What sells well on Amazon North America? An introduction to North American consumer trends and bestselling products

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What should you sell on Amazon in North America?An article on North American consumer trends and bestselling products

Overview of this article’s key points:
Based on consumer trends in North America, let’s look at what to sell on Amazon in North America and which products are bestselling products.
Time required to read this article: 5 minutes

As an internationally renowned e-commerce site, Amazon is a preferred channel for many Chinese sellers to pursue cross-border selling opportunities. By choosing to sell on Amazon, sellers can benefit from a large active user base, extensive operational support, diverse business models, rich learning resources, and a Starter Pack for new sellers. These advantages are also attracting more and more Chinese sellers to operate internationally through Amazon.

North America is one of the world’s most dynamic e-commerce regions, with a massive e-commerce market that continues to grow. Combined with Amazon’s own advantages in the region, Amazon North America has become the first stop for many beginner sellers entering cross-border selling. To help these beginner sellers successfully grow their business on Amazon North America, this article looks at consumer trends in the region and offers suggestions for bestselling products and potential product opportunities to help them make better product selection decisions.

What should you sell on Amazon North America?

1. Using the US Marketplace as an example, let’s look at which product categories and products are bestselling on Amazon North America.

Considering that consumers on Amazon Canada have similar product selection needs to those on Amazon US, and that Amazon US is much larger. Next, we’ll mainly use bestselling products on Amazon US as examples to show you what to sell on Amazon in North America.

Main category

Subcategory

bestselling products

Household Goods

Bedding

throw pillows, bedspreads, sofa covers, and down bedding sets

home storage

Clothes hangers, freestanding shoe cabinets, under-bed storage, in-drawer clothing storage

Home Décor

artificial flowers, wall and table top frames, wall-mounted mirrors, decorative plants

Bath & Cleaning

tablecloths, shower curtain sets, bathroom storage, bathmats

Main category

Subcategories

Bestselling products

Clothing categories

Women’s dresses

women's dresses, women's fashion skirts, women's tops, women's party dresses

women's swimsuits

women's swimsuit cover-ups, bikini sets, women's one-piece swimsuits, women's vest sets

women's casual sportswear

women’s swim cover-ups, bikini sets, women’s one-piece swimsuits, women’s tank sets

men’s performance apparel

men’s performance apparel men’s sportswear, men’s athletic pants, men’s athletic shorts, men’s outdoor casual pants

Main category

Subcategories

Bestselling products

Furniture

living room furniture

Living room chairs, sofa side tables, sofas, coffee tables

Mattresses and bed frames

Bed frames, mattresses, fitted sheets, mattress protectors

bedroom furniture

Nightstands, cabinets, glass-front cabinets, wall shelves

Kitchen furniture

barstools, kitchen shelves, dinner plates, folding tables

Main categories

Subcategories

Bestselling products

Home improvement category

Lighting & Fans

Decorative string lights, indoor closet lights, table lamps, floor lamps

hardware accessories

cabinet and furniture handles, sliding door hardware, door handles, lock cylinders

Plumbing equipment

automatic bathroom sensor faucets, automatic kitchen sensor faucets, showerheads, kitchen single sinks

Electrical & Heating

Range hood filters, doorbell components, plug adapters, vacuum cleaner accessories

Main categories

Subcategories

Bestselling products

Wireless

Wireless device cases

Cell phone cases, cell phone screen protectors, cell phone holsters, smart watch screen protectors

Wearables

Smart watch replacement bands, watch bands, armbands, earbuds

Automotive Electronics

automotive dashboards, vehicle keyless entry, car engine management systems, remote controls

Navigation Devices

GPS trackers, bicycle GPS units, handheld GPS units, golf course GPS units

2. Focus on North American consumer trends and bestselling product opportunities

Trend 1: From seed to garden, gardening is booming, and US spending on gardening is rising

Related bestselling product opportunities:

● Lawn and Garden: gardening chairs, gardening kneeling pads, plant stands, patio furniture, outdoor rugs, handheld lawn mowers, garden hose nozzles, garden hoses, garden shears, solar fountains, watering cans, garden tool kits, weeders, automatic waterers, automatic irrigation systems, automatic watering timers, indoor plant hydroponic systems, patio decorative lights, patio decorative statues;

● Apparel (including activewear and accessories): gardening sleeve protectors, gardening gloves, gardening aprons, waterproof garden shoes;

● Toys: children’s trolleys, outdoor gardening tool toys.

