New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Cross-border knowledge hub
How to complete the Amazon qualification review (including what to do if you encounter video verification)
An overview of the highlights of this article:
How to complete the qualification review: What authentication data do you need to submit, how many authentication methods are there, and what should you pay attention to when it comes to video verification and address verification?
Time required to read this article: 5 minutes
How to complete the qualification review: What authentication data do you need to submit, how many authentication methods are there, and what should you pay attention to when it comes to video verification and address verification?
Time required to read this article: 5 minutes
To enable Amazon sellers to begin their overseas journey in a fair and compliant operating environment. Therefore, when new sellers sign up for an Amazon store, they will go through a qualification review. According to the process, once the new seller has filled in all the information, they will enter the qualification review process. Amazon will ask you to submit verification information and pass the authentication for review. The review steps you have encountered include: submitting authentication information in Seller Central, entering identity verification, address verification, and finally passing the qualification review. Video verification, which many sellers are concerned about, is actually a type of authentication. In order to help sellers successfully pass the qualification review, Xiaobian has specially compiled a series of materials and notes related to the qualification review. Novice sellers must take notes.
What authentication information do you need to submit and what should you pay attention to
The first step in the qualification review is to submit identity verification data. Please be sure to follow the prompts to correctly submit identity information, such as the front and back of the personal information page of the legal representative's ID card or passport, and a color scanned photo of the company's commercial documents, and wait for review.
Among them, the submitted documents should pay attention to the following 5 points:
1. The identity information must match the identity information of the legal representative on the business license
2. A company's commercial document means:
● Mainland Chinese companies: business license
● Companies in Hong Kong, China: Certificate of Incorporation and Certificate of Business Registration (these two must be combined into one document)
● Taiwanese enterprises: copy of business registration/ registration form/ change registration form
● Mainland Chinese companies: business license
● Companies in Hong Kong, China: Certificate of Incorporation and Certificate of Business Registration (these two must be combined into one document)
● Taiwanese enterprises: copy of business registration/ registration form/ change registration form
3. Please provide color scans of business documents and legal representative ID cards or passports:
● Only color scans of paper business licenses from mainland Chinese companies are accepted; electronic business licenses are not accepted
● E-commerce documents from Hong Kong and Taiwan companies are accepted
● Only color scans of paper business licenses from mainland Chinese companies are accepted; electronic business licenses are not accepted
● E-commerce documents from Hong Kong and Taiwan companies are accepted
4. The file must be of high quality, color, complete, clear and easy to read. Screenshots or upload after processing with tools such as PS or Meitu are not allowed, no missing corners or black and white copies are accepted;
5. Use one of the following formats: TIFF, PNG, JPG, PDF, and JPEG. The file name does not contain special characters (for example: $, &, or #）
What are the methods of Amazon authentication, and what do sellers need to pay attention to when they encounter video verification
1. What are the two ways to authenticate
After submitting the identity data, the next step is to officially enter the authentication process. Amazon provides you with two new authentication methods — take a picture of your face and record a video of your face.
After submitting the identity data, the next step is to officially enter the authentication process. Amazon provides you with two new authentication methods — take a picture of your face and record a video of your face.
●If you choose to take a face photo, simply use face recognition technology to complete authentication.
●If you choose to record a facial video, the relevant instructions will be displayed on the screen. These instructions will guide you to show your ID and your face in front of a web camera.
●If you choose to record a facial video, the relevant instructions will be displayed on the screen. These instructions will guide you to show your ID and your face in front of a web camera.
💡 Special reminder!
Make sure your device has a functioning camera and a stable and reliable network during the verification process. Also, before preparing for identity verification, you can prepare the relevant documents and business documents issued by the government that you uploaded during registration, and then review them according to your own needs.
Make sure your device has a functioning camera and a stable and reliable network during the verification process. Also, before preparing for identity verification, you can prepare the relevant documents and business documents issued by the government that you uploaded during registration, and then review them according to your own needs.
Currently, both methods support the legal representative or corporate contact to take or record a face photo or video. It is recommended that the legal representative himself do the shooting, as this will improve your efficiency in passing the verification. If the review is carried out by a corporate contact, ensure that the authorized person has their own ID and the ID of the legal representative ready.
2. How to view authentication results:
Once you have completed your identity verification using any of the above methods, please wait patiently for the review results. You can obtain the verification results in two ways: (1) wait for Amazon to notify you by email, or (2) log in to the Seller Central interface to view the review results. Amazon's seller authentication team will review all information and documentation, and this process usually takes 2-5 business days. Please log in to Seller Central after 2-5 business days to check if you can access the Seller Central home page.
Once you have completed your identity verification using any of the above methods, please wait patiently for the review results. You can obtain the verification results in two ways: (1) wait for Amazon to notify you by email, or (2) log in to the Seller Central interface to view the review results. Amazon's seller authentication team will review all information and documentation, and this process usually takes 2-5 business days. Please log in to Seller Central after 2-5 business days to check if you can access the Seller Central home page.
3. Reasons for video verification:
After completing “taking a picture of your face” or “taking a video of your face,” if Amazon is unable to complete identity verification based on the photo or video you submitted, then you may see a “Verify using video call” button (pictured below), and you can schedule an appointment for an interview at this point. You'll also receive an email notification asking you to complete identity verification through a “video call with an Amazon employee.”
