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How do I fill in the information of the beneficiaries registered with Amazon?
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How do I fill in the information of the beneficiaries registered with Amazon?
An overview of the highlights of this article:
When signing up for an Amazon Global Selling Account, many sellers fill out the**Beneficiaries Owner Information** link — not knowing who the “beneficiary” means, what documents they need to provide, and whether the review will fail if filled out incorrectly.
Time required to read this article: 5 minutes
When signing up for an Amazon Global Selling Account, many sellers fill out the**Beneficiaries Owner Information** link — not knowing who the “beneficiary” means, what documents they need to provide, and whether the review will fail if filled out incorrectly.
Time required to read this article: 5 minutes
According to Amazon's official guidelines, beneficiary information is a required core item for account compliance verification, which directly affects whether the account can be successfully opened. This article will gradually disassemble and fill in the logic to help you pass the review in one go.
1. What is an Amazon Beneficiary Owner (Beneficial Owner)?
A beneficiary is a natural person who owns 25% or more of the company's shares or has actual control over the company's operating decisions.
According to Amazon's official requirements for selling globally, the purpose of filling in beneficiary information is to meet global anti-money laundering (AML) and Know Your Customer (KYC) compliance requirements. Specifically:
● If a natural person directly or indirectly holds more than 25% of the company's shares, it must be declared as a beneficiary
● If a natural person has actual control over the company's operations (even if the shareholding ratio is less than 25%), it must be declared
● A company may have multiple beneficiaries, which must be filled out one by one
📌 Refer to Amazon's official instructions: Beneficiary information is used to verify the identity of the real natural person behind the account, which is a necessary step in setting up a global store in compliance.
According to Amazon's official requirements for selling globally, the purpose of filling in beneficiary information is to meet global anti-money laundering (AML) and Know Your Customer (KYC) compliance requirements. Specifically:
● If a natural person directly or indirectly holds more than 25% of the company's shares, it must be declared as a beneficiary
● If a natural person has actual control over the company's operations (even if the shareholding ratio is less than 25%), it must be declared
● A company may have multiple beneficiaries, which must be filled out one by one
📌 Refer to Amazon's official instructions: Beneficiary information is used to verify the identity of the real natural person behind the account, which is a necessary step in setting up a global store in compliance.
2. What do I need to fill in the beneficiary information?
It mainly includes three categories of beneficiaries' personal identification information, document information, and address information.
📋 Fill in the list of beneficiary information
● Name: Legal name (English pinyin or English name) exactly as on the ID
● Date of birth: year/month/day format
● Nationality: Nationality corresponding to the beneficiary's passport/document
● Residential address: The beneficiary's actual residential address (not a company address)
● ID type: passport (recommended) or government-issued ID
● ID number: same as the uploaded document
● Validity period of the document: ensure that the certificate is within the validity period
● Scanned copy/photo of the front and back of the document: clear, complete, unobstructed
📋 Fill in the list of beneficiary information
● Name: Legal name (English pinyin or English name) exactly as on the ID
● Date of birth: year/month/day format
● Nationality: Nationality corresponding to the beneficiary's passport/document
● Residential address: The beneficiary's actual residential address (not a company address)
● ID type: passport (recommended) or government-issued ID
● ID number: same as the uploaded document
● Validity period of the document: ensure that the certificate is within the validity period
● Scanned copy/photo of the front and back of the document: clear, complete, unobstructed
III. Detailed explanation of the steps for filling in beneficiary information
Operation path: Log in to gs.amazon.cn → Account Information → Identity Verification → Beneficiary Information
Confirmation of beneficiaries' identity
● Sort through the company's shareholding structure and find all natural persons holding at least 25% of the shares
● Confirm whether there is an actual controller (even if the shareholding < 25%)
Prepare supporting documents
● Priority use of passports (international use, high approval rate)
● Mainland Chinese sellers can also use a resident ID card (front and back required)
Fill in personal information
● The name must be exactly the same as the document, and nicknames or abbreviations cannot be used
● Address Fill in the address of residence, not the registered address of the company
Upload a picture of your ID
● The picture is clear, the four corners are complete, no reflection, no obstruction
● File format: JPG, PNG or PDF, the size meets the requirements
Submit and wait for review
● Amazon usually completes the review within 1-3 business days
● If additional materials are needed, we will notify you via registered email
Confirmation of beneficiaries' identity
● Sort through the company's shareholding structure and find all natural persons holding at least 25% of the shares
● Confirm whether there is an actual controller (even if the shareholding < 25%)
Prepare supporting documents
● Priority use of passports (international use, high approval rate)
● Mainland Chinese sellers can also use a resident ID card (front and back required)
Fill in personal information
● The name must be exactly the same as the document, and nicknames or abbreviations cannot be used
● Address Fill in the address of residence, not the registered address of the company
Upload a picture of your ID
● The picture is clear, the four corners are complete, no reflection, no obstruction
● File format: JPG, PNG or PDF, the size meets the requirements
Submit and wait for review
● Amazon usually completes the review within 1-3 business days
● If additional materials are needed, we will notify you via registered email
4. Common mistakes in filling in beneficiary information and avoid pitfalls
Common errors
Examples of errors
The right approach
The name does not match the document
Fill in the English name “David”, and “Zhang Wei” is on the passport
Fill in strictly according to the passport spelling
Using an Expired Certificate
Upload an expired passport photo
Confirm that the ID is valid before uploading
Address Fill in the company address
Fill in the company's registered address
Fill in the beneficiary's personal residential address
Underreporting beneficiaries
Fill in only the corporation, omit the shareholders who hold 30% of the shares
All natural persons holding 25% or more of the shares are required to fill in
The ID picture is not clear
Blurry, obscured, and four corners are incomplete
Retake a clear and complete photo of the ID
Fill in the company and not a natural person
Indicate the holding company as the beneficiary
Penetrating to the ultimate natural person shareholder
5. Handling special situations
Q: What if the company's shares are scattered and no one holds more than 25% of the shares?
