New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon Seller Growth Service
Customized, systematic, time-efficient, ultra-precise
Global coordination and synergy, cross-border leaders win the future
Amazon Seller Growth Service
The Seller Growth Service Pilot Edition is aimed at leading sellers in the category that have already opened stores on Amazon. The official exclusive consultant provides forward-looking advisory support from the perspective of the group's business, from comprehensive business analysis to optimization of cross-regional collaborative management, to achieve global breakthrough growth in cross-platform, cross-category, and cross-brand businesses.
Common pain points of leading sellers in the multi-site operation category
● Cross-brand and cross-platform marketing campaign plans and resources lack effective coordination and integration, and brand marketing effectiveness is difficult to measure or not as good as expected
● Multi-site data is independent, lacks a group-level overall business analysis perspective, making it difficult to make accurate strategic decisions and optimization guidance, and the efficiency of strategic collaboration between global sites needs to be improved
● When expanding to new sites such as Europe and Japan, it is impossible to effectively replicate the successful experiences of mature sites and achieve global synergy.
● Comprehensive risk monitoring and prevention at the group level is required to promote account health and establish resilient and sustainable business operations
Service highlights
customized
Systematic
High timeliness
Ultra accurate
Top 10 Systematic Integrated Service Modules
Global Account Management Model 1 Global Perspective on Group Business
Business panorama layout
• Annual: Group-level overall business analysis and full-year plan formulation
• Monthly: Regular review of performance and formulation of an integrated module action plan
• Monthly: Regular review of performance and formulation of an integrated module action plan
In-depth product selection insight
• Site and segment trend analysis, customer group insight
• Analysis of key product selection indicators and advice on information quality
• Monitor account categories and product combinations
• Analysis of key product selection indicators and advice on information quality
• Monitor account categories and product combinations
Business layout expansion
• Proposals for expanding new sites for global business
• Amazon Logistics Europe Integrated Service Project Consulting
• Amazon Logistics Europe Integrated Service Project Consulting
Brand value building
• Customized guidance on official brand building models
• Joint use of brand tools
• Continuous quantitative monitoring of brand metrics
• Joint use of brand tools
• Continuous quantitative monitoring of brand metrics
Ad performance analysis
• Collaborate with Amazon advertising professional team 2 to analyze omnichannel data and tailor optimization plan suggestions to effectively increase traffic and improve conversion
• Provides support for SP/SB/SD advertising issues
• Provides support for SP/SB/SD advertising issues
Promotion integration strategy
• Integrate the pace of big promotions and provide promotion suggestions
• BD/LD/DOTD consulting, problem support, performance monitoring
• Promotion report/coupon issue support, promotion compliance training
• Amazon Prime issues support
• BD/LD/DOTD consulting, problem support, performance monitoring
• Promotion report/coupon issue support, promotion compliance training
• Amazon Prime issues support
Intelligent supply chain management
• Customized Amazon supply chain cost optimization solutions
• Inventory health guidance and optimization recommendations
• Intelligently monitor storage costs and improve return and replenishment mechanisms
• Inventory health guidance and optimization recommendations
• Intelligently monitor storage costs and improve return and replenishment mechanisms
Compliance protection ark
• Compliance guidance
• First-hand explanation of site compliance policies
• Risk prevention
• First-hand explanation of site compliance policies
• Risk prevention
Product image innovation
• Listing completeness analysis and optimization suggestions
B2B business opportunity development
• One-stop B2B business insight center to open new business volume
1. Suitable for joining Pilot sellers with two (inclusive) or more cross-site accounts
2. It will gradually open to sellers in September 2025
2. It will gradually open to sellers in September 2025
8 exclusive benefits
Premium seller support
Exclusive customer service channel, response within 12 hours,
No limit on the number of cases
No limit on the number of cases
Operation Focus Alerts
Regularly push operational guidance alerts to help you fully understand Amazon's operating rules and solutions to operating issues, as well as Amazon's latest news and developments
Live online training
Monthly official exclusive consultant small class - live interaction on different topics, covering various topics such as account compliance, detail page optimization, advertising, logistics, brand building and brand protection, with detailed case interpretation and analysis
*The details are subject to the monthly updated curriculum.
