How do I find search keywords?Amazon keyword search tools and methods

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How to find accurate search keywords?List of Amazon keyword search tools and methods

An overview of the highlights of this article:
What methods and third-party search tools can help Amazon sellers quickly find accurate search keywords.
Time required to read this article: 5 minutes

Generally speaking, there are two natural (unpaid) sources of traffic to product detail pages. The first is a classification node, which is also where consumers find the subcategories they want, from big to small, and browse the products in the product categories. Another method is for consumers to enter search keywords to find matching products. Therefore, setting up keywords accurately and comprehensively to create high-quality listings has the opportunity to bring you more high-quality traffic and help increase sales. In order to help more novice sellers quickly find accurate search keywords, Xiaobian has specially compiled the following information on keyword search methods and tools, so be sure to read them carefully.

How to find accurate search keywords?

Method 1: Find high-converting keywords through ABA brand analysis report

● Entrance: Seller Central > Brand > Brand Analysis > Popular Search Terms

● Scope of application: Must be brand owners in the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, Japan, Sweden, the Netherlands, Australia, Singapore, India, Saudi Arabia, and the United Arab Emirates

● How to use:

Step 1: Confirm the specific search scope (you can select ASIN/ search term), here is an example of searching by ASIN

Step 2: Enter search conditions, for example: “towel bar”

Step 3: Click Search to get a report of popular search terms ranked by search frequency. You can view information such as popular keywords in each category, the search volume and degree of competition for each category

Method 2: Drop down Lenovo in the Amazon front desk search box

Method 3: Refer to the listing copy and reviews of the best-selling contestants in the category

Method 4: Third-party word search tools or blogger reviews

Keyword Search Tool 1: Sonar (URL: http://sonar-tool.com)

● You can expand many phrases related to it by entering keywords, such as “towel bar”;

● Clearly display high-frequency terms in the keyword list to help you quickly focus on core keywords;

● By intuitively displaying the product image corresponding to the search term, you can not only determine the degree of relevance of your search term to the product; you can also check the keywords and CPC terms set by competitors by clicking on the product image, so you can know your friends and others.

Keyword Search Tool 2: Google Trends (URL: https://trends.google.com/trend)

● By checking the number and changing trends of keywords in Google and checking website traffic, Google Trend can help sellers select products;

● Google Trend can also search for keywords, make corresponding settings according to region, time, and popular searches, and find a more popular keyword for a product, which is useful for writing listing copy and advertising.

Keyword Search Tool 3: Keyword Tool Dominator (URL: https://www.keywordtooldominator.com)

● The Amazon sites involved are very comprehensive, and can retrieve the keywords entered by customers in the Amazon homepage search box on each site;

● The “rank” function shows you the keyword index ranking based on where the keyword appears. Generally, it is 1-10, and 1 indicates the most popular search;

● You can select keywords that meet your needs from the retrieved keyword list, add them to the list on the right, and download the selected keyword list.

The above is an introduction to some common search methods and search tools to search for Amazon keywords. Sellers can combine them in various ways to find accurate keywords that match their products and rationally arrange them into each element of the listing as much as possible. You can click here to learn what steps you need to take to insert words once you've found the right keywords to help you increase your product's chances of getting noticed.

Note: The above information was published in December 2024. Follow the Global Store Opening website to keep up to date with the latest changes.

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