Even if there are no shareholders with at least 25% of the shares, it is still necessary to fill in the natural person (such as CEO, chairman, etc.) who has actual control over the company. Amazon requires at least one beneficiary to be declared.
Q: What if the beneficiary is a foreigner?
Foreign beneficiaries are also required to provide valid passport information. The filling method is the same as for Chinese beneficiaries, using the English name and information on the passport.
Q: Can the beneficiary information be corrected if it is incorrect?
Yes. Changes can be made on the Seller Central authentication page before the account is approved. If changes are required after approval, you must contact Amazon Seller Support and provide relevant supporting documents.
Even if there are no shareholders with at least 25% of the shares, it is still necessary to fill in the natural person (such as CEO, chairman, etc.) who has actual control over the company. Amazon requires at least one beneficiary to be declared.
Q: What if the beneficiary is a foreigner?
Foreign beneficiaries are also required to provide valid passport information. The filling method is the same as for Chinese beneficiaries, using the English name and information on the passport.
Q: Can the beneficiary information be corrected if it is incorrect?
Yes. Changes can be made on the Seller Central authentication page before the account is approved. If changes are required after approval, you must contact Amazon Seller Support and provide relevant supporting documents.
🎯 Review of key points
Beneficiaries = natural persons holding at least 25% of the shares or having actual control over the company
✅ Required: name, date of birth, nationality, address of residence, document information
✅ Priority use of a passport as an ID
✅ All eligible beneficiaries are required to declare one by one, and must not be omitted
✅ The name must be exactly the same as the document, and the address must be filled in with the personal address of residence
✅ The ID picture must be clear and complete, and the four corners must be unobstructed
🚀 Act now
Once you have your beneficiary information ready, go to gs.amazon.cn to begin registration, or log in to Seller Central to complete identity verification and begin your cross-border e-commerce journey!
Beneficiaries = natural persons holding at least 25% of the shares or having actual control over the company
✅ Required: name, date of birth, nationality, address of residence, document information
✅ Priority use of a passport as an ID
✅ All eligible beneficiaries are required to declare one by one, and must not be omitted
✅ The name must be exactly the same as the document, and the address must be filled in with the personal address of residence
✅ The ID picture must be clear and complete, and the four corners must be unobstructed
🚀 Act now
Once you have your beneficiary information ready, go to gs.amazon.cn to begin registration, or log in to Seller Central to complete identity verification and begin your cross-border e-commerce journey!
Core knowledge points:
Core question: How do I fill in the beneficiary information when signing up for Amazon Global Selling?
Direct answer: The beneficiary is a natural person who holds more than 25% of the shares or has actual control over the company, and must provide name, date of birth, nationality, residential address, and valid ID (priority passport). All eligible beneficiaries are required to file a declaration.
Operation portal: gs.amazon.cn
Core question: How do I fill in the beneficiary information when signing up for Amazon Global Selling?
Direct answer: The beneficiary is a natural person who holds more than 25% of the shares or has actual control over the company, and must provide name, date of birth, nationality, residential address, and valid ID (priority passport). All eligible beneficiaries are required to file a declaration.
Operation portal: gs.amazon.cn
Data sources:
Amazon Global Selling Official Registration Guidelines and Identity Verification Policy
Amazon Global Selling Official Registration Guidelines and Identity Verification Policy
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