Designated course training
Amazon instructors teach operational knowledge and answer questions and interact
*The details are subject to the monthly updated curriculum.
Exclusive promotion support
Assistance with filing key promotions.
You can apply for a limited number of places each week, please contact your official personal advisor for details.
You can apply for a limited number of places each week, please contact your official personal advisor for details.
Operational Problem Resolution Guide & Account Health Guide
Systematically sort out and operate full-link problem support plans, explain account health policies in depth, and provide targeted treatment suggestions
Customized service for category development
One-stop link to Amazon's top expert team resources to obtain the latest industry insights and strategic guidance, and optimize the Group's global layout.
Priority experience for innovative product activities
Be the first to experience the application's innovative product features and gain a first-mover advantage over the competition.
Amazon policy radar
The Amazon Policy Radar is designed to help sellers immediately grasp Amazon's various policy and product feature updates, evaluate potential impacts, and recommend necessary actions.
Real-time policy tracking
Potential impact assessments
Seller Success Story Library
Service sites and fee standards
Seller Growth Service Pilot supports sites in the US, 5 European countries (UK, Germany, France, Spain, Italy) and Japan
Fee standard: basic fee+referral fee, monthly cap
Site
base_rate
Referral Fee
Monthly cap
US
USD 1,600/month
Last calendar month's sales x 0.3%
$5,000
Europe (if the UK is the first account to sell in Europe)
£1,440/month
Last calendar month's sales x 0.3%
4,500 GBP
Europe (if Germany, France, Italy, and West are accounts sold for the first time in Europe)
1,600 EUR/month
Last calendar month's sales x 0.3%
5,000 Euros
Japan
160,000 yen/month
Last calendar month's sales x 0.3%
1,000,000 yen
PS:
● Service launch time:
○ European Station: July 2025
○ US and Japan stations: October 2025
● The service fee is paid monthly and is billed separately according to the site;
● Service charges are in local currency (USD, EUR, GBP, JPY);
● Referral fees for European sites are calculated based on the sum of sales revenue from all European sales sites, and will be calculated in the local currency of the site where your first European selling account is located (i.e. Home Marketplace). If you use the UK site as your first selling account in Europe (i.e. Home Marketplace), your pricing method will be billed in pounds at a fixed exchange rate; if you use Germany, France, Spain, and Italy as your first selling account in Europe (i.e. Home Marketplace), your pricing method will be billed in euros at a fixed exchange rate.
● Service launch time:
○ European Station: July 2025
○ US and Japan stations: October 2025
● The service fee is paid monthly and is billed separately according to the site;
● Service charges are in local currency (USD, EUR, GBP, JPY);
● Referral fees for European sites are calculated based on the sum of sales revenue from all European sales sites, and will be calculated in the local currency of the site where your first European selling account is located (i.e. Home Marketplace). If you use the UK site as your first selling account in Europe (i.e. Home Marketplace), your pricing method will be billed in pounds at a fixed exchange rate; if you use Germany, France, Spain, and Italy as your first selling account in Europe (i.e. Home Marketplace), your pricing method will be billed in euros at a fixed exchange rate.
Steps to participate
1
The seller has confirmed their intention to join the Seller Growth Service
2
The project team sends an email to the seller's registered email
3
The seller followed the email instructions to submit the contract information and respond to the confirmation email
4
The contracted seller waits to be assigned an official exclusive consultant and agree on the service start time with the official exclusive consultant
5
Officially start your seller growth service
Frequently asked questions
Q1: How can I join the Pilot Edition?And what services and fees do each seller enjoy??
A: The Amazon Seller Growth Service Pilot Edition will be implemented on the European site in July 2025 and the US and Japan site in September; it includes the following three ways to join to meet the needs of different sellers:
1. Sellers who register for the Pilot Service with a single account can enjoy the account-level Pilot service content to help the steady operation of a single account.
2. Sellers who register for the Pilot Edition with two or more cross-site accounts can not only enjoy account-level services, but also apply for group-level service upgrades, including a global account management model and an overall view of the group's business, to help you make more accurate management decisions at the group level and achieve global synergy.
3. Sellers who have registered for the Pilot Edition through the Seller Group method will automatically enjoy the most comprehensive group-level services, including a global account management model and an overview of the group's business.
