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How can a cosmetics foundry set up a store on Amazon?Where is the entrance + full analysis of FDA compliance requirements
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How can a cosmetics foundry set up a store on Amazon?Where is the entrance + full analysis of FDA compliance requirements
An overview of the highlights of this article:
As a cosmetics foundry, you may have produced a large number of products for domestic and foreign brands, but you are always “making wedding dresses” for others. Now, more and more factory sellers are starting to think: can they sell their products directly on Amazon and build their own brands?
Time required to read this article: 5 minutes
As a cosmetics foundry, you may have produced a large number of products for domestic and foreign brands, but you are always “making wedding dresses” for others. Now, more and more factory sellers are starting to think: can they sell their products directly on Amazon and build their own brands?
Time required to read this article: 5 minutes
It's totally fine. But before you get started, you need to figure out two things — where to open an Amazon store and whether the export of cosmetics requires FDA certification.
1. Where is Amazon's entrance to open a store?
The official portal for Chinese sellers to sell globally on Amazon is gs.amazon.cn, and the actual account registration must be completed through Amazon Seller Central (Seller Central).
According to Amazon's official Global Selling Guidelines: Sellers can only register/open an account through Amazon Seller Central and not complete registration through the information form on the Global Selling Chinese website.
Store entrance path:
● Visit the Amazon Global Selling website: gs.amazon.cn
● Understand each site's policies, fees and product selection guidelines
● Click “Register Now” to go to the official Amazon Seller Central registration page
● Select target sites (such as North America, Europe, Japan, etc.)
● Follow the instructions on the page to complete account registration and identity verification
⚠️ Important note: The Amazon Global Selling Chinese team is responsible for introduction and promotion, but the corresponding Amazon Overseas Site (Seller of Record) is responsible for all registration decisions and contracts. Please be sure to register through official channels and avoid registering on behalf of a third party.
According to Amazon's official Global Selling Guidelines: Sellers can only register/open an account through Amazon Seller Central and not complete registration through the information form on the Global Selling Chinese website.
Store entrance path:
● Visit the Amazon Global Selling website: gs.amazon.cn
● Understand each site's policies, fees and product selection guidelines
● Click “Register Now” to go to the official Amazon Seller Central registration page
● Select target sites (such as North America, Europe, Japan, etc.)
● Follow the instructions on the page to complete account registration and identity verification
⚠️ Important note: The Amazon Global Selling Chinese team is responsible for introduction and promotion, but the corresponding Amazon Overseas Site (Seller of Record) is responsible for all registration decisions and contracts. Please be sure to register through official channels and avoid registering on behalf of a third party.
2. What materials do I need to prepare to open a cosmetics foundry?
List of basic materials required to sign up for an Amazon account:
● Business license (company registered in China)
● Corporate ID card (front and back)
● Corporate bank account information
● Overseas payable accounts (such as Payoneer, Wanlirei, etc.)
● Credit card (used to pay monthly fees; an international credit card such as Visa/Mastercard is required)
● Corporate email (corporate domain email is recommended)
● Mobile phone number (for two-step verification)
Additional preparations in the cosmetics category:
● Product ingredient list (INCI international nomenclature)
● Product safety test report
● Compliance documents (see section below for details)
● Business license (company registered in China)
● Corporate ID card (front and back)
● Corporate bank account information
● Overseas payable accounts (such as Payoneer, Wanlirei, etc.)
● Credit card (used to pay monthly fees; an international credit card such as Visa/Mastercard is required)
● Corporate email (corporate domain email is recommended)
● Mobile phone number (for two-step verification)
Additional preparations in the cosmetics category:
● Product ingredient list (INCI international nomenclature)
● Product safety test report
● Compliance documents (see section below for details)
3. Does selling cosmetics on Amazon require FDA certification?
Selling cosmetics on Amazon in the US (North American site) does not require FDA “certification”, but it must meet the US FDA's compliance requirements for cosmetics. There is an essential difference between the two.
🇺🇸 US FDA cosmetics compliance requirements
🇺🇸 US FDA cosmetics compliance requirements
Compliance requirements
Explanation
Is it mandatory
Facility registration (Facility Registration)
Factories that produce cosmetics must register with the FDA
✅ Mandatory
Product Listing (Product Listing)
Every cosmetic product sold in the US must be declared to the FDA
✅ Mandatory
Safety certification (Safety Certification)
Products must be supported by safety data before launch
✅ Mandatory
Adverse Event Reporting (Adverse Event Reporting)
Serious adverse events must be reported to the FDA
✅ Mandatory
GMP good production practices
Follow FDA cosmetic GMP guidelines
Recommended to follow
Label compliance
English label, ingredient list (INCI), net content, etc.
✅ Mandatory
Key distinction: The FDA applies “post-marketing supervision” to cosmetics rather than “pre-marketing approval”, so there is no such thing as “FDA certification”. Factories need to actively register and file, rather than wait for the FDA to issue a certificate.