Trend 2: US consumers are pursuing “hardcore” technology, expecting products to be functional and focusing on the user experience

Corresponding bestselling product picks:

● electronics: smart watches;

● wireless products: automotive GPS trackers, MagSafe chargers, two-way radios;

● Beauty: laser hair removal devices, hair dryers, curling irons, facial massagers;

● Health and Personal Care: voice amplifiers, neck massagers, muscle stimulators and accessories, red light therapy devices;

● Pet Products: smart pet water dispensers, smart cat litter boxes, dog grooming vacuums;

Trend 3: breaking away from daily life to travel farther, with growing interest in travel and a greater willingness to spend on going out and traveling

Recommended bestselling products with strong potential:

● Pet Products: pet travel kits, pet travel beds, foldable pet bowls, pet carriers, portable pet treat bags;

● Home and Kitchen: neck pillows, inflatable travel pillows, cooling pillowcases, tablecloth clips, portable air conditioners;

● Tools: portable solar panels, international travel adapters, travel mirrors, hide-a-key boxes, travel laundry bags;

● Beauty and personal care: travel care kits, travel makeup bags, travel toiletry bottles, silk sleep caps;

● Luggage & Travel Accessories: travel bags, suitcase organizers, travel toiletry bags, waist bags;

Trend 4: Neutral is not mediocre—individual values are recognized, and gender-neutral products and services are more favored

Potential bestselling product picks:

● Accessories: paperclip earrings, gold nose rings;

● Beauty and personal care: press-on nail glue, nail polish thinner, beach makeup bags, temporary tattoos, hair removal kits;

● Clothing & Accessories: rainbow tops, custom T-shirts, custom hats;

Trend 5: Small holidays, big spending, with holidays driving growing consumer enthusiasm.

Potential bestselling products to match:

● Home decoration: electric blankets, tablecloths, electric heaters, vases, blankets, scented candles, artificial flowers, floor lamps, chandeliers, string lights;

● Kitchen and Dining: paper plates**, gift wrap bags**, wine goblets, food storage sets;

● Shoes, Handbags & Sunglasses: novelty dresses, sweaters, boots, necklaces, jewelry boxes;

● Office Products: greeting cards, calendars diaries journals and stationery**, wall calendars**, electronic photo frames, computer speakers**;

**Starred products are bestselling products for Amazon Business customers

Trend 6: a new revolution in power tools, with policies banning fuel-powered and gas-powered equipment driving growth in power tools

Corresponding high-potential bestselling products:

● Lawn and Garden: leaf blowers, lawn mowers, electric chainsaws, pressure washers;

● Office Products: laser printers**, scanners**, bar code scanners**, label makers**, shredders**;

● Kitchen and Dining: automatic and manual milk frothers, electric kettles, coffee makers, toasters;

● Automotive (Parts and Accessories): automotive jump starters**, portable automotive air compressors, car vacuums;

● electronics: dome surveillance cameras**, earbud headphones**, wireless access points**, cell phone wireless chargers**;

**Starred products are bestselling products for Amazon Business customers

Trend 7: paying for priceless joy, and self-care spending continues to grow

High-potential bestselling products:

● Electronics: gaming keyboards, speakers, DJ controllers, monitors;

● Outdoor products: bicycle accessories, camping accessories, hiking backpacks, ski masks, surfboards;

● Kitchen and Dining: kitchen utensils, rice cookers;

● Lawn and Garden: charcoal grills, plant container accessories, garden hoses, sprinklers, patio furniture;

Trend 8: People are placing more and more value on connections with one another, and spending on social and family entertainment activities continues to grow

Potential bestselling products for this trend:

● Toys: water balloons, party balloons, outdoor inflatable bounce houses, children's party plates;

● Patio and Garden: outdoor pool cleaning robots, outdoor decorative garden fences, grill pans, generators;

● Shoes and Accessories: skirts, hoop earrings, high heels, handbags;

● Home Decor: vases, ceiling fans with lights, blankets, household cleaning tools, decorative artificial trees, decorative poster frames;

These are our recommendations for bestselling products on Amazon North America Marketplace. You can also click “Amazon Product Selection Guide - North America Marketplace” and “Amazon Global Consumer Trends and Product Selection Report - North America Marketplace” to learn more about consumer trends and detailed information on bestselling products in the North America Marketplace, helping you further expand your product selection ideas and choose products more accurately.

*Please note that the above information is for reference only. It does not constitute any tax, legal, or other professional advice and should not be used as such advice.

Note: The above information was published in December 2024. Follow Global Selling website to stay up to date on the latest changes.

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