What are the requirements for Amazon product titles?What should I do if the product title violates regulations?

Each title is the “face” of the product. It not only carries the core information of the product, but also the key to guiding customers to click, understand, and ultimately buy.
Selling a Christmas product, is it illegal to write “Christmas” in the title?
Is adding “best seller” in the title judged to be illegal?
If there are words in the brand name, would it be illegal to write the title again?
What other holes are easy to step on in the product title?How can I solve it?Let's answer your questions today!

Q1 If I want to know an Amazon site's guidelines on requirements for titles, where can I read it?

Product title requirements and guidelines may vary from site to site. Please refer to each site's requirements, but overall, the accuracy of the title should include the following 5 points:
● The product title cannot be longer than 200 characters (including spaces). Please refer to the Product Title Length Standard Exceptions for a list of exceptions to this requirement.
● Product names cannot include promotional terms such as “free shipping”, “100% quality guarantee”, “Christmas”, “Valentine's Day”, etc.
● The following special characters cannot be used in the product name:! , $,? , _, {,}, ^, UT,. Other special characters, such as ~, #、 <, >, and *, can only be used in specific contexts. For example, you may use these symbols as product identifiers ("Style #4301") or measurements ("<10 lb"). Decorative usage of special characters is not allowed. For example, the title “Paradise Towel Wear Co. Beach Coverup << Size Kids XXS >>” is non-compliant because of the excessive use of symbols around the size.
● The product title must include minimal information that clearly describes the product, such as “Amazon Essentials Dress,” “Columbia Hiking Boots,” or “Sony Headphones.”
● There must be no repetitive words in the product title. For example, "Baby Boy Outfits Baby Boy fall Winter Clothes Baby Boy Long Sleeve Suspender Outfit Sets" is a non-compliant title.

In the upper right corner of Seller Central, search the help page “Product Title Requirements and Guidelines” to easily understand the current site's specifications for titles. You can copy the link below to view it.
🔗https://sellercentral.amazon.com/help/hub/reference/external/GYTR6SYGFA5E3EQC?locale=zh-CN

Please note: The information in the Amazon system is updated in real time. It is recommended that you go to the help page to confirm it every time you need it, and avoid checking locally stored information to avoid missing relevant policy updates.

🔗 Seller Central - Catalog - Inventory - Manage all inventory

First step
Find the product you want to edit — click the “3 dots” icon at the right end of the product link — select “Edit Product Information” to go to the edit page.

Second step
After entering the edit page
● Click on the “Product Details” section
● Find “Product Name” and fill in the product title in the edit column
● Click “Save and Complete” at the bottom right of the page to finish editing the title.

🔗 Seller Central - Catalog - Add Product

In the “List a Product” section, select “Electronic Form”.
Refer to the requirements on the Data Definitions page, fill in the “required items” for the current classification requirements on the template page, and fill in the new title in batch for Product Name.

Once you've edited the template, go back to the “List a Product” page, find “Upload Your Spreadsheet” under “Spreadsheets,” and upload the template to the system.

Once the file has been processed, click “Download Processing Summary” to view the detailed status of each SKU in the file, including product information errors that require action on your part. You can update your data or fix the errors in the processing summary and resubmit the file.

This is likely due to the following three situations:

● After the title was updated, the system did not meet the effective time
Generally speaking, after the product title is updated, it may be displayed in 15 minutes, but sometimes the system takes effect slowly, and it may take up to 48 hours. It is recommended to check whether it can be displayed on the front end after 48 hours.

● The same ASIN corresponds to multiple SKUs, but the titles of the multiple SKUs are not the same
When an ASIN corresponds to multiple SKUs, the titles of the multiple SKUs need to be updated to the same title to enhance the system's ability to fetch, recognize your new title, and reflect it on the front end.

● You do not have control over the current product title
Generally speaking, when multiple sellers (including Amazon related teams) provide attribute values for the same Asin title, the title will be controlled by one identity (seller/Amazon own/Amazon Other Page Team), and attribute values provided by sellers without control will not be able to be updated to the front end.

📢 Tips:
When setting the title, you also need to check whether the title on Seller Central is the same as the title on the consumer side. If different, modify the title to make the title on both ends the same.
● The yellow area is the title displayed on the consumer side
● The blue area provides you with the title

If you don't have a brand name, you don't need to mention the brand name in the title. In this case, when filling in the brand name field in the attribute, just enter the word [generic].

Ensure that your brand name is entered in the brand name field. If that field contains a special character, that character will be exempt from title requirements. Amazon's goal is not to include in the product title such as! Characters such as, {, or}, but these characters may appear in the brand's first line displayed on detail pages and search results.

The brand name cannot be used more than twice. If part of the brand name appears in the title in different context, then it is not considered duplicate. For example, in "Old Navy and Navy Blue," the word “Navy” is not considered a duplicate.