take up the job after passing strict training and assessment.
Are there trial courses in the official lecture hall?
Currently, we do not support direct auditions for our courses. You can learn more about the course content by attending the “Official Lecture Hall Special Salon” or “Official Lecture Hall Special Live”. The schedule for the salon and live broadcasts will be posted from time to time. For details, please visit the official website or check with a professional course consultant.
In addition to the question-and-answer session during the class, is there an after-class question-answering service in the official lecture hall?
We do not currently provide a real-time question-and-answer service after class, but you can exchange questions with the instructor through the class WeChat group or consult with a professional course consultant.
How is the curriculum of the official lecture hall arranged?
All standard courses are offered every month in Shenzhen, Hangzhou, and Shanghai. Other cities open irregularly. For details, please check the official website at 特殊培训时间预约请发送邮件至cngs-education@amazon.com.
How do I confirm my participation in the course after registration is successful?
Normally, your registered course teacher will send you a “Course Commencement Notice” email 3 days before the course starts. The email will include but not limited to: address, registration time, pre-class preview materials, in-class practice materials, carry-on supplies, public transport/parking guidelines, class teacher contact information, “Class WeChat Group” QR code, etc.
How do I pay?Can VAT invoices be issued?
Supports WeChat Pay and supports transfer payments from personal bank accounts or company bank accounts; special VAT invoices or ordinary invoices can be issued.
Can I reschedule or get a refund after the registration is successful?
No rescheduling or refunds are currently supported.
Getting Started: New Seller Guide
Global business opportunities
