Amazon Official Website Account Login Guide

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Amazon Official Website Account Login Guide

An overview of the highlights of this article:
Official Amazon resources and support for sellers.
Time required to read this article: 3 minutes

How to log in to Seller Central

Amazon Seller Central is your selling account management center, and you can log in as follows:

● Official login website:
- Amazon Seller Central https://sellercentral.amazon.com/提供多个站点的登录入口
- You can also go to https://gs.amazon.cn/，点击导航栏上的"登录"按钮，然后选择相应的卖家平台进行登录

● Login steps:
1. Visit the Amazon Seller Central landing page
2. Enter your email address and password
3. Click the “Next” button to continue the login process
4. If you want to stay signed in, select the “Keep me signed in” option

First-time login settings

The first time you log in to your Seller Central account, you'll need to complete the following:

● Account configuration:
- Configure relevant settings and fill in or update your account information
- Make sure your company contact information is up to date (email and phone number)
- Ensure that credit card and bank account information used for payments and settlements is always up to date

● Store settings:
- Develop delivery and return policies to help build customer trust
- Describe any gift messaging and gift wrapping services you provide
- Upload your logo to your seller account (the store logo image must be exactly 120 x 30 pixels)

Frequently asked questions (FAQs)

● Login interruption issue:

- If you need to pause during the login process, you can return to this page at any time to complete the login
- Sign in with the email address and password you used when creating your account to continue

● Information storage issues:

- All data you provided during registration will not be lost
- However, you will only see information related to the currently selected service

● Credit card updates:

- You can provide a new credit card anytime via your seller account information page

Through the above steps, novice sellers can successfully log in to Amazon Seller Central and start managing their own cross-border e-commerce business.

Registration process FAQ

Which is the official registration portal for Amazon's cross-border e-commerce?How can you tell if you are entering an official portal and not a phishing link?

The official registration portal commonly used by sellers in mainland China is the relevant page of Amazon Global Selling in China (such as the https://gs.amazon.cn/ section mentioned in the reference document); there are three points to determine formality: one is that the website contains the “amazon.cn” official domain name, second, there is Amazon's official copyright information at the bottom of the page, and third, there is no mandatory download of unofficial plug-ins or payment of additional “service fees” in the registration process.

If I want to register for a North American (US/Canada/Mexico) seller account, what is the portal?

Click on the following North America Seller Central link to begin registration:
North American site registration portal: https://sellercentral.amazon.com

How to register other overseas sites (such as Australia, Singapore, UAE/SAU/India)?

You can register at each site from the corresponding button on the Global Store website:
Australia: https://sellercentral.amazon.com
Singapore: https://sellercentral.amazon
UAE: https://sellercentral.amazon
Saudi Arabia: https://sellercentral.amazon
India: https://sellercentral.amazon

Note: The above information was published in October 2025. Follow the Global Store Opening website to keep up to date with the latest changes.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!