For every Amazon seller, signing in to your Amazon account is the first step in starting your daily operations. However, whether it's a forgotten password, two-step verification being blocked, or an account temporarily locked, these seemingly minor login issues can directly lead to delayed orders, declining performance metrics, and even missed key business opportunities. Based on Amazon's official guidelines, this article will systematically sort out the standard process for logging in to an Amazon seller account and provide authoritative solutions to common login barriers. Whether you're new to Amazon Global Selling Registration or an experienced veteran seller, after reading this article, you'll be able to independently solve most of the login challenges and ensure business continuity.

Amazon provides differentiated login portals for different types of users. For sellers, the core login channel is Seller Central (Seller Central). You can go directly to the official Amazon link: https://sellercentral.amazon.com. If you are a Chinese seller registered through Amazon's Global Selling Program, you can also visit the 'https://gs.amazon.cn' localization support page and be redirected from there to Seller Central.

On the Seller Central login page, you'll need to enter the following information:

- Email address or mobile number: This is the email or phone number you used to register for your Amazon seller account.

- Password: Your account password.

如果在此步骤遇到问题，可参考下表快速处理：

1. Text or voice call: Amazon will send a verification code to your linked mobile number.

2. Authenticator apps: such as Google Authenticator or Authy, can generate verification codes even without an internet connection.

3. Alternate authentication method: If the above method cannot be used, you can use the one-time backup code generated when 2SV is set up.

This is the most frequent login issue. According to Amazon's official documentation, you can reset your password by following these steps:

1. On the login page, click “Forgot your password?."

2. Enter your registered email address or phone number and click “Continue”.

3. Check your email or SMS, click the reset link or enter the verification code.

4. Set a new password (complexity requirements: at least 8 characters, including uppercase and lowercase letters and numbers).

1. Use backup codes: During the 2-Step Verification setup phase, Amazon will prompt you to download or print a set of one-time backup codes. Please keep these codes safe. When you can't receive text messages or the authenticator app doesn't work, you can log in directly with an alternate verification code.

2. Reset 2-Step Verification: If you don't have a backup verification code, you'll need to request a reset through Amazon's official customer service channel. Identification documents (such as business license, ID card) are usually required to verify identity. The process is as follows:

- Visit the Help page at https://sellercentral.amazon.com.

- Search for “reset 2-step verification” or “can't sign in.”

- Submit a ticket or contact Seller Support via live chat.

1. View notifications: If the login fails, you'll be prompted that your account has been suspended. Please check your registered email now to find an email from “seller-performance@amazon.com” for the exact reason.

2. Prepare appeal materials: Collect relevant evidence (such as invoices, authorization letters, procurement contracts, etc.) according to email requirements.

3. Submit an Action Plan (POA): On the “Account Status” page in Seller Central, find the violation and submit a detailed POA explaining the cause of the issue, corrective actions taken, and future prevention options.

4. Awaiting review: Amazon usually responds within 48 hours. Please do not submit the same appeal more than once during this time.

- Use strong passwords: Avoid birthdays, phone numbers, or simple combinations of numbers. We recommend using a password manager to generate and store complex passwords.

- Enable 2-Step Verification: This is your first line of defense against account theft. Be sure to enable it immediately after registration and save a backup verification code.

- Update security information regularly: After changing your phone number or email address, please update it in Seller Central's “Login Settings” as soon as possible.

- Monitor account health: Check the Account Health page in Seller Central regularly to ensure all metrics are green.

- Comply with sales policies: Familiar with and strictly comply with Amazon's selling policies and products [compliance requirements] (https://gs.amazon.cn/help)，避免因违规导致账户暂停.

Q: When I log in, it says “The email or password is incorrect”, but I'm sure I didn't enter it correctly. What should I do?

A: Please first check if the keyboard case lock key is turned on. If the confirmation is correct, click “Forgot your password?” Reset your password. If you're still unable to log in after the reset, your account may have been locked. Please wait 15-30 minutes and try again.

Q: I changed my phone number and can't receive two-step verification SMS. How do I log in?

A: If you have saved an alternate verification code, please use it directly. If not, you will need to contact the Amazon Seller Support team and submit proof of identity to request a reset of 2-Step Verification. Please visit the Seller Central Help page to submit a ticket.

Q: My account has been suspended due to a violation, can I still log in to Seller Central?

A: Yes. Once your account is suspended, you can usually still log in to Seller Central to view notifications and submit appeals, but you won't be able to sell or manage inventory. Please check your registered email immediately and follow the official guidelines to submit an action plan (POA).

[Visit Amazon Global Selling website now: https://gs.amazon.cn](https://gs.amazon.cn)

[Learn more about seller account security guidelines] (https://gs.amazon.cn)

If you haven't enabled 2-Step Verification, sign in to your Seller Central now to set it up. For sellers with specific issues, please click on the link below to visit Amazon's Global Selling website for more official support and resources. Remember, official channels are the only reliable path to any problem.

Data sources: Amazon Seller Central Help Documents, Amazon Global Selling Official Website Guide.