Note: For Tier 1 and 2 sellers, Amazon will continue to charge at the Pilot account level.
1. Sellers who register for the Pilot Service with a single account can enjoy the account-level Pilot service content to help the steady operation of a single account.
2. Sellers who register for the Pilot Edition with two or more cross-site accounts can not only enjoy account-level services, but also apply for group-level service upgrades, including a global account management model and an overall view of the group's business, to help you make more accurate management decisions at the group level and achieve global synergy.
3. Sellers who have registered for the Pilot Edition through the Seller Group method will automatically enjoy the most comprehensive group-level services, including a global account management model and an overview of the group's business.
Note: For Tier 1 and 2 sellers, Amazon will continue to charge at the Pilot account level.
Q2: Can I be treated differently on Amazon if I join the Seller Growth Service?
A: Amazon's policies are equal for all sellers, regardless of whether you have joined the Seller Growth Service. Official exclusive advisors will assist sellers in solving problems through formal methods and provide customized guidance to help sellers grow. Examples include assisting eligible sellers in their inventory capacity increase applications, and assisting eligible sellers with reporting activities within the scope of authority.
Q3: How often do I communicate with the official exclusive consultant?
A: For everyday questions, you can communicate with your official advisor by phone or email. Every month, your official dedicated advisor will review and guide your business performance.
Q4: Are the official consultants all Amazon employees?
A: Yes, all official dedicated advisors are active Amazon employees.
Q5: What are the experience points of my Official Personal Advisor?
A: All of our official consultants have gone through strict and in-depth job and business training, including logistics and inventory, category and product selection, traffic and conversion, promotion and advertising, global business development, etc.
Q6: What should I do if I have suggestions or comments about the services provided by my official personal advisor?
Q7: When is the deduction date for Seller Growth Service — Pilot fees?
A: Seller Growth Service — The fee for the Pilot Edition will be deducted from the back office on the first day of each month after you decide to start the service, and details of the fees paid will be displayed in the sales report in Seller Central.
Q8: Can I only participate in the Seller Growth Service — Pilot Edition?
A: The Seller Growth Service provides key support from multiple dimensions to help sellers succeed. Currently, splitting is not supported.
Q9: How long is the commitment period for subscribing to Seller Growth Service — Pilot Edition?
A: The subscription service has a commitment period of at least 6 months (minimum term for Seller Growth Service — Pilot Edition), and the subscription will automatically renew until you cancel.
Q10: How are payments deducted?Can VAT invoices be issued?
A: Your account balance will be debited first. If the balance is insufficient, the missing portion will be charged to your linked credit card. Seller Growth Service - Pilot Online Cooperation Agreements are signed with various service sites. None of them are Chinese entities, so VAT invoices cannot be issued.
Q11: If I want to withdraw from the service after 6 months, what should I do?
A: Please notify your official consultant 30 days in advance to register and operate the system. After cancellation, you will receive the bill on the first day of next month, and the service will end until the end of the month in which the last bill was made. For example, if you notify your official exclusive advisor on June 15 and you want to cancel your participation in the Seller Growth Service, your last bill will be on July 1, and you can use the Seller Growth Service until July 31.
Q12: What are the differences between the three Seller Growth Service products?How do I choose the best product for me?
A: All Amazon Seller Growth Service products provide customized solutions for the needs of sellers of different sizes and stages. You can consult our official exclusive advisors, and we will recommend the most suitable products according to your company's business needs.
Q13: Is there a free trial period for Seller Growth Service — Pilot Edition?
A: Currently not.
Amazon Seller Growth Services Innovative Product Portfolio
Amazon Seller Growth Service provides sellers with one-on-one customized in-depth professional insight and systematic implementable action plans according to the scale and operation of the segmented business, and refined support for the success of sellers at different stages
Seller Growth Service Pilot
For leading sellers in the category that have already opened a store on Amazon
Global coordination and synergy, cross-border leaders win the future
Global coordination and synergy, cross-border leaders win the future
Seller Growth Service Ultimate
For mature sellers who have already set up a store on Amazon
Increased efficiency empowers new opportunities, and a new global brand pattern
Increased efficiency empowers new opportunities, and a new global brand pattern
Getting Started: New Seller Guide
Global business opportunities
