Can Amazon operate multiple accounts?Will the European site be linked to the US site?AMAZON

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Can Amazon operate multiple accounts?Will the European site be linked to the US site?

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Can Amazon operate multiple accounts?Will Amazon's European site be linked to the US site?
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Being able to sell on multiple accounts at the same time is a matter of widespread concern for Amazon sellers. In particular, whether registration for Amazon's European site and US site will be linked is something that many sellers pay close attention to. Today, Xiaobian will provide you with a quick explanation of popular science. You might as well read it below.

What is multi-selling account operation? Can Amazon operate multiple accounts?

Multiple selling account operations mean that sellers who own, operate, participate in, or have access to multiple Amazon selling accounts will be deemed to have multiple accounts or are associated with multiple accounts.

According to the Amazon Seller Code of Conduct, you can only maintain one Seller Central account for each region where you sell products, unless you have a legitimate business need to open a second account and all accounts are in good standing. These legitimate business needs include:

● You own multiple brands and maintain each brand's business separately.

● You manufacture products for two different independent companies.

● You are invited to participate in an Amazon program that requires a separate account.

1. Examples of opening multiple accounts for reasonable business requirements:

Seller A sells brand X on one account and then wants to sell brand Y, then seller can open a new account to do this according to business needs.

2. Examples of opening multiple accounts for unreasonable business requirements:

The seller opens a new account only to follow up on the original account's products, or only to complain about other sellers' products.

Will Amazon's European site be linked to the US site?

A: Amazon's European site and US site may be related, but due to the special and sensitive nature of this topic, Amazon is not in a position to share more information. Amazon advises sellers to carefully read Amazon policies and strictly abide by the Amazon policy red lines!Compliant sellers are also requested to operate at ease. Amazon will ensure the normal operation of the accounts of compliant sellers. However, in an attempt to bypass or violate Amazon's selling policies, Amazon may take appropriate measures, such as canceling products, suspending or forfeiting payments, and revoking selling privileges.

The above are instructions on “Can Amazon operate multiple accounts?” and “Will Amazon's European site be linked to the US site?” In order to avoid closure due to account linking, sellers are advised to carefully read Amazon policies and strictly abide by the Amazon policy red line.

Note: The above information was published in December 2024. Follow the Global Store Opening website to keep up to date with the latest changes.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!