Major upgrade to Amazon Multi-Channel Fulfilment (MCF) functionality!Help detonate 2025

Looking back at 2024, we're happy to see that many sellers have made great strides in multi-channel sales. In order to better meet your warehousing and distribution needs in multi-channel sales and promote the strategic development of Amazon's overall supply chain solutions, Amazon Multi-Channel Fulfilment (MCF) has implemented major product upgrades since September 4 last year! Let's take a look back at these exciting changes and look forward to the bright future of 2025.

Amazon Multi-Channel Fulfilment (MCF) is a solution that provides sellers with low-cost, high-reliability delivery services for non-Amazon sales channels, with a maximum delivery speed of up to 2 business days.

As a key component of Amazon's overall supply chain solution, MCF allows sellers to provide warehousing and distribution services for e-commerce businesses in 10 countries through Amazon's operations centers and logistics network.

MCF supports distribution services for various sales channels in the US, Canada, Mexico, the UK, France, Germany, Italy, Spain, Japan, and Australia, including but not limited to:
● Social media stores
● Non-Amazon e-commerce store
● Independent e-commerce site (DTC)

Whichever website you sell on, you can use Amazon's powerful warehousing logistics network to pick, pack, and ship your products.

● 📅 On-time delivery: Delivery can be made as soon as 2 days after delivery, and can be delivered 365 days a year.
● 💰 Transparent pricing: Delivery is as fast as 2 days after delivery, and can be delivered 365 days a year.
● 📦 Supports “unbranded packaging/white label packaging”: Orders can be shipped in unbranded packaging without any Amazon brand logo.
● 📊 Streamline operations: Implement automation and optimization of inventory management, shipping and distribution operations.
● 🔗 Integration capabilities: Use pre-built apps or connect directly to systems such as your ERP through developer APIs.
● 📈 Full order tracking: Easily share shipping confirmation notifications and tracking details from any carrier.

📈 In addition to the above advantages, MCF has also created a new product upgrade for sellers in 2024.

As of September 4, 2024, Amazon Multi-Channel Fulfilment (MCF) order delivery speed has officially increased in the US*:

● Standard delivery: increased from 5 business days to 3 business days
● Expedited (Expedited) delivery: increased from 3 business days to 2 business days

This means you can enjoy faster delivery on top of the original cost, and bring customers a better shopping experience, thereby boosting business growth.

*Note: Some non-standard-sized shipments may not be eligible for this acceleration; please refer to the Amazon Seller Central help page for details.

With the rise of new sales channels such as social e-commerce, cross-border sellers face the challenge of multi-channel order management. In 2024, MCF has been integrated with many domestic third-party ERP systems to help you efficiently manage multi-channel delivery.

By automating order execution through ERP integration, you can optimize business operations and increase multi-channel sales. MCF is providing sellers with more 3rd party ERP support.

Products shipped using MCF can now display the “Fast Delivery” logo in overseas search engine advertisements and search results, effectively increasing the click-through rate by up to 7.6% *!

*Data source: A/B testing conducted by Google on US shopping ads in June 2024. Google defines “fast” as delivery within 3 days or less of an order being placed.

🏷️ An eye-catching delivery icon is automatically displayed in search engine ads and search results, and the estimated delivery time is displayed.
📅 The system intelligently calculates the specific date of arrival based on the buyer's postal code, accurate to the day!
🆓 When free delivery is provided, eye-catching information such as “3-day free delivery” can also be displayed!

Both MCF and FBA are warehousing and delivery services provided by Amazon to sellers based on a strong operating network. The main differences between them are the scope of service and application scenarios:

👉 MCF allows sellers to use Amazon's operating network to deliver orders from outside the Amazon Marketplace, such as the seller's independent brand site or other e-commerce channels and social e-commerce.
👉 FBA provides warehousing and delivery services specifically for orders on the Amazon Marketplace.

In the new year, MCF will continue to innovate to better support your multi-channel sales strategy. Amazon plans to launch more exciting features, including but not limited to:

📦 Further optimize delivery timelines
🌐 Expand the range of supported sales channels
🔗 Enhance the ability to integrate with more ERP systems
📊 Provide more flexible warehousing solutions