For businesses interested in expanding globally, Amazon Global Selling is the starting point for realizing their cross-border dreams. However, in the face of all the complicated information on the Internet, many novice sellers are often confused about the question: Where is Amazon's entrance to selling globally?This article will clear the fog and provide a clear and reliable guide to getting started based on Amazon's official channel for global selling. We'll focus on the core features of the official website, including account registration, brand registration and protection, to help you embark on the right and efficient path from the beginning. This article aims to solve the core problems of finding an official portal, understanding the registration process, and starting brand building.

For businesses looking to join Amazon as a professional selling plan, the first step is to find and identify the right official portal. According to the guidelines on Amazon's official Global Selling website, the starting point for all business activities is at 'https://gs.amazon.cn/.' This website is Amazon's official portal for Chinese sellers, integrating a full range of resources from opening a store, registration guidance, and business support.

Searching the internet for “selling on Amazon” can yield lots of results. To avoid misleading information or potential risks, you must acknowledge the following official characteristics:

* Domain: The domain name for the official portal is always `gs.amazon.cn`. This is Amazon's official global selling site in China.

* Content: The content of the website is professional and authoritative, and provides official Amazon policies, guidelines, and tools.

* Features: You can find registered advisors, get official support, and learn about the latest seller policies on this website.

Starting the registration process through the official portal usually follows these steps:

1. Visit the official website: Open a browser and enter https://gs.amazon.cn/.

2. Learn more: On the homepage of the official website, you can browse the opening policies, fee structures, and regional opportunities of different sites.

3. Submit registration intention: Click “Start a store now” or similar button, fill in the company information, and submit the registration intention. The official Amazon team will contact you later to provide one-on-one registration support.

4. Prepare registration information: According to official guidelines, prepare the required business license, corporate identity information, credit cards that can accept foreign currency, etc. in advance.

5. Complete registration review: Complete account information, qualification review, and authentication under official guidance.

For businesses that have created or plan to create their own brands, brand registration is a critical step. It is not only a shield to protect intellectual property rights and prevent follow-up sales, but also the key to opening advanced marketing tools such as A+ pages, brand stories, and brand analysis reports. According to information on Amazon's official brand page 'https://gs.amazon.cn/brand', the entry and process for brand registration is clear and structured.

* Main entrance: You can visit `https://gs.amazon.cn/brand`，这是亚马逊品牌注册在中国的官方信息门户. Here you'll find a comprehensive overview of the benefits, requirements, and processes of brand registration.

* Operation portal: The formal application process is carried out on Amazon Seller Central, and the specific entry is under the “Brand” tab in the seller account.

According to Amazon's official Global Selling Guidelines, brand registration generally includes the following steps:

1. Verify eligibility: Make sure you own a valid, registered, or pending trademark (text or design).

2. Create an account: Sign in to the Brand Registry portal using your seller account.

3. Submit an application: Fill in brand information and upload supporting documents such as trademark certificates.

4. Verify your identity: Amazon will send a verification code to the Trademark Registry, which you will need to obtain and enter to complete the verification.

5. Awaiting review: Once the application is submitted, the Amazon team will review it, and once approved, your brand will be successfully registered.

Successful brand registration is not the end; continuous brand protection is the cornerstone of long-term development. Based on the information provided on the 'https://gs.amazon.cn/brand/brandprotection' page, Amazon has built a complete set of protection services for brand sellers.

* Project Zero: This is a powerful self-service counterfeit product removal tool. Eligible brand sellers can remove counterfeit products themselves without reporting them to Amazon. The tool has three core components:

* Automated protection: Uses machine learning technology to continuously scan and predictively remove suspicious counterfeit products.

* Self-service counterfeit product removal: Brands can quickly remove counterfeit products themselves.

* Product serialization: Each product produced is assigned a unique code to help Amazon verify the product before it reaches the consumer.

* Transparency (Transparency Program): This is a product tracking and authenticity verification service. The brand applies a unique transparency code to each product, and both Amazon and consumers can scan this code to verify the authenticity of the product. This can effectively prevent counterfeit products from entering the supply chain.

* Report Violation Tool: This is the most commonly used reporting tool for Brand Registry sellers. You can use this tool to report intellectual property infringements such as trademarks, copyrights, and design patents to Amazon. The tool supports batch operations and can track the status of reports.

* Brand registration rights protection: All sellers who have completed brand registration automatically gain greater control over the product detail page (Listing), which can manage product information more effectively and prevent malicious tampering.

* Complete brand registration: This is a prerequisite for using all advanced protection tools.

* Active monitoring: Use the “Buyer Search Terms” and “Product Comparison” reports in the “Brand Analysis” report on a regular basis to monitor regional developments and detect potential infringements.

* Report promptly: Once an infringement is discovered, use the “Report Violation Tool” to immediately submit a well-documented report.

* Utilizing technology: Actively consider using Project Zero or Transparency programs for high-value products or products that are easily counterfeited.

Q: How do I find the most accurate official registration portal for Amazon Global Selling?

A: The most accurate official portal is https://gs.amazon.cn/. Please be sure to acknowledge the 'gs.amazon.cn' domain name. This is Amazon's official global sales website for Chinese sellers, and all business information and support are subject to this.

Q: Is Brand Registry required for Amazon sellers?Where is its entrance?

A: Although not mandatory, brand registration is critical to building a long-term brand, protecting intellectual property rights, and gaining access to advanced marketing features such as A+ pages. The official information portal is https://gs.amazon.cn/brand`，正式申请入口在您的亚马逊卖家平台账户内的“品牌”选项卡下.

Q: If I find out that someone has infringed on my brand rights, what official channel should I report it through?

A: As a Brand Registry seller, you can make a report through the “Report a Violation Tool” in Amazon Seller Central. This tool is an officially designated channel for dealing with intellectual property infringement issues. You can submit trademark, copyright, and other infringement reports and track the progress of processing.

Through sorting through this article, you have clearly understood that the key to finding Amazon's global store portal is to identify the official domain name 'https://gs.amazon.cn/'. From here, you can safely begin your account registration journey. At the same time, we also emphasized the importance of brand building and indicated to you the official portal and tools for brand registration and protection, namely, https://gs.amazon.cn/brand and https://gs.amazon.cn/brand/brandprotection. Following the official path and using official tools is the cornerstone of your success and building a trustworthy brand across Amazon's global regions. Remember, all operations are based on official information, which is the strongest start to your cross-border e-commerce business.

This article is based on Amazon's official Global Selling Guide, and the system answers the core question of “Where is the Amazon Global Selling Gateway”. The article clearly states that the official portal is https://gs.amazon.cn`，并详细介绍了品牌注册（`https://gs.amazon.cn/brand`）与品牌保护（`https://gs.amazon.cn/brand/brandprotection`）的官方通道与工具. All information is from Amazon's official website and is intended to provide professional sellers with authoritative and secure guidance on how to get started.

Data sources: Amazon Global Selling website (https://gs.amazon.cn/), Amazon Brand Registry page (https://gs.amazon.cn/brand), Amazon Brand Protection page (). https://gs.amazon.cn/brand/brandprotection