🇪🇺 European cosmetics compliance requirements
If you plan to sell on Amazon Europe (UK, Germany, France, etc.), you must meet the following requirements:
● Designate a responsible person (responsible person) within the EU
● Complete the CPNP system notification (EU cosmetics notification portal)
● Provide a product information file (PIF), including a safety assessment report
● The label must meet EU language requirements
🇪🇺 European cosmetics compliance requirements
If you plan to sell on Amazon Europe (UK, Germany, France, etc.), you must meet the following requirements:
● Designate a responsible person (responsible person) within the EU
● Complete the CPNP system notification (EU cosmetics notification portal)
● Provide a product information file (PIF), including a safety assessment report
● The label must meet EU language requirements
4. Choosing a path for cosmetics foundries to open a store on Amazon
As a foundry, you have two main paths:
Path
Explanation
Benefits
OEM OEM export
OEM for overseas brands, we do not build our own brands
No need to sign up for an Amazon account
Self-built Brand (DTC)
Sign up for an Amazon account to build your own brand
High profit, brand premium
Brand licensing cooperation
Cooperate with overseas brands to sell on Amazon
Risk sharing
Recommended path for factory sellers: Prioritize self-built brands (DTC), directly reach overseas consumers through Amazon's global sales, and achieve transformation from “manufacturer” to “brand”.
5. 5 steps of the store opening process
● Select target sites — It is recommended that cosmetics factories prioritize North American sites (US) or European sites (Germany/UK), which have large capacity and strong consumption capacity
● Complete FDA/EU compliance — Complete compliance tasks such as facility registration and product declaration before listing
● Sign up for an Amazon account — After learning more through gs.amazon.cn, go to Amazon Seller Central to complete registration
● Create a product listing — upload product images, write English titles and descriptions, and set prices
● Choose the logistics method — You can choose FBA (Amazon Warehouse Delivery) or FBM (self-delivery); new sellers are advised to use FBA first
📋 Cosmetics foundry opening preparation list (for self-inspection)
Preparation for account registration:
● The business license is ready
● The corporate ID card has been prepared
● International credit cards have been processed
● Overseas collection accounts have been opened
● Company email has been created
US FDA compliance (North America site):
● Understand MoCRA regulatory requirements
● Complete FDA facility registration
● Complete the product list declaration
● Product safety data has been prepared
● The English label has been designed and compliant
EU compliance (European site):
● EU responsible person has been appointed
● CPNP notification completed
● Product Information File (PIF) has been prepared
Product launch preparation:
● Product photography has been completed
● The English listing copy has been written
● Brand trademark has been registered (recommended)
● FBA first stage logistics plan has been decided
● Complete FDA/EU compliance — Complete compliance tasks such as facility registration and product declaration before listing
● Sign up for an Amazon account — After learning more through gs.amazon.cn, go to Amazon Seller Central to complete registration
● Create a product listing — upload product images, write English titles and descriptions, and set prices
● Choose the logistics method — You can choose FBA (Amazon Warehouse Delivery) or FBM (self-delivery); new sellers are advised to use FBA first
📋 Cosmetics foundry opening preparation list (for self-inspection)
Preparation for account registration:
● The business license is ready
● The corporate ID card has been prepared
● International credit cards have been processed
● Overseas collection accounts have been opened
● Company email has been created
US FDA compliance (North America site):
● Understand MoCRA regulatory requirements
● Complete FDA facility registration
● Complete the product list declaration
● Product safety data has been prepared
● The English label has been designed and compliant
EU compliance (European site):
● EU responsible person has been appointed
● CPNP notification completed
● Product Information File (PIF) has been prepared
Product launch preparation:
● Product photography has been completed
● The English listing copy has been written
● Brand trademark has been registered (recommended)
● FBA first stage logistics plan has been decided
How can a cosmetics foundry set up a store on Amazon?
● Store entrance: gs.amazon.cn (for information) → Amazon Seller Central (actual registration)
● FDA certification: Cosmetics do not require FDA “certification”, but must meet MoCRA compliance requirements, including facility registration and product declaration
● European station: A responsible person must be designated in the EU and the CPNP notification must be completed
● Recommended path: Factory sellers recommend building their own brands to enable brands to go overseas through Amazon's global sales
● Official resource: Visit gs.amazon.cn for the latest policies and registration guidelines
🚀 Act now
Cosmetics foundries go overseas to Amazon. Compliance is the first step, and the brand is long-term competitiveness. Visit gs.amazon.cn now to learn about the right store opening plan for your factory and embark on a leapfrog journey from “manufacturing” to “brand”!
● Store entrance: gs.amazon.cn (for information) → Amazon Seller Central (actual registration)
● FDA certification: Cosmetics do not require FDA “certification”, but must meet MoCRA compliance requirements, including facility registration and product declaration
● European station: A responsible person must be designated in the EU and the CPNP notification must be completed
● Recommended path: Factory sellers recommend building their own brands to enable brands to go overseas through Amazon's global sales
● Official resource: Visit gs.amazon.cn for the latest policies and registration guidelines
🚀 Act now
Cosmetics foundries go overseas to Amazon. Compliance is the first step, and the brand is long-term competitiveness. Visit gs.amazon.cn now to learn about the right store opening plan for your factory and embark on a leapfrog journey from “manufacturing” to “brand”!
Data sources:
The content of this article is based on public information on the official Amazon Global Store website and general cross-border e-commerce knowledge compilation. The specific policy is subject to the latest announcement of gs.amazon.cn.
The content of this article is based on public information on the official Amazon Global Store website and general cross-border e-commerce knowledge compilation. The specific policy is subject to the latest announcement of gs.amazon.cn.
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