What are the benefits of Amazon SEND and how should sellers use it?
Cross-border knowledge hub
What are the benefits of Amazon SEND and how should sellers use it?
An overview of the highlights of this article:
Learn about the five core benefits of Amazon SEND and how to use Amazon SEND.
Time required to read this article: 5 minutes
Learn about the five core benefits of Amazon SEND and how to use Amazon SEND.
Time required to read this article: 5 minutes
Spring is here, will the new year's big sales still be a long way off!In the middle of March, which immediately followed, one of the sellers' preparation priorities was to prepare logistics preparations for upcoming promotions in advance to ensure that the entry into the warehouse is completed before the FBA deadline at each Amazon site to meet the peak of mid-year traffic.
Since its launch, Amazon SEND has been committed to providing high quality air freight first-flight services to sellers. In particular, the service at the US station has always attracted the attention of sellers. Now, another carrier has joined Amazon SEND in the US to provide quality air freight services to sellers and friends!
Since its launch, Amazon SEND has been committed to providing high quality air freight first-flight services to sellers. In particular, the service at the US station has always attracted the attention of sellers. Now, another carrier has joined Amazon SEND in the US to provide quality air freight services to sellers and friends!
Amazon SEND launches new air carrier
Starting in March 2024, the air freight service carrier Jiufang Tongxun announced that it will provide air freight services to US stations for sellers and friends using Amazon SEND. So far, Amazon SEND has launched 6 carriers on 6 major sites, and sellers and friends can choose freely.

Amazon SEND dynamic price card launched
Amazon SEND is the full name of Amazon's cross-border shipping partner program. Third-party logistics partner carriers selected by Amazon send the seller's inbound shipments from China to the Amazon warehouse in the destination country, providing the seller with a one-stop FBA first stop warehousing service.
*Amazon SEND is now available on Amazon's US, German, UK, Japan, Australia, and Middle East sites.
Amazon SEND's five core strengths
Stable and reliable
Third-party logistics partner carriers selected by Amazon provide services and promise to stabilize the fulfillment rate* to avoid logistics risks.
*Promised by the carrier
Third-party logistics partner carriers selected by Amazon provide services and promise to stabilize the fulfillment rate* to avoid logistics risks.
*Promised by the carrier
Transparent tracking
Clarify transportation timelines, track the entire trajectory in the seller's back office, and grasp cargo movements in real time.
Clarify transportation timelines, track the entire trajectory in the seller's back office, and grasp cargo movements in real time.
Price advantage
Enjoy Amazon's procurement agreement price. The price is generally lower than that of concurrent products, reducing initial logistics costs.
Enjoy Amazon's procurement agreement price. The price is generally lower than that of concurrent products, reducing initial logistics costs.
Streamline operations
The initial warehousing process is integrated into the seller's back office. Cooperative carriers provide door-to-door service and professional customs clearance services to reduce operating costs.
Three steps to enter the warehouse: the seller ships online in the seller's back office → places an order with one-click logistics → track the status of the shipment online
The initial warehousing process is integrated into the seller's back office. Cooperative carriers provide door-to-door service and professional customs clearance services to reduce operating costs.
Three steps to enter the warehouse: the seller ships online in the seller's back office → places an order with one-click logistics → track the status of the shipment online
Priority lock-up
It provides a quick lock-up service, and the warehousing process is simple and efficient.
*Currently only German and UK stations are supported
It provides a quick lock-up service, and the warehousing process is simple and efficient.
*Currently only German and UK stations are supported
How to use Amazon SEND
Now go to the Seller Central page and unlock a faster, lower cost, and more stable shipping experience with Amazon SEND in 3 easy steps!
(The following is an example of the US station)
(The following is an example of the US station)
Step 1: Log in to Amazon Seller Central (SC for short)

Step 2 Click “Catalog” and select the “Shipments” option in the “Inventory” menu

Step 3 Go to “SEND to Amazon” and create an Amazon FBA shipment

3.1 Select inventory to ship
a. If you have used Amazon Global Logistics (AGL) before, please uncheck “I want to use Amazon's cross-border logistics service for delivery” below;

b. If you have not previously used Amazon Global Logistics (AGL), please proceed directly to 3.2.

3.2 Check the SKU you want to send out, fill in the quantity, and click the “Ready to Ship” button

3.3 Click “Confirm and Continue”

3.4 Confirmation of shipment

New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Getting Started: New Seller Guide
Global business opportunities






