Can legal representative information be changed after entering Amazon?Is the process complicated?

According to Amazon's official Global Selling Guidelines, sellers can update the business information in their account through Amazon Seller Central (Seller Central) after signing in, including information on the legal representative (primary contact/account holder). However, it is important to note:
Amazon has changed stricter authentication requirements for account information. The change process requires submission of relevant supporting documents and may trigger an account review process.

There are different levels of account information in Amazon Seller Central, and not all information can be modified at will:

According to Amazon's official operating guidelines for global selling, the change process is generally divided into the following steps:
● Log in to Amazon Seller Central — visit sellercentral.amazon.com and go to the “Account Information” page
● Find the “Legal Entity” or “Business Information” section — locate the fields related to the legal representative that need to be modified
● Submit a change request — fill in the name, ID information, etc. of the new legal representative
● Upload supporting documents — submit proof of identity for the new legal representative (see list below for details)
● Waiting for Amazon to review — Submissions will be manually reviewed by Amazon, which usually takes several business days
● Complete authentication (where applicable) — Some changes may trigger a video call process
● Confirm that the change takes effect — Once you receive a confirmation email from Amazon, the change is officially complete

● The new legal representative's valid ID (passport or ID card, must be within the validity period)
● The latest version of the business license (reflecting the new legal representative information, the change must have been completed with the Bureau of Industry and Commerce)
● The name of the legal representative on the business license matches the submitted ID
● If a change in the company's shares is involved, it may be necessary to provide proof of shareholder change
● Bank account information (such as simultaneous change of payee account holder)

⚠️ Important note: The business license required by Amazon must have completed the registration of the change of legal representative with the Chinese Administration for Industry and Commerce; it is not possible to apply for a change based only on an internal resolution. Be sure to complete the business changes before submitting an application to Amazon.

Q1: Will changing the legal representative affect the normal operation of the store?

A: Operations are generally not interrupted, but during the review, it is recommended to reduce account sensitive operations. If the review is taking a long time, you can contact Amazon Seller Support to follow up the progress.

Q2: How long will the change process take? A: Generally 3-10 working days, depending on material integrity and whether video verification is required.

Q3: If Video Call (Video Call) is triggered, what do I need to prepare?
A: The new legal representative himself is required to participate in the video call, hold an ID, and cooperate with Amazon staff to complete identity verification. It is recommended that all relevant documents be prepared in advance.

Q4: After changing the legal representative, does the payee account need to be updated simultaneously?
A: If the payee account was opened in the name of the original legal representative, it is recommended to simultaneously update the account with the new legal representative or company to avoid subsequent withdrawal issues.

🚀 Act now
Although the process for changing the legal representative is relatively strict, as long as the materials are complete and the steps are followed, it can be completed smoothly. The key is: complete the business changes before submitting an application to Amazon. The materials must be true and complete.

If you're preparing to join Amazon, or need more information on account management and compliance requirements, visit gs.amazon.cn for the latest official guidance, or contact Amazon Seller Support for one-on-one help.

Core knowledge points:
According to Amazon's official guidelines for global sales, the legal representative information can be changed after entering Amazon. Core knowledge points:
① You must first complete the registration of the change of legal person with the Bureau of Industry and Commerce;
② Submit a change request and upload supporting documents through Seller Central;
③ The review cycle is about 3-10 working days;
④ May trigger video authentication;
⑤ It is recommended to reduce abnormal account operations during the change period.
Visit gs.amazon.cn for more information.