After completing “taking a picture of your face” or “taking a video of your face,” if Amazon is unable to complete identity verification based on the photo or video you submitted, then you may see a “Verify using video call” button (pictured below), and you can schedule an appointment for an interview at this point. You'll also receive an email notification asking you to complete identity verification through a “video call with an Amazon employee.”
4. If you are required to participate in video verification, please note:
1. During video verification, Amazon staff may ask questions relating to the company's operations.
2. If you need to bring an assistant to participate in the video verification, make sure:
1) At the beginning of the video verification, tell Amazon staff truthfully that you are bringing an assistant;
2) Assistants must enter the camera at the same time as you throughout the process;
3) Assistants can only provide assistance with translation, equipment debugging, network settings, etc., and cannot interfere with and answer any questions raised by Amazon staff during video verification.
2) Assistants must enter the camera at the same time as you throughout the process;
3) Assistants can only provide assistance with translation, equipment debugging, network settings, etc., and cannot interfere with and answer any questions raised by Amazon staff during video verification.
3. Amazon requires the company's legal representative to attend the meeting. If you are not the legal representative of the company, you must be authorized by the company to verify on behalf of the legal representative, and you must bring the original of the following documents:
● A valid ID card or passport of the company's legal representative (issued by the government with a photo);
● An original commercial document showing the name of the legal representative, such as a business license, business registration certificate, or registration form for the establishment of a limited company.
● The mainland business license should be more than 45 days from the expiration date, and the Hong Kong business registration certificate should be more than 45 days from the expiration date
● The company cannot be in a state where it has been withdrawn or closed by the local government or included in the “Business Abnormal List”
● Your own valid ID or passport (issued by the government with a photo);
● Sellers in mainland China: You must bring a smartphone or tablet with the Alipay app installed; if you are not the company's legal representative. Amazon will confirm that your employer's name matches the name of the company associated with your selling account through a “Home Provident Fund” or “Social Security Inquiry.” To avoid impeding the progress of identity verification, please complete the “Housing Allowance” or “Social Security Enquiry” account settings on Alipay before making an appointment.
● Sellers from Hong Kong, China or Taiwan:
● An original commercial document showing the name of the legal representative, such as a business license, business registration certificate, or registration form for the establishment of a limited company.
● The mainland business license should be more than 45 days from the expiration date, and the Hong Kong business registration certificate should be more than 45 days from the expiration date
● The company cannot be in a state where it has been withdrawn or closed by the local government or included in the “Business Abnormal List”
● Your own valid ID or passport (issued by the government with a photo);
● Sellers in mainland China: You must bring a smartphone or tablet with the Alipay app installed; if you are not the company's legal representative. Amazon will confirm that your employer's name matches the name of the company associated with your selling account through a “Home Provident Fund” or “Social Security Inquiry.” To avoid impeding the progress of identity verification, please complete the “Housing Allowance” or “Social Security Enquiry” account settings on Alipay before making an appointment.
● Sellers from Hong Kong, China or Taiwan:
4. 中国大陆卖家额外要求：需携带安装了支付宝应用的智能手机或平板电脑。如果您不是公司的法定代表人，亚马逊将通过"住房公积金"或"社会保障查询"确认您的雇主名称是否与您的销售账户关联的公司名称相符。为避免影响身份验证的进度，请在预约之前在支付宝上完成"住房公积金"或"社保查询"账户的设置。
5. **中国香港或中国台湾卖家额外要求：
1) There are two types of sellers in Hong Kong, China: Body Corporate and Individual/Partnership sellers. Body Corporate sellers are required to carry both a certificate of company registration and a certificate of business registration; individual/partnership sellers are required to carry one document of business registration.
2) Sellers from Hong Kong, China or Taiwan: If attending the video verification instead of a director, there is no need to provide proof of social security/provident/pension, etc.; they only need to verbally confirm the director's authorization in the video certification to confirm that they are an active employee of the company.
2) Sellers from Hong Kong, China or Taiwan: If attending the video verification instead of a director, there is no need to provide proof of social security/provident/pension, etc.; they only need to verbally confirm the director's authorization in the video certification to confirm that they are an active employee of the company.
III. Special considerations for address verification
Once you have completed your identity verification, Amazon may verify your address by mailing a postcard containing a one-time password to the address you provided during registration. When filling in the company address, please fill in the actual business address in Chinese and accurately fill in the house number to ensure that it is an accurate address that can be found. The address cannot be modified after confirmation. Once everything is confirmed, you will receive a postcard with an address verification code from Amazon within 5-8 business days. As soon as you receive the postcard, please promptly fill in the verification code on the postcard into the address verification field. If you haven't received your postcard after more than 7 days, you can click Send again. You have three chances to apply, so please don't apply too often.
Once you have completed your identity verification, Amazon may verify your address by mailing a postcard containing a one-time password to the address you provided during registration. When filling in the company address, please fill in the actual business address in Chinese and accurately fill in the house number to ensure that it is an accurate address that can be found. The address cannot be modified after confirmation. Once everything is confirmed, you will receive a postcard with an address verification code from Amazon within 5-8 business days. As soon as you receive the postcard, please promptly fill in the verification code on the postcard into the address verification field. If you haven't received your postcard after more than 7 days, you can click Send again. You have three chances to apply, so please don't apply too often.
The above is a relevant introduction to the qualification review process, materials and precautions. For specific operation details, sellers can click on the seller account registration guide on the corresponding registration site below for details.
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Getting Started: New Seller Guide
Global business opportunities
