Amazon Sponsored Brands is an advertising solution designed to help customers discover your brand within your Amazon Store. By placing rich display and video creative in prominent placements, you can capture your audience’s attention and put your brand front and center. If you’re not very familiar with Amazon Sponsored Brands yet, read on to learn more about their benefits, how to create them, and how pricing works.

Amazon Sponsored Brands can provide customers with a positive and comprehensive online shopping experience by using complementary brand solutions such as Brand Follow, Brand Store, and Posts. When used together, these solutions can help brands showcase products with engaging creative assets and offer fresh content in their Brand Store for customers to view and choose to receive updates from, helping brands share their message with customers, drive conversions, and build lasting connections. Its benefits mainly include the following:

1. Premium ad slots: Appear at the top of search results and at the top of product pages to help your brand grab customers' attention.

2. Find your customers: Reach the customers that matter most to your business through precise keyword targeting and product targeting.

3. Build your brand: Building and enhancing your brand image on Amazon helps build recognition and trust among customers.

4. Create custom brand images with an AI-powered image generator (at no additional charge): Compared to ads that include only product images, Sponsored Brands ads with brand creative can increase click-through rates and brand searches by more than 50%.

5. Measure the effectiveness of your brand-building efforts: see how customers interact with your ads and which customers engage with them.

Now that you understand the importance and benefits of Amazon Sponsored Brands, what should sellers who want to create Sponsored Brands ads do?Sellers can follow these steps:

1. Register for Sponsored Products.

2. Sign in to your account, click “Create campaign,” and then select “Sponsored Brands.” Name your campaign and select the relevant settings.

3. Choose campaign goals that match your business goals.

4. Select your ad format. If you need help creating video creatives, click “Video builder templates for Amazon Ads” to go to the video builder.

5. Under “landing page,” choose whether you want to drive buyers directly to your Brand Store or a product detail page.

6. Define your targeting strategy and select bids for your campaign, or use Amazon’s suggestions.

7. Upload your creative assets, which can be static images or videos that showcase your product or brand.

8. Submit your ad. Amazon ads will be reviewed within 72 hours.

Amazon Sponsored Brands supports cost per click (CPC) and viewable cost per thousand impressions (vCPM) models, with no minimum campaign spending requirement. You can set daily bids and budgets, and change your bids or pause your campaigns at any time as needed. The more competitive your bid, the more likely it is that your ad will show up when it matches shopping search terms.

This is a basic introduction to Amazon Sponsored Brands ads. Amazon Sponsored Brands can use static and video brand creatives throughout the customer shopping journey to increase brand visibility and customer purchase intent, and help drive traffic to your Brand Store or product detail pages. With engaging and prominent ads on Amazon, Sponsored Brands can help you grow your brand and attract customers throughout the shopping journey. If you would like to learn more about Amazon Advertising, enter the URL below in your browser to go to the official Amazon Advertising website for more information about ad products.
https://advertising.amazon.com/zh-cn