Problems with any element on the product detail page could put your product or account condition at risk!This article will help you quickly understand the components of a product detail page listing, as well as policies. It also provides an analysis of some common product detail page violation types and recourse guidance.

The Amazon product detail page shows all the individual information about the product, which includes eight major elements: browse nodes, keywords, images, title, product highlights, product description, A+ page, and brand name.

💡 Special reminder!
Problems with any element on the product detail page could put your product or account condition at risk!

Note: In addition to the eight factors mentioned above, “variation” is also an issue that sellers are more likely to experience. Variation (Variation), also known as a parent/child relationship, is a group of products related to each other based on attributes such as size, color, and taste.

Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page.

You can view details by logging into Amazon Seller Central and entering “variation relationships” directly into the search box.

🔹 If you are not authorized to use a brand, you cannot create a new ASIN for that brand;
🔹 If you have obtained brand authorization and the products you want to sell do not currently have any ASINs created, you can apply for approval to create a new ASIN.

🔹 Amazon may limit the number of ASINs you can create until your ASIN has no sales history. As your ASIN sales increase, the number of ASINs you can create will also increase;
🔹 If you have an existing sales history and have created a large number of new ASINs at the same time, Amazon may also temporarily restrict you from creating more new ASINs.

Question: Seller Xiao A saw that a product on Amazon was selling very well, and they also have their own supplies for this product, so they are ready to sell it. In order to avoid sales competition, can Little A re-create a new detail page?

No way!Creating duplicate pages for products that already have detail pages may result in the seller's ASIN creation or selling privileges being suspended or permanently revoked.

Question: In order to easily manage the product information on the shelves, can seller Xiao B put the updated 2nd generation sweeper robot and the old 1st generation vacuum cleaner in the same set of variants?

No way!Sellers cannot add child variations that are not part of the parent variation. All child variants must match the model of the parent variant, and the information on the detail page must also apply to all child variants.

Question: Seller Xiao C feels that the sales process for applying for baby products is too complicated. Can the seller list such products for sale as toy products?

No way!Sellers need to ensure that their products are listed in the correct category at all times. It's important to note that Amazon regularly adjusts the categories of products listed, so sellers are obligated to ensure that the products listed are in the correct category.

Question: In order to prevent buyers from understanding the origin of the product, can the seller fill in the manufacturer information of the product as the name of their store?

No way!Sellers must fill in all information on the detail page truthfully, including but not limited to manufacturer and brand information; any misleading information may result in a violation.

Question: Seller Xiao E wants to increase the search visibility of the robot vacuum cleaner he sells during the Christmas season. Can the seller add popular Christmas search terms to the product detail page of the sweeper?

No way!All information on the detail page must be consistent with the product; it is illegal to blindly pursue product visibility while ignoring whether the words used are actually related to the product.

Question: Seller Xiao F wants to sell a software. Can the seller use electronic delivery?

No way!Sellers are not permitted to ship via email, Amazon messaging system, web link, or any other electronic form of software activation code, registration link, license key, or serial number. Sellers may only sell the full retail version of the software sold in physical form on the Amazon Marketplace.

Question: Seller Xiao G originally listed an ASIN that sold T-shirts. After the summer, the weather became cooler, and the original clothing design was changed from short sleeve to long sleeve. Short sleeve models are no longer sold. Can the seller change the short sleeve to long sleeve and continue selling on the original detail page?

No way!Sellers should create separate product detail pages for new products.

🔹 Reminder: In addition to product detail page violations, sellers should also pay attention to whether the selected products are suspected of infringement.

Product detail page violations are usually flagged and displayed in a “Policy Violation Warning” or “Listing Policy Violation” under Policy Compliance.

If the seller admits a violation, the main appeal methods fall into the following three categories. Please follow the actual appeal methods shown on the seller's appeal page.

method 1
Next to the offending ASIN, click the “Appeal” button, check the option to acknowledge the violation, and submit.

method 2
Modify the detail page: If you see an “Edit” button displayed under the “Next steps” page under the policy compliance page, it means that the seller needs to remove the offending information from the product detail page to be able to file an appeal.

Note: Once the seller has investigated and found that there is no illegal content, there is no need to edit it; click “How can I fix this?”

Method 3
Next to the offending ASIN, click the “Appeal” button and submit the relevant information according to the appeal requirements on the page: in addition to checking, you will also need to fill in the appropriate explanation based on the issue.

If the seller believes that the ASIN being marked does not violate Amazon's policies, they can submit an explanation on the appeal page, along with evidence that includes the following:
● If the seller's flagged violation is a re-created ASIN, they will need to provide proof that the ASIN was not re-created;
● Proof that the seller's account complies with the ASIN creation;
● Submit examples or evidence that the seller's account complies with Amazon's selling policies and seller code of conduct.

Please note: The specific appeal requirements of the appeal channels described above are subject to the content required to be submitted on the performance notifications and account appeal pages.