Going overseas to find products is king. Product selection is the first step in cross-border e-commerce operations. A product with development potential and competitiveness can bring more sales opportunities and profits to enterprises. If you want to choose a good product, you need to do it step by step. First, understand the basic situation, then explore in depth, and finally find that “perfect match.” The first step in finding popular products on Amazon is to first understand local consumer demand. In the early stages of product selection, you can use multi-dimensional data and product selection tools provided by Amazon to help sellers understand popular products in various categories, new products that are rapidly rising in rankings, etc. This article will introduce you to these tools one by one.

Tool 1: BSR
View here: amazonhome/gp/bestsellers/
BSR (BEST SELLER RANK) is an important indicator for Amazon that shows the sales rank and top sellers for each product in the category it belongs to. Generally speaking, products that rank high in BSR are more popular with consumers, and can obtain more sales and profits in this category.

Tool 2: New Releases:
View here: amazonhome/gp/new-releases/
Compared to the BSR list, New Releases focuses more on new products that are growing rapidly, that is, products that have recently arrived on the market. Through it, you can see two things: one is the hottest new product now, and the other is a new product that is likely to become popular soon.

For example, in summer, watermelons are usually the main type of fruit sold, but there are also some new ones, such as avocados. Although sales are not as good as watermelon for the time being, their sales growth trend is very good, and it is likely to become the next hot seller. This is a potential growth point and opportunity.

Tool 3: Business Opportunity Finder
View path: Seller Central - Growth - Opportunity Finder
The opportunity detector is a tool provided by the Amazon seller back office. With it, sellers can not only understand the overall demand situation in the current region, but also see which keywords are rapidly growing in demand. It also allows sellers to explore unmet overseas consumer needs, quickly find potential segments, and explore new product selection opportunities.

Tool 4: Product Selection Compass
View path: Seller Central - Growth - Selection Compass
The category analysis provided by the Product Selection Compass can help sellers gain insight into the competitiveness, growth potential, entry risk, user preferences, etc. of alternative categories, comprehensively and thoroughly understand target segments, and quickly target new products.

The above is an introduction to Amazon's product selection tools. These tools can help sellers select products more scientifically. At the same time, in addition to the above product selection tools, Amazon will also regularly write and publish consumer trend reports to help sellers discover unmet consumer needs and promote product innovation. You can follow Amazon's product selection tools and recommendation pages to learn more about product selection, and learn more practical tips on product selection through the free Amazon official live broadcast.