Favorites | Amazon Listing Title Requirements and High Frequency Q&A

Overall, the accuracy of the title needs to include the following 5 points:
1. The product title cannot be longer than 200 characters (including spaces). Please refer to the Product Title Length Standard Exceptions for a list of exceptions to this requirement.
2. Product titles cannot include promotional terms such as “free shipping,” “100% quality guarantee,” “Christmas,” “Valentine's Day,” and “Father's Day.”
3. The product title cannot use the following special characters:! , $,? , _, {,}, ^, UT,. Other special characters, such as ~, #、 <, >, and*, can only be used in specific contexts. For example, you can use these symbols as product codes (“style #4301”) or measurements (“<10 lbs”). Decorative usage of special characters is not allowed. For example, the product title “Paradise Towel Wear Co.Beach Coverup< <Size Kids XXS>>” does not meet the requirements because there are too many symbols around the size.
4. The product title must include minimal information that clearly describes the product, such as “Amazon Essentials Dress,” “Columbia Hiking Boots,” or “Sony Headphones.”
5. There must be no repetitive words in the product title. For example, "Baby Boy Outfits Baby Boy fall Winter Clothes Baby Boy Long Sleeve Suspender Outfit Sets" is a non-compliant title.

Product title requirements and guidelines may vary from site to site, so please refer to each site's requirements. In the upper right corner of Seller Central, search the help page “Product Title Requirements and Guidelines” to easily understand the current site's specifications for titles. You can copy the link below to view it:
🔗https://sellercentral.amazon.com/help/hub/reference/external/GYTR6SYGFA5E3EQC?locale=zh-CN

⚠️ Please note: The information in the Amazon system is updated in real time. It is recommended that you go to the help page to confirm it every time you need it, and avoid checking locally stored information to avoid missing relevant policy updates.

Modification path for individual product titles
🔗 Seller Central - Catalog - Inventory - Manage all inventory

First step
Find the product you want to edit — click the “3 dots” icon at the right end of the product link — select “Edit Product Information” to go to the edit page.

Second step
Once you're on the edit page:
◆ Click on the “Product Details” section.
◆ Find the “Product Name” and fill in the product title in the edit column.
◆ Click “Save and Complete” at the bottom right of the page to complete the title modification.

Change the title path through batch templates
🔗 Seller Central - Catalog - Add Product

In “List a Product,” select “Spreadsheet.”

Refer to the requirements on the Data Definitions page, fill in the “required items” for the current classification requirements on the template page, and fill in the new title in batch for Product Name.

Once you've edited the template, go back to the “List a Product” page, find “Upload Your Spreadsheet” under “Spreadsheets,” and upload the template to the system.

After submitting the file, click “Check Upload Status” to check the status of the file and related information, such as file name, file type, batch number, number of records submitted, and number of successfully processed records.

This could be the case in the following four situations:

1. After updating the title, the system did not meet the effective time
Generally speaking, after the product title is updated, it may be displayed in 15 minutes, but sometimes the system takes effect slowly, and it may take up to 48 hours. It is recommended to check whether it can be displayed on the front end after 48 hours.

2. The same ASIN corresponds to multiple SKUs, but the titles for the multiple SKUs are not the same
When an ASIN corresponds to multiple SKUs, the titles of the multiple SKUs need to be updated to the same title to enhance the system's ability to fetch, recognize your new title, and reflect it on the front end.

3. You currently have no control over the product title
Generally speaking, when multiple sellers (including Amazon related teams) provide attribute values for the same Asin title, the title will be controlled by one identity (seller/Amazon own/Amazon Other Page Team), and attribute values provided by sellers without control will not be able to be updated to the front end.

4. Product detail pages for some categories show the parent ASIN product title
Generally speaking, if some categories (such as “clothing”, “accessories and bags”, “sporting goods”, and “beauty” categories) have variation relationships, the detail page shows the product name of the parent ASIN. The product name of the child ASIN is only displayed after the ASIN is added to the customer's shopping cart; the child ASIN product name does not appear on the product detail page.

📢 Tips:
When setting the title, you also need to check whether the title on Seller Central is the same as the title on the consumer side. If different, modify the title to make the title on both ends the same.
◆ The yellow area is the title displayed on the consumer side.
◆ The blue area provides the title for you.

If you don't have a brand name, you don't need to mention the brand name in the title. In this case, just type the word “generic” when you fill out the brand name field in the properties.

Ensure that your brand name is entered in the brand name field. If that field contains a special character, that character will be exempt from title requirements. Amazon's goal is not to include in the product title such as! Characters such as, {, or}, but these characters may appear in the brand's first line displayed on detail pages and search results.

The brand name cannot be used more than twice. If part of the brand name appears in the title in different context, then it is not considered duplicate. For example, in "Old Navy and Navy Blue," the word “Navy” is not considered a duplicate.

Go to Manage Inventory and click Prohibited and Unavailable Products in search results to see the products your product title is prohibited from appearing.

Go to Manage Inventory and edit the product title to comply with Amazon policies. Amazon will check whether the edited product title meets the requirements, and if so, the display ban will automatically be removed.

You can view any product names that violate policy requirements directly in Manage All Inventory. Additionally, intellectual property owners can also view these product titles in View Product Information Updates.

You can edit the product title by going to Manage Inventory and provide a product title that meets the requirements.

Amazon's actions to modify the title using generative AI alone will not affect your original control over the title.

If you don't update the title after 14 days, Amazon will automatically post title recommendations from AI to ensure that the product is not suppressed by search. If you don't like the modifications from AI, you can manually revise it back to a compliant title. In some cases, Amazon finds that after Amazon AI has modified the title, control will remain with the Amazon team for a short time. If you are unsuccessful in changing the title yourself, you can contact the seller support team to investigate further for you.

If you are a Brand Registry seller
Then you can deal with the offending title in the following 3 steps:

Go to “Seller Central” and in the “Suggestions” section, click “View Changes”.

◆ The seller goes to “Explore Brand Selection (Explore Brand Selection)”.
◆On “Review Listing Update (Review Listing Update)”, click “Download for Review (Download for Review)”.

Amazon's generative AI will summarize information based on the original title, preserve the most core information, remove duplicate information, and meet the maximum word limit.
◆ If you accept the recommendation from Amazon Generative AI, click “Agree”.
◆ If you do not accept recommendations from Amazon's generative AI, click “Fix Myself”, edit the title and upload the form back to “Review Listing Update (Review Listing Update)” for feedback to Amazon.

If you are a non-Brand Registry seller
Then you can deal with the offending title in the following 2 steps:

First step
Go to “Manage All Inventory”.

Second step
Go to “Listing Status” and select “Improve Your Listing Quality (Improve Your Listing Quality”) or “Search Suppressed and Inactive Listings (Search Suppressed and Inactive Listings)” to modify or fix it.