Amazon's North America and Latin America site is a very important site for Amazon. Currently, it has opened four major sites for Chinese sellers, including the US and Canada sites, mature North American sites, and Mexico and Brazil, potential Latin American Blue Ocean sites, to fully help Chinese sellers explore business opportunities in the American continent. However, if new sellers want to start a “nugging path” on these sites, they need to first understand Seller Central and be familiar with the role of Seller Central, the login website, and login methods, so that they can sell products more smoothly on Amazon.

Amazon Seller Central is your Amazon selling account management center. You can manage products, adjust prices, fulfill customer orders, and maintain business operation settings in one place. You can also use Seller Central to monitor sales, get suggestions for business growth, and keep up to date with news and announcements.

Open a browser, enter the corresponding seller login URL below, enter the email address or mobile phone number used to register for an Amazon seller account after entering the website, enter the password, and click Log In.

Additionally, sellers can also visit Amazon's global selling website https://gs.amazon.cn/点击导航栏上的“登录”按钮，直接进入卖家平台.

When you first log in to your Seller Central account, you’ll want to configure its settings and complete or update your account information. If you don't know how to set it up, you can click here to learn how to configure your Amazon Seller Central account.