Amazon Prime members have a 360° comprehensive inspection a few days ago!

The big promotion is coming soon, so all sellers must do a thorough inspection!
Core checklist:
✅ Promotion status (most important!)
✅ Promotion price
✅ Logistics inspection
Listing Optimization Guide
✅ Account Health
✅ Advertising strategies
✅ Brand safety

⚠️ A must do!Promotion check ⚠️
Attention sellers who have reported promotions during the promotion period!
Seeing the “Needs to be aware” risk alert,
Please take appropriate action promptly!！！

⏰ Monitor reported deal activity
View path: Seller Central > Promotions > Filter out Deals with a “Needs Attention” status
1. Click the “Edit” button in the far right column to view “Promotion Details”
2. Fix the promotion price, promotion quantity, or sub-variant coverage according to the instructions on the detail page (errors will be marked in red font or yellow ⚠️) *
3. Click the “Submit” button
* If your promotion is prohibited and for no apparent reason, click the “Submit” button to reload the refresh promotion

⏰ Exclusive Prime discounts for monitoring reports
Path: Seller Central > Advertising > Price Discounts > Check the product in an abnormal condition in the “Status” column, click “View Details”, and follow the instructions to set it up

✅ It is recommended to claim Prime exclusive discounts and coupons for products that have not been successfully reported for deals to seize the big traffic bonus!
✅ It is recommended to complete the filing no later than the day before the event (July 8, 2025*): to ensure full coverage of the Amazon Prime Day event!

Prime Exclusive Discount Report Seller Central > Advertisement > Price Discounts
Select “Prime Day”

Coupon Reporting Seller Central Advertising>Coupons
Select “Plan (Amazon Prime Membership)” as the consumer group type and arrange coupons on the actual event date

✅ Please feel free to adjust the price of the products already participating in the promotion arrangement!
✅ Make sure that the price of the Prime member's recent promotion is not lower than the price of the successfully declared Prime Day promotion!

✅ Self-shipping sellers are concerned about their own delivery performance and are recommended to use the “Buy Delivery” service to ship
✅ Self-shipping sellers need to know the return policy, buy return insurance in advance or find a cross-border return service provider if needed

✅ Check emails and seller platforms promptly to see if there is a risk that the reported promotion will be cancelled or banned from being displayed
✅ The lack of a reference price may cause the deal to be cancelled. Please fill in the list of events you have applied for as soon as possible to avoid active merge/split variants
✅ Be careful to follow each site's Prime exclusive discount reporting policy
✅ Be careful to follow the policy for submitting coupons for different ASINs
✅ The promotional price is subject to Amazon's recommended maximum promotional price requirement
✅ Any promotional images (including text) are subject to style guide requirements
✅ The product quantity level must meet or fall below the seller's set quantity
✅ Avoid any acts that violate Amazon policies

Upload a listing

✅ Is the product missing a main image
✅ Is the product missing brand attributes, product description attributes, or key attributes
✅ The name of the product information must be no more than 200 characters long
✅ Does the product lack a valid UPC
✅ A product must not have a value in the “Category (Product Type)” field
✅ Show the full “Clothing & Accessories” category
✅ Meets product image requirements
✅ Product variations are subject to compliance
✅ The product name must not be misused

✅ Focus on the “Policy Compliance” section of the “Account Status” dashboard
✅ Check the “Account Status Rating” to determine the account status. If you see yellow or red, please note that your account status is at risk of being suspended, and you need to pay extra attention
✅ Check the “Performance Notice” content to ensure account security simultaneously

✅ Is there a priority in creating ads for selected advertising products
✅ Whether to increase the basic bid for the advertising campaign and increase the price on the first page of search results/product detail page according to the campaign performance
✅ Whether to use combined marketing to start ads for all promotional products
✅ Whether to extend the advertising time to ensure full use of the budget
✅ Is the ad always online

✅ Check whether the operation is in compliance and whether there is a risk of infringement of others' intellectual property rights
✅ Check if someone else has infringed on your intellectual property
✅ It is recommended to join the Transparency transparency program to help prevent it in advance